Experienced Marketing Manager skilled in executing successful social media, digital, and traditional marketing campaigns. Adept event planner and coordinator with expertise in direct marketing and brand promotions. Proven track record of driving revenue growth through impactful online and in-person events. Strong team builder and collaborator, fostering a productive environment. Notable achievements include pioneering Pride events in Washington State and Ohio. Negotiate contracts with Sponsorships for spectator sports and universities.
- Creates impactful Bi-state promotions and events, consistently generating leads
- Spearheaded Pride/LGBT+ focused events in Washington State & Ohio, enhancing public relations and community relationships
- Develops and executes marketing plans for social media, email, and print campaigns
- Manages advertising campaigns and sponsorships
- Implements effective marketing strategies for B2B, B2C, D2C initiatives
- Enhances referral building through local community events and networking with businesses
- Establishes Chambers of Commerce partnerships to drive referrals
- Conducts training and provides ongoing support to sales team and managers
- Plans, schedules, and executes field operations
- Manages accounts and ensures excellent product servicing
- Executes successful new store openings and business driving plans
- Worked with software systems including Salesforce, SharePoint, Excel, Outlook, Zoom, Teams, PowerPoint, and Power BI
- Developed marketing calendars for sales agents and implemented action plans aimed at generating leads and increasing sales
- Created marketing plans and flyers
- Collaborated with local Chambers of Commerce
- Engaged in B2B and B2C, D2C marketing efforts
- Coordinated grand openings and ribbon-cutting events
- Managed the closure of business units
- Oversaw national promotions and registration campaigns
- Organized various events
- Established corporate partnerships and negotiated sponsorship contracts
- Ordered supplies and managed training sessions
- Ran reports and conducted weekly meetings
- Presented during the annual meeting
- Met with sales leaders and senior sales leaders
- Managed promotional orders and corporate card expenses
- Forecasted for focus stores and handled corporate scheduling and travel bookings
- Implemented marketing strategies across multiple states
- Ordered uniforms for new hires
- Created 90-day marketing plans and launched marketing campaigns
- Refined marketing strategies using data-driven success metrics, such as KPI, to enhance goals and improve attachment rates
- Analyzed areas of improvement in conversion rates, achieving 30 quotes per week
- Understood where these metrics come into play.
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