Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Tim Ruef

Oakland,NJ

Summary

A sought after CEO/Executive Coach, Peer Advisory Board Leader and notionally recognized professional speaker who has helped countless executives across diverse industries become exceptional leaders and accelerate their company's growth. Over 40 years experience leading and managing top executives in a career that has ranged from serving as an Officer and Ranger in the United States Army (and active advocate for veterans affairs) to advertising, to senior leadership launching new pharmaceutical products worldwide, to helping companies as a CEO of Ruef & Associates hire, manage and retain new talent. An experienced coach with the unique ability to connect with senior leaders in a deep and meaningful way to facilitate attainment of their full potential.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

President/CEO

Ruef & Associates LLC
06.2008 - Current
  • Founded and led a preeminent retained search firm specializing in senior research and development roles in the pharmaceutical and biotech industries.
  • Consistently grew revenue and profit by strategic outreach to and execution for key client targets
  • Personally led over 350 successful retained searches
  • Established reputation for conducting and filling the “hard-to-fill” searches that necessitated rigorous sourcing, networking, professional development and onboarding of top tier talent who were not actively looking for new opportunities.
  • Connected with C-Suite & senior leaders in a deep and meaningful way facilitating the selection of executives who made an immediate and lasting contribution to their new organization.
  • Provided individualized high-touch recruitment services that assured the ideal candidate for each unique position and environment, and led to consistent inclusion in the list of Best Oncology Search Firms in New Jersey.
  • Over 80% of new hires continued in the organization for greater than 2 years
  • Over 95% of searches resulted in successful offers.

CEO Coach

Positive Intelligence
06.2019 - 06.2025
  • Coached individual clients and small groups to achieve true potential for both professional success and personal fulfillment.
  • Helped participants exposes their own well-disguised mental Saboteurs
  • Collaborated with other coaches to share best practices, techniques, and insights for overall program improvement.

Master Facilitator

Collaborex
02.2021 - 06.2023
  • Led group sessions of small business CEOs focused on improving business performance.
  • Developed comprehensive workshop materials to improve participant understanding and engagement.
  • Served as a resource for trainees post-session completion by providing follow-up support via email or phone consultations.
  • Achieved notable improvement in business owners success through effective coaching and group exercises.

Chair

Vistage Worldwide
02.2020 - 02.2021
  • Chaired a chapter of the worlds largest CEO Coaching and Peer Advisor organization facilitating effective leadership and communication skills for board members.
  • Led the workshop group to be better leaders, who made better decisions and achieved better outcomes.
  • Championed diversity of group members to manage challenges, grow and in many cases turn their businesses around.
  • Initiated strategies to drive company growth and increase market share and profitability.

Vice President

Michael E. Marion & Associates
03.2004 - 06.2008

Developed new business in the pharmaceutical and biotech industries. Managed all aspects of searches from client brief to successful hiring of candidate.

Executive Director

Merck
01.1997 - 06.2004

Directed the worldwide launch of products for oncology and arthritis with the later deemed the largest, fastest, most successful launch in Merck history according to the 1997 Annual Report.

Director

Pfizer
06.1993 - 12.1997

Developed strategy, positioning, and core launch programs for a new arthritis product and later developed key components of the launch strategy for a major cholesterol compound with peak sales of over $12 billion

Vice President. General Manager

MediCine Inc
1993 - 06.1996

Drove new business and managment of a healthcare communications company in New York City, increasing revenue 34 percent in a two-year tenure.

Director

Lederle Laboratories (Pfizer)
06.1984 - 06.1994

Managed the worldwide anti-infective business

Led Hospital/Oncology business for Lederle, Canada increase profitability by 15% over a two year period..

Managed Worldwide Cardiovasculars; launched a new product for hypertension and led a highly co-promotion initiative with Wyeth/Ayerst utilizing breaktrhough coaching technology to build trust and facilitate highly successful launch.

As Project Director, Lederle Oncology, built a multidivisional, high-performance team, which reduced the time required to bring the product to market by nine months.

Sales Manager

Pfizer
06.1975 - 06.1983

Named National Sales Manager of the Yearin 1983 and Regional Sales Manager of the Year on 3 differenct occasions.

Captain, Ranger, Airborne

US Army
06.1970 - 06.1974

Education

Bachelor of Arts - Psychology

University of San Francisco
San Francisco, CA

MBA - Human Resource Management

University of Colorado
Boulder, CO

Skills

  • Leadership team building
  • Consulting
  • Marketing expertise
  • Executive performance management
  • Team leadership
  • Public speaking
  • Leadership and people development
  • Relationship and team building
  • Veterans affairs
  • Organizational leadership
  • Strategic planning
  • Revenue generation

Certification

Senior Professional Human Resources, SPHR

ICF Member Badge

International Coaching Federation

Positive Intelligence Coach

Executive Education Certificate, University of Virginia

Executive Education Certificate, Duke University

Executive Education Certificate, Columbia University


Timeline

Master Facilitator

Collaborex
02.2021 - 06.2023

Chair

Vistage Worldwide
02.2020 - 02.2021

CEO Coach

Positive Intelligence
06.2019 - 06.2025

President/CEO

Ruef & Associates LLC
06.2008 - Current

Vice President

Michael E. Marion & Associates
03.2004 - 06.2008

Executive Director

Merck
01.1997 - 06.2004

Director

Pfizer
06.1993 - 12.1997

Director

Lederle Laboratories (Pfizer)
06.1984 - 06.1994

Sales Manager

Pfizer
06.1975 - 06.1983

Captain, Ranger, Airborne

US Army
06.1970 - 06.1974

Vice President. General Manager

MediCine Inc
1993 - 06.1996

Bachelor of Arts - Psychology

University of San Francisco

MBA - Human Resource Management

University of Colorado