TIF HASSLER
Nashville,TN
Summary
Producer experienced in orchestrating high-impact productions across higher education, corporate, entertainment, and creative industries. Delivered exceptional customer experience and creative content through effective project budget management, client relationship cultivation, and team leadership. Focused on building strong teams, anticipating challenges, and maintaining clear communication to achieve outstanding results.
Overview
19
19
years of professional experience
Work History
Co-Founder, Producer, Creative Lead
Wet Paint, LLC
Nashville, TN
01.2014 - Current
- Co-founded and built a creative company from the ground up, managing creative, financial, and operational systems for every project.
- Client list includes: Morgan Stanley, Houlihan Lokey, Jeep, Walmart, Kleenex, Toyota, Verizon, Chevron, Southern Living, TLC, United Artists, People’s Choice Awards, Project Lead the Way, Magellan Health, and Atlas Holdings.
- Create film and content for major brands and agencies, ranging from short docs to commercials to feature films.
- Manage project budgets, including planning, budgeting, vendor costs, contracts, invoices, and accountability.
- Handle project operations, including contracts, negotiations, insurance, permits, vendor agreements, scheduling, transportation, logistics, and client deliverables.
- Support projects from initial client contact through final delivery.
- Build teams aligned around creative, production, technical, and client needs.
- Establish a company culture that fosters employee engagement.
- Manage relationships with executives, corporate stakeholders, creative partners, vendors, artists, and crews.
- Solve unexpected issues quickly, communicated updates to stakeholders, and selected next steps.
- Develop business opportunities and maintain long-term client relationships through consistent delivery of high-quality projects.
- Manage daily operations to ensure efficient workflow and customer satisfaction.
- Film and television work released on major streaming platforms, including Prime Video, Tubi, and LG TV and screened internationally.
AI Summit
University of Indianapolis
Indianapolis, IN
01.2025 - 01.2025
- Coordinated planning and execution of large scale event involving multiple stakeholders, programming and production requirements.
- Managed the event environment from a production and execution perspective, keeping a large number of moving pieces on schedule for a live audience.
- Led cross-functional teams to ensure project alignment and timely completion.
- Facilitated communication between stakeholders to gather project requirements and feedback.
- Developed project plans and schedules to manage resources effectively.
- Monitored project progress and identified potential risks for mitigation.
- Coordinated with vendors and contractors to secure necessary resources and services.
- Monitored progress of each project to ensure timely delivery of deliverables.
Producer
HOMELESS, LLC
01.2012 - 01.2014
- Helped manage production logistics for 3 week feature film set with 20-person cast and crew.
- Handled catering, transportation, permits, contracts, deal memos, rentals, insurance, budgets, scheduling, timelines, and deadlines.
- Prepared detailed call sheets and kept talent, crew, and vendors aligned.
- Worked with director, writers, designers, editors, and other creatives during production.
- Supported selection of locations, crew, equipment, props, and other project resources.
- Balanced personnel needs, budget limits, and creative priorities throughout the shoot.
- Solved day-to-day logistical issues and adjusted plans in real time to keep production moving.
- Supported fun, inclusive, and professional team culture.
Student Union
Wake Forest University
Winston-Salem, NC
01.2010 - 01.2014
- Oversaw the planning and execution of major campus events each semester, including Macklemore, Kendrick Lamar, Gavin DeGraw, and Sara Bareilles concerts; Rainn Wilson, Nicole Polizzi, and Ace of Cakes lectures; annual gala; Parent's Weekend; and Homecoming.
- Managed events independently while also supporting larger institutional event teams and initiatives.
- Advised the Student Union Board and worked with student leadership on programming, organizational systems, and operational processes.
- Oversaw the recruitment, selection, and training of staff and student leaders for campus employment and organizational leadership roles.
- Coordinated with faculty, staff, alumni, and other stakeholders to ensure successful events.
- Fostered partnerships with local businesses to support student initiatives and events.
- Collaborated with external vendors in order to secure necessary services for events.
- Served as a liaison between the Student Activities Office and other departments on campus.
- Ensured that all safety protocols were followed during events hosted by the office.
- Evaluated program effectiveness through assessment tools and feedback mechanisms.
Homecoming & Special Events
Florida State University
Tallahassee, FL
01.2008 - 01.2010
- Supported planning and delivery of FSU Homecoming, coordinating about 10 events across multi-day programs, including comedian Jim Gaffigan, Pitbull and Gym Class Heroes concert, community parade, gala, and other large-scale events serving thousands of students and community members.
- Led 17-person event team to ensure effective coordination and execution.
- Assisted with event budgets, vendors, venues, artists, transportation, security, permits, and logistics.
- Worked with police, fire, and city permitting offices to keep events safe and compliant.
- Balanced multiple event deadlines, stakeholders, and operational details while supporting overall event experience.
- Selected by the university president to develop and execute the Bobby Bowden True Seminole Tailgate, an alcohol-free game-day experience created to provide students and the community with an alternative tailgating environment around FSU home football games.
- Translated an executive-level vision into an executable event plan, coordinating programming, people, logistics, and university resources to bring the experience to life.
Education
M.S. - Higher Education
Florida State University
Tallahassee, FL01-2010
B.A. - Psychology
Asbury University
Wilmore, KY01-2008
Skills
- Project management and creative direction
- Event planning and production
- Budget management
- Operational logistics
- Risk assessment
- Problem solving
- Client relationship management
- Team leadership
- Team building and collaboration
- Attention to detail
Timeline
AI Summit
University of Indianapolis
01.2025 - 01.2025
Co-Founder, Producer, Creative Lead
Wet Paint, LLC
01.2014 - Current
Producer
HOMELESS, LLC
01.2012 - 01.2014
Student Union
Wake Forest University
01.2010 - 01.2014
Homecoming & Special Events
Florida State University
01.2008 - 01.2010
M.S. - Higher Education
Florida State University
B.A. - Psychology
Asbury University