TIRZAH M. JOHNSON
Willing To Relocate
Summary
I believe empathy is the greatest business strategy. Understanding customer challenges, eliminating friction, and delivering meaningful outcomes are at the core of how I lead. Customer Success and Operations leader with 15 years of experience driving adoption, retention, and operational excellence through strategic onboarding, customer education, CRM optimization, AI-enabled automation, and cross-functional collaboration. Supported 600+ clients, educated hundreds of professionals, and managed 65+ digital environments while building scalable systems that improve customer outcomes and business growth.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Strategic Business Consultant
YesHoney Collective®
Sacramento, CA
01.2018 - Current
- Served over 600 coaching and consulting clients, delivering strategic guidance and accountability.
- Managed full client lifecycle from discovery to onboarding, goal development, and long-term relationship management.
- Developed customized growth strategies that enabled entrepreneurs to scale businesses toward six- and seven-figure revenues.
- Produced two business conferences, two international partner retreats, and over 20 networking brunches to enhance client engagement.
- Built client communities through workshops and educational programs that improved retention and engagement.
- Created training programs and e-learning resources to facilitate implementation of business strategies and technology tools.
- Implemented CRM systems and AI-driven workflows to optimize communication, follow-up processes, and operational efficiency.
Co-founder | Artist Advocate | CSM
The Minters Collective
Los Angeles, CA
04.2021 - 03.2023
- Managed relationships with artists, creators, and strategic partners to drive account growth and retention.
- Developed onboarding processes and training materials to enhance partner adoption and platform success.
- Maintained CRM records and customer communications to track engagement and identify opportunities.
- Partnered with internal teams to gather customer feedback for product and service enhancements.
- Created marketing initiatives and case studies that highlighted partner achievements effectively.
- Delivered comprehensive training experiences aimed at increasing platform utilization and satisfaction.
Adjunct Professor of Business
The Art Institutes
Sacramento, CA
01.2018 - 01.2019
- Delivered instruction on e-commerce strategy, analytics, digital marketing, and technology adoption.
- Created educational materials and training programs tailored for diverse audiences.
- Translated complex technology concepts into actionable business strategies.
- Guided students in utilizing analytics and digital tools to enhance business outcomes.
- Incorporated real-world case studies to effectively demonstrate business applications.
- Organized workshops focused on entrepreneurship, leadership, and communication skills.
- Facilitated effective communication among students from various backgrounds.
- Advised students on career paths aligned with interests in business studies.
Web Developer / E-Commerce Specialist
Lumens/ YDesign Group
Sacramento, CA
10.2015 - 05.2018
- Designed and developed user-friendly e-commerce platforms, leveraging Salesforce Commerce Cloud to enhance customer experience.
- Ensured smooth integration of product data, images, and descriptions into the e-commerce platform.
- Managed and troubleshoot payment gateway integration, ensuring secure, efficient, and error-free transactions.
- Collaborated with cross-functional teams to execute digital marketing strategies that improved brand engagement.
Front End Web Developer
Digital Gear
Sacramento, CA
03.2013 - 10.2015
- Developed and maintained 65+ WordPress-based client websites, delivering scalable digital solutions for businesses across multiple industries.
- Mentored junior developers, providing guidance on coding standards and project workflows.
- Debugged front-end code issues and resolved cross-browser compatibility problems.
- Served as an e-commerce and analytics specialist, optimizing online storefronts, customer journeys, and digital experiences to improve engagement and business performance.
- Partnered directly with clients to understand business objectives, translate requirements into technical solutions, and provide strategic recommendations.
- Implemented website enhancements, integrations, and functionality improvements focused on usability, conversion optimization, and operational efficiency.
- Leveraged analytics and performance data to identify opportunities for website optimization, customer engagement improvements, and revenue growth.
- Collaborated with designers, project managers, marketing teams, and clients to deliver successful digital projects on schedule.
- Provided customer training and technical guidance to help clients effectively manage their WordPress platforms and digital assets.
- Created documentation and best practices that improved client communication, project delivery, and ongoing website management.
Representative
Adobe/MRY
Sacramento, CA
03.2014 - 12.2014
- Served as primary contact for students and customers, providing product guidance and resolving queries.
- Supported Adobe Creative Cloud adoption by educating students on product capabilities and best practices.
- Led 12 Adobe Creative Cloud workshops, delivering training to boost user adoption and engagement.
- Partnered with Adobe local committee to host launch event, enhancing community engagement and brand awareness.
- Assisted sales enablement by identifying customer needs and recommending solutions aligned with goals.
- Created educational content and social media campaigns to increase awareness among students and professionals.
- Gathered customer feedback, communicating insights to support improved experiences and adoption strategies.
Education
Master of Science - Innovation & Entrepreneurship
Full Sail University
Winter Park, FLBachelor of Science - Web Design and Interactive Media
The Art Institute of California–Sacramento
Sacramento, CACORE COMPETENCIES
- Partner Success, Customer Success & Account Management
- Enterprise Relationship Management & Stakeholder Engagement
- Strategic Onboarding, Training & Enablement Programs
- Product Adoption & Customer Lifecycle Management
- CRM Systems, Salesforce Cloud & Customer Analytics
- KPI Tracking, Reporting & ROI Measurement
- Process Improvement & Operational Efficiency
- Cross-Functional Collaboration with Sales, Marketing & Leadership Teams
- AI-Driven Automation & Workflow Optimization
- Case Study Development & Customer Communications
Languages
English
Native/ Bilingual
Spanish
Limited
Certification
- The Academy of Modern Applied Psychology Life Coaching Certificate
Timeline
Co-founder | Artist Advocate | CSM
The Minters Collective
04.2021 - 03.2023
Strategic Business Consultant
YesHoney Collective®
01.2018 - Current
Adjunct Professor of Business
The Art Institutes
01.2018 - 01.2019
Web Developer / E-Commerce Specialist
Lumens/ YDesign Group
10.2015 - 05.2018
Representative
Adobe/MRY
03.2014 - 12.2014
Front End Web Developer
Digital Gear
03.2013 - 10.2015
Master of Science - Innovation & Entrepreneurship
Full Sail University
Bachelor of Science - Web Design and Interactive Media
The Art Institute of California–Sacramento