THOMAS ROHN
Dunlap,IL
Summary
Results-oriented Product Marketing professional with over 16 years in industrial equipment manufacturing and sales. Engages dealers and customers to drive successful product launches and market expansion. Skilled in strategic planning, customer relationship management, and negotiation, delivering impactful revenue growth while ensuring customer satisfaction.
Overview
37
37
years of professional experience
1
1
Certification
Work History
Sales & Marketing Representative
Modular Connections, LLC
Bessemer, AL
04.2016 - Current
- Lead sales and marketing initiatives across the Midwest and Western U.S. regions for concrete building and wall systems.
- Managed sales for shelter and building solutions, contributing to $21M in total sales.
- Drove regional sales strategy and customer engagement initiatives to strengthen market presence.
- Developed and implemented marketing strategies to drive sales growth.
- Partnered with utilities, wireless, fiber, and backup generator industries to enhance regional revenue growth.
- Built and expanded key account relationships across multiple industries to support sales objectives.
- Conducted market research to identify customer needs and trends.
Senior Undercarriage Product Consultant
Caterpillar, Inc.
01.2008 - 12.2015
- Owned global business plan for large track-type tractors and expanded mining undercarriage products totaling $342M annually.
- Supported dealers and customers worldwide as subject matter expert in strategic pricing, competitive analysis, forecasting, training, and promotional development, enhancing product positioning and market reach.
- Team lead supporting Bucyrus undercarriage conversion initiative, contributing to $100M projected incremental sales.
- Led initiative to liquidate $1.8M+ in excess inventory, enabling successful launch of new General Duty UC product line.
- Generated $160K in incremental sales from customer/dealer training initiatives in China as a Certified Cat Instructor.
- Facilitated 50+ global factory events for 1,000+ dealers and customers, strengthening relationships and product knowledge across the network.
- Hosted 50+ global factory events for 1,000+ dealers and customers.
- Developed web-based Undercarriage Application Guide to improve dealer accuracy and customer fitment.
Product Manager – Grease & Coolants
Caterpillar, Inc.
01.2006 - 12.2008
- Managed strategic supplier partnerships, overseeing $62M Chevron coolant portfolio and $17M Chemtool grease portfolio.
- Chevron – $62M coolant portfolio.
- Chemtool – $17M grease portfolio.
- Key Achievements:
- Achieved 15% average annual growth over two consecutive years.
- Led Six Sigma project evaluating localized coolant blending in Australia, generating $800K annual sales growth.
CDS Customer Services Supervisor – Eastern Region
Caterpillar, Inc.
01.2005 - 12.2006
- Supervised 20+ employees in 24/7 call center, facilitating resolution of 14,000+ dealer inquiries monthly.
- Achieved high customer satisfaction and service quality standards, contributing to overall service excellence.
- Delivered $94K annual cost savings through Six Sigma-driven workforce optimization.
Green Belt Project Lead – Parts Availability & Delivery
Caterpillar, Inc.
01.2004 - 12.2004
- Led two Six Sigma initiatives to enhance order tracking and eliminate on-hand delivery delays.
- Achieved $1M+ in project benefits by facilitating dealer inventory sharing rollout.
- Led project teams to achieve operational goals and enhance workflow efficiency.
- Coordinated cross-functional collaboration between engineering, manufacturing, and supply chain teams.
- Developed project plans and schedules to ensure timely completion of initiatives.
NACD Harrisburg District Parts & Service Sales Representative
Caterpillar, Inc.
01.2001 - 12.2003
- Developed and executed $165M Parts Business Plans across four major dealers: Alban, Beckwith, Cleveland Brothers, and Giles & Ransome.
- Expanded regional market presence through targeted merchandising and strategic growth planning.
- Coordinated Caterpillar resources across functions to support dealer development initiatives.
Product Specialist – GET/Hydraulics/Reman
Caterpillar, Inc.
01.1997 - 12.2000
- Conducted market research to identify trends, shaping product development strategies to align with market needs.
- Developed training materials that educated staff on new product launches, enhancing product knowledge across the team.
- Learned about product's technical specifications and accurately explained specifications to customers and work team.
- Prepared reports on sales figures, competitor activities, and customer feedback to support strategic decision-making.
Project Leader / Shelter Coordinator / Special Account Executive
UNR-Rohn
01.1989 - 12.1997
- Engineered, Manufactured and erected communications towers and equipment shelters.
Project Leader for Implementation of SYMIX Software System ($3M) & new IBM RS6000 hardware and equipment.
● Managed 8 team members designing new procedures & methods of operations.
● Responsible for selecting and interviewing system conversion programmers.
Shelter Coordinator -Products manufactured at ROHN Bessemer, AL
● Responsible for Equipment Shelter sales, production schedules and maintained yearly shelter contracts in excess of $5M.
Special Account Executive /Tower Project Manager
● Managed day-to-day operations for leading manufacturer in the telecommunications industry.
● Provided direct supervision, training and professional development for employees.
● Successfully negotiated tower construction and sales contracts between the company and customers.
● Provided project and budget management for tower sales, construction and distribution ensuring an appropriate company profit.
● Responsible for tower sales, production schedules, and customer relations for domestic & international clients with sales in excess of $12M.
●Executed $2.5M Tower project exported to Argentina. - Managed day-to-day project operations, tracked progress, and resolved issues.
- Led project teams to ensure timely completion of objectives and deliverables.
- Coordinated cross-functional collaboration between departments for project alignment.
- Managed resources effectively to maintain project timelines and budgets.
Education
Bachelor of Arts - Journalism, Marketing & Public Relations
Morehead State University
Morehead, KY05-1989
Skills
- Sales strategy
- Customer relationship management
- CRM management
- Sales presentation techniques
- Sales training programs
- Market analysis
- Competitor analysis
- Negotiation techniques
- Data analytics and reporting
- Microsoft Office Suite proficiency
- Social media management
- Team leadership
- Inventory management
Certification
- Six Sigma Green Belt (DMEDI/DMAIC)
- Caterpillar Instructor Accreditation Program (CIAP)
- Mine Safety & Health Administration (MSHA) Certification
Timeline
Sales & Marketing Representative
Modular Connections, LLC
04.2016 - Current
Senior Undercarriage Product Consultant
Caterpillar, Inc.
01.2008 - 12.2015
Product Manager – Grease & Coolants
Caterpillar, Inc.
01.2006 - 12.2008
CDS Customer Services Supervisor – Eastern Region
Caterpillar, Inc.
01.2005 - 12.2006
Green Belt Project Lead – Parts Availability & Delivery
Caterpillar, Inc.
01.2004 - 12.2004
NACD Harrisburg District Parts & Service Sales Representative
Caterpillar, Inc.
01.2001 - 12.2003
Product Specialist – GET/Hydraulics/Reman
Caterpillar, Inc.
01.1997 - 12.2000
Project Leader / Shelter Coordinator / Special Account Executive
UNR-Rohn
01.1989 - 12.1997
Bachelor of Arts - Journalism, Marketing & Public Relations
Morehead State University