Todd Burleson
Denver,Colorado
Summary
Revenue-focused Partnerships Leader with proven track record of business-to-business sales success. Well-documented background in prospecting and developing leads, building channel partnerships, and driving dramatic growth. Solid understanding of market and industry trends.
Overview
16
16
years of professional experience
Work History
Channel Partnerships Manager
Firstbase
05.2024 - Current
- Drove channel partnerships growth, delivering 27% net new partner revenue in 3 months through program overhaul and data cleanup efforts
- Implemented cost-saving measures, reducing unnecessary spend by $20k monthly through comprehensive program assessment and optimization
- Revamped partner onboarding program, boosting engagement 200% with new resources and selling tools for enhanced partner success
- Conceptualized and executed onboarding sequences and engagement campaigns, fostering stronger partner relationships and program efficiency
- Transitioned from consultant to full-time role ahead of schedule, demonstrating exceptional performance and value to the organization
- Spearheaded channel partnerships overhaul, driving substantial new revenue growth and optimizing program costs through data-driven strategies.
Partner Manager
BombBomb
01.2019 - 02.2023
- Seeking and acquiring new partners at 150% growth
- Drove net new revenue from 10% to 41% of all affiliate revenue by spearheading affiliate program re-brand
- Acquired and launched enterprise integrations with partners, scaling growth models while maintaining 65 integration specific partnerships
- Pitched necessity for account mapping tools like Crossbeam to the Executive Team and successfully deployed account mapping, including strategy
- Secured internal support for API documentation update, slashing developer time from multiple sprints to two days for integration partners.
Business Development Representative
BombBomb
01.2019 - 02.2023
- Generated $1.8M pipeline with 93 qualified SAO in 2020
- President's Club Winner
- Crafted sequence copy, resulting in 64% open rate and 40% reply rate, enhancing engagement and conversion
- Analyzed market trends to identify high-potential leads, optimizing outreach strategies and improving conversion rates
- Partnered with sales and marketing teams to align messaging, resulting in more effective lead nurturing and increased close rates
- Pioneered new outreach techniques, significantly boosting prospect engagement and setting new benchmarks for the BDR team.
Director Of Customer Care
Heuberger Motors
01.2014 - 12.2019
- Oversaw 11 full-time employees in sales and service call center, achieving 93% annual customer satisfaction rate
- Led customer experience program, raising CSI score from 916 to 980, managing $450,000 monthly bonus funds from Subaru of America
- Designed and implemented customer service trainings, empowering staff to resolve issues before management escalation
- Fostered teamwork and communication across departments, enhancing overall customer experience and dealership performance.
General Manager
Trattoria Antica Roma
08.2008 - 08.2013
- Led award-winning restaurant team, driving 10% annual growth through strategic marketing and efficient operations management
- Wine Spectator award winner in 2009, 2010, 2011, 2012, & 2013.
Education
Bachelor of Arts - Communications
University of Colorado Boulder
Boulder, CO05.2012
Skills
- Strategic Planning
- Team Leadership
- Verbal and written communication
- Complex Problem-Solving
- Cross-Functional Teamwork
- Customer Relationship Management (CRM)
- Staff Training and Development
- Budget Management
- Negotiation
- Time Management
Websites
Timeline
Channel Partnerships Manager
Firstbase
05.2024 - Current
Partner Manager
BombBomb
01.2019 - 02.2023
Business Development Representative
BombBomb
01.2019 - 02.2023
Director Of Customer Care
Heuberger Motors
01.2014 - 12.2019
General Manager
Trattoria Antica Roma
08.2008 - 08.2013
Bachelor of Arts - Communications
University of Colorado Boulder
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