Tierra Martin
Houston,TX
Summary
Skilled Field Marketing Specialist with experience in creating and implementing effective marketing strategies. Strengths include strong communication, strategic planning, and data analysis skills. Made significant contributions to previous roles by enhancing brand visibility and driving sales growth.
Overview
8
8
years of professional experience
Work History
Field Marketing Specialist
Salata
Houston, TX
02.2024 - Current
- Created, managed and tracked budgets for field marketing activities.
- Coordinated with vendors to create promotional materials such as flyers, brochures, giveaways and signage.
- Conducted market research to identify target audiences, competition and trends in the industry.
- Assisted in developing content for digital channels such as website pages, email campaigns and social media posts.
- Led strategic planning of partner engagement programs after analysis and research of company programs and functions.
Account Manger
2020 Exhibits
Houston, TX
08.2023 - 12.2023
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Created comprehensive reports on account performance and presented them to senior management.
- Negotiated contracts with clients to maximize profitability.
- Conducted market research to identify potential customers.
Event Coordinator
KTSU
Houston, TX
06.2023 - 06.2023
- Developed event themes and concepts to ensure successful execution of events.
- Organized vendor contracts, negotiated fees, and ensured compliance with all regulations.
- Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.
- Managed logistics related to transportation, catering, entertainment, decorations for events.
Exhibitor Services Representative
Houston First
Houston, TX
05.2023 - 05.2023
- Greeted and assisted exhibitors with their needs during the event.
- Coordinated and monitored booth setup to ensure proper display of materials.
- Liaised with vendors to secure supplies needed for the exhibition.
- Resolved customer complaints promptly and professionally.
Event Coordinator Intern
Houston First
Houston, TX
06.2022 - 08.2022
- Developed marketing materials to promote events such as posters, flyers and social media posts.
- Assisted in developing budgets for various events based on forecasted attendance numbers, venue costs and other expenses.
- Greeted guests upon arrival at events and provided information about the program or agenda items when necessary.
- Performed administrative tasks associated with event coordination including scheduling meetings, responding to emails and calls promptly and creating agendas prior to each meeting.
Shift Leader
American Eagle Outfitters, Inc
Houston, TX
03.2017 - 01.2020
- Provided exceptional customer service and maintained a positive attitude throughout the shift.
- Ensured staff was properly trained on all aspects of their job duties, including safety protocols.
- Monitored employee performance to ensure compliance with company policies and procedures.
- Scheduled team members for shifts based on business needs and customer demand.
Education
Bachelor of Arts - Sociology
Louisiana State University And A&M College
Baton Rouge, LA05-2023
Skills
- Corporate Communications
- Product Launches
- Brand Development
- Campaign Management
- Customer Segmentation
- Creative Direction
Languages
Spanish
Limited
Proficiency with
- Microsoft office
- Basecamp
- Paytronix
- Toast
- Yext
Timeline
Field Marketing Specialist
Salata
02.2024 - Current
Account Manger
2020 Exhibits
08.2023 - 12.2023
Event Coordinator
KTSU
06.2023 - 06.2023
Exhibitor Services Representative
Houston First
05.2023 - 05.2023
Event Coordinator Intern
Houston First
06.2022 - 08.2022
Shift Leader
American Eagle Outfitters, Inc
03.2017 - 01.2020
Bachelor of Arts - Sociology
Louisiana State University And A&M College