Thomas Wolf
Carlisle,United States of America
Summary
Digital experience leader guiding web strategy, member engagement, and technology initiatives across digital banking, membership, and loan application journeys. Aligns UX, content, analytics, and marketing with business goals while building cross-functional support, improving governance, and modernizing digital platforms.
Overview
1
1
Certification
21
21
years of professional experience
Work History
AVP of Digital Engagement
Members 1st Federal Credit Union
Enola, PA | $8B+ asset credit union serving 630K+ members
03.2024 - Current
- Shaped digital experience strategy across three core websites: digital banking, membership, and loan applications, aligning UX, content, technology, analytics, and marketing work toward smoother member journeys.
- Built and evolved the digital experience organization, strengthening UX and front-end capabilities through team development, role definition, recruiting, and alignment of individual goals with broader digital strategy.
- Supported cross-functional digital delivery by bringing marketing, IT, product, operations, compliance, and other partners together around shared priorities and measurable outcomes, improving alignment between business goals and digital execution.
- Expanded Salesforce Marketing Cloud personalization and journey tools across email and digital banking channels.
- Built data-driven optimization and measurement capabilities using GA4/GTM and insights from digital behavior and user studies.
- Established digital governance and measurement practices, connecting accessibility compliance, analytics, content governance, and quality standards within development and management of digital experiences.
- Modernized digital technology and CMS ecosystem and defined the direction for future platforms.
Director of Digital Engagement
Members 1st Federal Credit Union
Enola, PA
02.2022 - 03.2024
- Built and developed the digital experience team, strengthening capabilities across web, UX, and digital engagement while establishing processes and collaboration models to support growing digital needs.
- Led digital growth and member engagement initiatives across online channels, collaborating with marketing and business teams to align digital strategy with organizational goals.
- Personalized digital experiences and executed campaigns that enhanced member engagement and retention.
- Managed cross-functional digital projects and resources, utilizing campaign and performance data for continuous optimization.
Application Service Delivery Manager
PSECU
Harrisburg, PA | $9B+ asset digital-first credit union
05.2021 - 02.2022
- Managed website platform service delivery, optimizing resource allocation and enhancing financial performance and quality of service.
- Coordinated stakeholders and vendors to drive enterprise initiatives and execute strategic technology roadmaps.
- Partnered with Marketing Communications and technical teams to align technology delivery with business objectives and channel strategies.
Web Development Manager
PSECU
Harrisburg, PA
04.2005 - 05.2021
- Built and led a web development team responsible for delivering digital experiences and supporting the organization's broader digital transformation.
- Led web channel technology, budget, accessibility, compliance, security, and quality initiatives, streamlining development processes and cross-functional delivery.
- Established UX practices, developed experience blueprints, and implemented journey-mapping initiatives to enhance digital experiences.
- Partnered with Marketing and business teams to develop web and email experiences supporting products, promotions, and member engagement.
Education
Bachelor of Science - Marketing
West Virginia University
12-1991
Skills
- Digital Experience Strategy
- Digital Transformation
- Customer/Member Experience
- UX Strategy
- Digital Product Strategy
- Web & CMS Strategy
- Digital Analytics
- Content Strategy & Governance
- Accessibility compliance
- Emerging Digital and AI Technology Trends
- User Journey Analysis
- Cross-Functional Leadership
- Team Development
- Vendor Management
- Marketing Technology
Certification
UX Certification, Feb 2020 | Nielsen Norman Group
Timeline
AVP of Digital Engagement
Members 1st Federal Credit Union
03.2024 - Current
Director of Digital Engagement
Members 1st Federal Credit Union
02.2022 - 03.2024
Application Service Delivery Manager
PSECU
05.2021 - 02.2022
Web Development Manager
PSECU
04.2005 - 05.2021
Bachelor of Science - Marketing
West Virginia University