William Fairbanks
Oak Ridge,Tennessee
Summary
Methodical Director with 20+ years of comprehensive experience implementing sales strategies and daily operations. Hardworking and versatile professional well-versed in executing business strategies, preparing and implementing business plans and overseeing financial performance. Thorough knowledge of market changes and trends paired with strong grasp of corporate finance and performance measures.
Overview
20
20
years of professional experience
Work History
Director of Channel Partnerships
Steer by Mechanic Advisor
06.2022 - 01.2024
- Acquiring new channel partnerships, including but not limited to, Advance Auto Parts, CarQuest, and WorldPac
- Training and implementation of lead generation, selling and closing strategies
- Managed a team of Partner Development Managers
- Oversaw the CRM builds and connections for leads to be sent across different companies
- Negotiated contracts and agreements to see these partnerships fully executed
- Lead the organization in leads generated, demos booked, and rooftops added
- Cross functional management between sales, marketing, and customer success.
Sr. Manager: Customer Engagement
Advance Auto Parts
01.2018 - 06.2022
- Development and implementation of Technology and Selling strategies roadmap for Internal Team Members and customers
- Manage 5-7 Salesforce Admins and 3 customer engagement manager
- Met expectation every year in role with execution of Tier 1 projects and roadmap initiatives
- Manage 3-5 Jira boards and act as Business lead/Stakeholder on all projects that involve CRM projects.
Manager: Customer Engagement
Advance Auto Parts
01.2017 - 01.2018
- Develop and implement Technology and Selling strategies roadmap for Internal Team Members and customers
- Org wide roll out of iPad
- Launched SalesMax which has resulted in $500M+ revenue since launch
- Provided UAT, and initial pilot rollout of MyAdvance, AAP’s 1st online customer portal.
CAM
Advance Auto Parts
01.2010 - 01.2017
- Responsible for all professional sales, in a $4.9M territory
- Territory planning to grow sales from $2k plus professional customers
- Responsible for selling stocking opportunities, programs, technology, and equipment to those professional customers
- Worked with DM, GMs, and CPPs to provide the best-in-class service to our customers
- CAM of the Year in 2011, 2012, 2015 by local leadership
- Maintained relationships with existing customers to optimize service quality, business growth and customer satisfaction
- Presented bids and contracts for potential clients to review during meetings
- Organized and executed product blitzes to identify and engage new customers in target markets
- Attended training sessions on sales skills, product knowledge, technical information, as well as company policies and procedures.
Education
Business Administration and Theatre Design -
The University of Tennessee - Knoxville
01.2002
Associates Degree -
Roane State Community College
01.1997
Skills
- Salesforce Trailblazer: Expeditioner Rank
- Bob Pike Certified Facilitator
- Jira Essentials Basics
- Dale Carnegie Sales
- Microsoft Office Suite
- Reporting and Performance Analysis
- Staff Coaching and Training
- Computer Proficiency
- Budget Administration
- Analytical and Critical Thinking
- Project Estimation
- Recruitment and Training
- Critical Thinking
- Active Listening
- Contract Negotiation
- Staff Management
- Business Development
- Project Management
- Project Coordination
- Business Planning
- Budget Control
- Operations Management
- Staff Development
- Business Administration
- International Business
- Rules and Regulations
- Program Management
- Negotiation
- Charismatic Leader
- Sales Management
- Budget Management
- Verbal and Written Communication
- Team Management
- Cross-Functional Team Leadership
- Corporate Communications
- Hiring and Retention
- Strategic Planning
- Creativity and Innovation
- Organizational Development
Hobbies and Interests
- Certified AYSO Soccer Coach
- Podcaster
- Outdoor Sports and Rec
- Video Games
References
References available upon request.
Timeline
Director of Channel Partnerships
Steer by Mechanic Advisor
06.2022 - 01.2024
Sr. Manager: Customer Engagement
Advance Auto Parts
01.2018 - 06.2022
Manager: Customer Engagement
Advance Auto Parts
01.2017 - 01.2018
CAM
Advance Auto Parts
01.2010 - 01.2017
Business Administration and Theatre Design -
The University of Tennessee - Knoxville
Associates Degree -
Roane State Community College
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