Timothy Kershaw
Los Angeles,California
Summary
Results-driven sales performer with solid history of success in bringing in new clients, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
WCMS Media client list includes many Fortune 100 companies.
Target, Comcast, Dish Network, Time Warner, Bloomingdale's, Microsoft just to name a few. WCMS Media specializes in helping clients develop sales strategy and then helping them build and manage their sales teams and marketing/sales campaigns.
www.wcmsmedia.com
Overview
32
32
years of professional experience
Work History
Director of Sales
WCMS MEDIA
Denver, CO
01.2009 - Current
- Responsible for all aspects of sales planning, development, team building and account management for all WCMS Media's US nationwide sales programs for many Fortune 500 clients.
- Identified opportunities for growth and developed and implemented sales campaigns. Examples are Comcast, Dish Network, Time Warner Cable etc.. We developed retail strategy with key partners.
- Responsible for hiring, training and managing over 700 salespeople for our client Budget Mobile for Lifeline phone program. WCMS Media team lead by me built and managed sales teams that acquired over 30.000 new cell phone users each month. We built Budget Mobile brand form 0 customers in California - second largest lifeline provider in California.
- Working for WCMS Media, I lead marketed at over 50 large trade shows and thousands of events.
- Developed very profitable sales campaign called, Product of the Month. It started with zero customers and grew to over 700 major department stores that bought products from us weekly
Senior Sales Executive
World Class International
Greenwood Village, CO
01.1992 - 01.2009
- Responsible for building Targets entire sales teams that acquired almost all credit customers for Target Stores Credit Program in almost every store in United States. WCMS Media Target Credit Card launch - largest credit acquisition launch for private label credit card in retail history. WCMS Media launched Target test program in early 1994 for Target Stores and landed exclusive nationwide launch for Target in January 1995.
- WCMS Media team also produced associate training video to help train in store associates as well.
- We had 1/3 of Wal-Mart's Credit Program for their in-store sales team. Georganne Rogers and I handpicked every sales manager and were involved in hiring and training all our sales team members.
- WCMS helped launch K-Mart / Sears Credit acquisitions for in store sales programs.
- Lead WCMS hiring, training and managing of Bank of America in stadium co-branded credit acquisition for 1/3 of all college and pro sports teams nationwide. Our sales teams were in 1/3 of all stadium events each week all year round. Typically, we had 30 to 50 sales reps at each event in every stadium.
Sales Representative
PepsiCo
Sun Valley, CA
01.1990 - 01.1991
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Increased sales by offering advice on purchases and promoting additional products.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques by upselling endcaps in retail stores.
Education
Business Managment - Business Management And Economics
Master College
Valencia, CA06.1988
Skills
- Sales leadership and training
- Persuasive selling
- Upselling expertise
- Networking
- Advertising Campaigns
- Territory management
- Prospecting skills
- Team Recruiting
Timeline
Director of Sales
WCMS MEDIA
01.2009 - Current
Senior Sales Executive
World Class International
01.1992 - 01.2009
Sales Representative
PepsiCo
01.1990 - 01.1991
Business Managment - Business Management And Economics
Master College
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