Talented Business Development Executive brings high-level business, marketing and sales acumen. Experienced and skilled in SaaS solutions and Go-to-market executions, with exceptionally strong communication and relationship skills. Savvy to industry trends, practices and customer demands. Presently working in both sales management and rights acquisitions.
Overview
29
29
years of professional experience
4
4
years of post-secondary education
Work History
Rights Acquisition Consultant
BallerTV
Pasadena, CA
06.2022 - Current
Negotiated contracts and managed budget for broadcast expenses and new acquisitions..
Developed communication and marketing plan and leveraged talent acquisition tools, resources, and campaigns to source and attract top talent, tournament rights and new business.
Analyzed recruiting metrics to share reports and recommendations with stakeholders.
Hit 90% of Acquistion Goals
Vice President of Business Development
Westlake Software, Inc. AIRmobility
Calabasas, CA
05.2017 - 07.2023
Delivered high-quality administrative support and management, planning and policy assistance to CEO.
Managed team that built our 2 different sales platform in 86 countries globally for Microsoft and Nationally based Clear Channel Outdoor Media
implemented innovative business development strategies to increase customer base and expand market share increasing with accounts of $1.5M and $400k+.
Identified and pursued valuable business opportunities and relationships to generate new company revenue and improve bottom line profit, including full sales cycle and software management for Local 770 Union with over 30k seat licenses.
Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities hitting on 40% conversion rate.
Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
Co Founder/ Director of Athletics
Mamba Sports Academy
Thousand Oaks, CA
11.2013 - 05.2019
Delivered strategic and visionary leadership to team members within startup model.
Developed comprehensive plan for athletic department that supported and aligned with mission and vision of business.
Cultivated strong relationships with customers to build loyalty and repeat business.
Developed and implemented marketing strategies to increase customer engagement and drive revenue.
Developed partnerships with external vendors and suppliers to obtain quality products and services.
Associate Head Coach
Pepperdine University Women's Volleyball
Malibu, CA
07.1997 - 07.2013
Encouraged everyone to cultivate strong work ethic by demonstrating diligence, patience, and respect for others.
Analyzed and evaluated team performance metrics to identify areas of improvement.
Trained and mentored new coaches on fundamentals of coaching to apply best practices and strategies.
Created National Summer Camps that generated gross of over $225k per summer increasing from inception by 110%
Account Executive
Western International Media INC
West Hollywood, CA
01.1995 - 05.1997
Built and strengthened customer relationships with new and existing accounts to drive revenue growth and manage sales cycles to maintain customer base.
Responsible for managing media buys, print plans and network buys for Acura and Home depot accounts.
Worked Closely with Planning and Network departments to hit Ad spending goals within budgets for all clients.
Executed successful sales strategies to convert leads into customers.