Thomas (TJ) Campbell
Dawsonville,GA
Summary
Experienced and driven college sports communicator, looking to build upon a solid foundation of industry knowledge and problem solving skills while giving college athletics programs a distinguishable voice. Passionate about teaching and student-athlete storytelling. Committed to the hardwork and effort required in the sports communications industry.
Overview
2
2
years of professional experience
Work History
Director of Communications, Athletics
University of North Georgia
Dahlonega, GA
07.2022 - 12.2023
- Supervised and educated a team of student assistants in statcrew, NCAA Live Stats, broadcast production, game operations and social media management.
- Directed all media relations activities as the primary contact for all 13 intercollegiate programs.
- Created and wrote innovative content generation for ungathletics.com including the "Nighthawk Insider" and "Bird's Eye View" storytelling series.
- Led all social media and media relations efforts for UNG Softball's 2023 NCAA Division II National Championship run recieving attention from Gov. Brian Kemp and U.S. Senator Raphael Warnock.
- Helped manage all hosting duties for 2023 NCAA DII Softball Southeast Regional and Super Regional, Women's Golf 2023 NCAA DII Southeast Regional, Cross Country 2023 NCAA DII Southeast Regional, Peach Belt Conference Championships (M&W Golf, Softball, M&W Soccer, Cross Country).
- Generated reports summarizing weekly results of all sports teams under the college's jurisdiction.
Assistant Director of Athletic Communications
Georgia Southwestern State University
Americus, Ga.
08.2021 - 07.2022
- Served as the primary media contact for five sports (women's soccer, men's soccer, women's basketball, men's basketball and baseball) while also overseeing the department's overall social media strategy
- Assisted with content management on the Georgia Southwestern athletics' official website (gswcanes.com, including articles, photos, videos, bios, schedules, statistics, and more)
- Oversaw and implemented a social media strategy for the athletics department
- Designed graphics and video elements for social media accounts, official athletics website and arena video boards
- Recruited and oversaw interns and student-assistants to ensure broadcast and social media coverage of home sporting events
- Produced regular press releases such as game previews, recaps and other important feature articles
- Managed the social media accounts for athletics, leading the university affiliated accounts in growth, interactions and posts
- Created new avenues for corporate sponsorships using social media graphics and posts
- Managed the installation and use of new Daktronics video boards and scorers table in the basketball arena
- Created content and advertising campaigns for in game entertainment for the videoboards.
Education
Bachelor of Arts in Communication and Information Sciences - Public Relations, Sports and Entertainment Communication Management
University of Alabama
07.2021
Skills
- Media Relations
- Brand Management
- Writing, Editing, and Proofreading
- Adobe Suite
- Social Media Management
- NCAA Live Stats
- PrestoSports
- Sidearm Sports
Intern Experiences
- UA Campaigns, Tuscaloosa, Alabama, 06/2021, 07/2021
- AFLAC, Tuscaloosa, Alabama, 06/2021
- University of Alabama APR, Tuscaloosa, Alabama, 05/2021
- University of Alabama Sports Information Department, Tuscaloosa, Alabama, 03/2020
- ESPN Broadcasting, Montgomery, Alabama, 12/2016
- ESPN Broadcasting, Montgomery, Alabama, 12/2017
References
- Mike Leeder, Director of Athletics, Georgia Southwestern State University, (229) 931-2225, mike.leeder@gsw.edu
- Keith Michlig, Assistant Director of Athletics for Communications and Marketing, Georgia Southwestern State University, (229) 931-2217, keith.michlig@gsw.edu
- Kerry Edwards, Head Women's Soccer Coach, Georgia Southwestern State University, (469) 343-5234, kerry.edwards@gsw.edu
- Justin Payne, Head Women's Basketball Coach, Georgia Southwestern State University, (229) 931-2217, justin.payne@gsw.edu
Timeline
Director of Communications, Athletics
University of North Georgia
07.2022 - 12.2023
Assistant Director of Athletic Communications
Georgia Southwestern State University
08.2021 - 07.2022
Bachelor of Arts in Communication and Information Sciences - Public Relations, Sports and Entertainment Communication Management
University of Alabama
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