Timothy Hudson
Ocean Media
Millersville,MD
9
years of professional experience
Senior Ad Operations Manager with over seven years in digital advertising, focusing on programmatic advertising. Leads ad ops teams with process innovations related to pixel tracking, ad trafficking, and campaign structures. Partners with networks such as NBC, Disney, Netflix, etc. for campaign activation. Leverages market-leading DSPs for campaign management with innate skills in reporting and data analytics to troubleshoot campaign delivery issues. Currently, advancing knowledge into the media buying landscape to enhance our optimizations strategies. Lastly, a hard working Ad Ops Manager accustomed to high-volume workloads for the word's largest brands.
Work History
Digital Traffic Manager
5 Years 10 Months- I manage half of the ad ops department overseeing CTV, Online Video, Display, Digital Audio, and DOOH campaigns tasking to an offshore team to assist in campaign management.
- I am responsible for day-to-day campaign management of the agencies' two largest revenue clients with total quarterly spend of $20+ million.
- Expertise in DSPs, Ad Servers, Data Dashboards & Reporting, Digital Audio Tracking softwares, Billing & Invoicing, Media Buying AI tools and ever expanding knowledge into new platforms.
- Trained team members on trafficking standards, naming conventions, and quality control procedures.
- Always implementing continuous advancements in our overall traffic operations efficiency.
- Resolve pacing, delivery, and implementation issues quickly to keep campaigns on schedule in perfect order.
- Heavy in building CTV, Video, Display, and Audio ads in ad servers as well as setting up pixels.
Freelance/Owner
1 Year- Executed geofencing advertising campaigns for restaurant and hospitality clients, enhancing local customer engagement.
- Created a corporate-themed website for improved brand sales.
- Developed high-quality ad creative for affiliate marketing products, increasing client visibility and attracting potential customers.
- Proficient in landing page development, Canva, and programmatic advertising platforms.
Digital Strategist
2 Years- Successfully managed more than 300 client locations with over 1000 monthly campaigns in the multi-family real estate and restaurant industries.
- Managed all day-to-day campaign activities for clients, including optimizing existing campaigns and building new ones.
- Strong understanding of client KPI for writing monthly client reports of optimizations and campaign performance.
- Very detail oriented with accuracy and QA of having the correct campaign details and proper targeting.
- Proficient in Simpli.fi, Groundtruth, and Agility ads along with experience in the Facebook’s ad platform.
- Developed advertising creatives for multiple digital marketing initiatives in the company.
- Experience with geofencing, site remarketing, search retargeting, addressable geofencing, and CTV/OTT campaigns.
Education
Bachelor Of Arts - Geography and Environmental Planning, Minor in Business Administration
The Edge Academy - Advertising
Campaign Manager 360, Display & Video 360 - Advertising
Skills
The Trade Desk
Amazon DSP
Display & Video 360
Roku
Google Ads & YouTube
Simpli.Fi
Campaign Manager 360
OTT Advertising
Tableau & TapClicks
Excel & Data Analysis
Billing & Invoicing
Project management tools
Digital Audio platforms: Claritas
Artsai
Magellan
Veritonic
Accomplishments
- Super Bowl and Celebrity Campaign Management - Setup tracking and ad trafficking for a second quarter super bowl spot on connected t.v. devices. Set up pixel implementation for a half million dollar podcast sponsorship with Katy Perry.
- Quantity and Timely Campaign Management - Led a 60 day national test campaign mixing geofencing and Facebook strategies to maximize restaurant conversions in six states for 152 restaurants. Completed setup in one week.
- Management - Delegated tasks and managed all client performances at a fast growing digital marketing agency.
Timeline
Digital Traffic Manager
Ocean Media
01.2021 - CurrentRead More
Freelance/Owner
United DM Solutions
01.2020 - 01.2021Read More
Digital Strategist
Intrinsic Digital
01.2018 - 01.2020Read More
Towson University
Bachelor Of Arts from Geography and Environmental Planning, Minor in Business Administration
Read More
The Trade Desk
The Edge Academy from Advertising
Read More
Campaign Manager 360, Display & Video 360 from Advertising
Read More