Toby Rochau
Summary
Sr. Director of Group Sales with extensive expertise in generating over $1M in revenue and selling 25k+ group tickets, collaborating closely with Chief Revenue Officer. Successful at managing and mentoring teams, creating premium initiatives based on market trends, and devotion to creating touchpoints and experiences to drive customer retention and engagement. Self-starter, culturally competent, and energetic leader with commitment to increasing organizational success through innovative strategies and collaborative efforts.
Overview
18
18
years of professional experience
Work History
Sr. Director Group Sales
FC Dallas
05.2013 - Current
- Developed strategic sales plans and adapted to market changes by boosting group ticket sales annually through targeted initiatives
- Collaborated with leadership team on sales performance, technological advancements, and revenue projections
- Lead high-performing ticket sales teams while providing mentoring and development opportunities
- Identified innovative new products and package offerings related to market trends to ensure continual enhancements to customer experience
- Utilized CRM for effective data management, execution of campaigns, and optimization of team performance
- Generated partnerships with Fortune 500 executives and name brands to build key relationships in the community
- Contributed to executive decisions, product revenue goals, and budgeting
- Implemented performance evaluation metrics and tracking to motivate members and achieve results.
Sport Journalist (Freelancer)
NBA.de (NBA Germany)
12.2006 - 01.2020
- Coordinated with NBA players and managers for online interviews while enhancing media presence
- Built professional relationships to secure Spox access to NBA events, including practices and press conferences
- Formulated content strategies to boost online viewership for NBA Germany by 25%
- Developed engaging content to attract and retain audiences, driving significant growth in viewership
- Facilitated access to key NBA events, improving Spox's coverage and audience engagement.
Event Management Assistant
Special Olympics Southern California
08.2011 - 12.2012
- Coordinated training for 35 soccer coaches to enhance coaching quality
- Organized Summer and Fall Games for over 1000 athletes to ensure smooth execution
- Supported basketball venue management during Summer Games for seamless coordination
- Managed soccer venue during Fall Games with efficient operations.
Education
Master in Sport Management -
California State University, Long Beach
05.2012
Bachelor of Business Administration in Marketing -
Texas Wesleyan University
05.2010
Skills
- Proficiency in ticketing systems (AXS & Ticketmaster) and CRM systems (KORE & Salesforce)
- Utilizing data analytics to optimize revenue
- Encourage growth mindset among team & promote company culture
- Primary influencer in sales efficiency and operational procedures
- Thrive in a fast-growing, dynamic environment
- Capacity to lead and mentor
- Bilingual (German & English)
Websites
Accomplishments
- Generated over $1M in revenue for 2022, 2023 and 2024 seasons.
- Top 10 Sales Representative in the MLS for the past 3 years.
- Sold 30K+ group tickets annually for five consecutive seasons to contribute to high game day attendance.
- Recognized as one of the top 3 producing representatives in MLS for exceeding 20k+ group tickets sold (2019), first Sales Representative to receive all 3 MLS awards: Renewal of over 90% of season ticket holders, 400+ season tickets sold and exceeding 13k+ group tickets (2018).
- Guest Presenter for FEVO (US) & CTS Eventim (Germany) on "Ticketing in US Sports".
- Earned MLS Gold, Silver and Excellence Awards for high group sales and renewal rates.
Timeline
Sr. Director Group Sales
FC Dallas
05.2013 - Current
Event Management Assistant
Special Olympics Southern California
08.2011 - 12.2012
Sport Journalist (Freelancer)
NBA.de (NBA Germany)
12.2006 - 01.2020
Master in Sport Management -
California State University, Long Beach
Bachelor of Business Administration in Marketing -
Texas Wesleyan University
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