TODD M. SCHUETZ
Desert Hot Springs,USA
Summary
Strategic communications, public relations, community relations and marketing professional with more than 28 years' experience, helping clients and brands develop and implement effective and measurable communications and marketing programs on the corporate and agency side including crisis communications, media relations, social media and influencer engagement/management. A proven performer with a track record of exceeding client media results targets a 1,000%+, B to B, and B to C. Deep expertise in broadcast: TV, radio, and digital platforms, and counseling clients to succeed as brand spokesperson. Demonstrated value as a team member by delivering media assets, driving successful digital marketing, search engine optimization, and social media campaigns in technology, consumer products including home goods, luxury goods, entertainment, film, celebrity, red carpet events, travel/hospitality, beauty, fitness/health, and other consumer product categories. Excelled and outperformed at securing talent interviews and press tours for a variety of entertainment, film, and sports clients.
Overview
25
25
years of professional experience
Work History
President/Principal
Schuetz Communications, LLC
Los Angeles, CA
2018.05 - Current
- Develop and manage corporate communications, community relations, marketing, and public relations initiatives for a variety of clients in the technology, travel/hospitality, lifestyle, food/beverage, luxury retail, consumer products and health/medical sectors.
- Secure top tier media coverage in national magazines, newspapers, trade publications, local TV coverage and national broadcast.
- Work extensively with mid to top tier influencers in a variety of industries to create successful marketing campaigns, product placements and measurable ROI for clients.
- Develop sponsorships and brand placement for top tier entertainment, movie, film festival and other industry events.
Director of Travel, Hospitality & Tourism Practice
Marketing Maven Public Relations
Los Angeles, CA
2015.08 - 2018.05
- Worked as part of an account team in developing and executing integrated communications strategies, including public relations, marketing, digital and social media initiatives.
- Developed meaningful relationships with clients and become recognized as main point of contact.
- Identified client's short and long-term goals, translating strategic objectives into traditional and online public relations tactics, marketing programs, and social media campaigns.
- Clients ranged from consumer products; travel/hospitality sector including hotels/resorts, destinations, cruise lines, and medical tourism; food/beverage companies including a wide range of functional drinks and restaurants; luxury goods including furniture and bedding companies; health/beauty products including nutraceuticals and some of hottest beauty trending products; medical professions including dermatologists, orthopedic surgeons, plastic surgeons and chiropractors.
- Built and maintained strong relationships with appropriate members of the media to facilitate advantageous placement of articles and releases.
- Reviewed and ensured consistent messaging on bylined articles, case studies, etc.
- Responded to media inquiries, developed media lists, pitched stories, identified editorial and calendar opportunities.
- Stayed abreast of social media tools, platforms and trends and provided recommendations to improve social media campaigns.
- Managed team resources to meet client commitments.
- Met multiple and concurrent deadlines, individually and collectively with team.
- Managed budgets.
- Facilitated and participated in meetings with design and digital teams to brainstorm and determine direction.
- Lead by example, trained and mentored junior staff.
Senior Account Manager
Steinreich Communications Group
Los Angeles, CA
2013.02 - 2015.08
- Worked with key stakeholders and member firm communications professionals in the development and implementation of public relations strategies.
- Responsible for developing and executing PR campaigns and initiatives, supporting CEO and executive media activity, and promoting global and member firm thought leadership to build eminence for Steinreich Communications with the media, clients, talent, and analysts.
- Developed and executed PR and executive eminence programs for Steinreich Communications CEO and executive leadership.
- Managed media interviews and other speaking opportunities for leaders, including interfacing with journalists, providing preparation and counsel for leaders in advance of interviews, moderating interviews, and engaging in all follow up required.
- Developed and executed PR and executive eminence programs for priority Steinreich sectors and initiatives.
- Worked with leadership and business line groups in identifying and promoting strategic thought leadership that aligned with business goals, created, and executed a PR plan that highlighted media angles, promoted key messages, and leveraged Steinreich's expertise.
- Developed communications plans as well as a variety of collateral materials such as core message documents, hot topics issues and analyses, fact sheets, media statements, and campaign result reports.
- Global PR network, facilitated collaboration opportunities, and offered communications support.
- Wrote and distributed global news releases, prepared media pitches, and coordinated adaption and implementation of campaigns.
- Created and maintained relationships with target journalists, bloggers, and key influencers.
- Worked with other Steinreich global communications teams, such as internal and online communications, and utilized social media vehicles to execute external communications goals.
Vice President
Schuetz Communications, LLC
Los Angeles, CA
2012.10 - 2013.02
- Developed and managed corporate communications, marketing, and public relations for a variety of consumer and business accounts including small to mid-size businesses.
Freelance Public Relations/Marketing Consultant
H&M Communications
West Hollywood, CA
2009.05 - 2012.10
- Public Relations Consultant on a per project basis for various consumer, entertainment and sports accounts.
Account Director
Mulberry Street Market Intelligence
Seattle, WA
2008.03 - 2009.05
- Managed, developed, and implemented integrated marketing and public relations strategies for various clients including healthcare, financial services, consumer goods, non-profit, publishing and lifestyle accounts.
- Garnered print and broadcast placements in top 10 media markets-proactive and reactive media outreach.
- Coordinated story placements for clients.
- Developed press materials; corporate events and promotions; implemented corporate relations campaigns.
- Fostered a positive corporate presence for clients.
- Managed junior staff.
- Business development which included proposal writing, client relations and account management.
- Extensive experience translating business goals and technical information into creative programs that tie back to overall company objectives.
Account Director
H&M Communications
San Diego, CA
2004.01 - 2008.03
- Public Relations Consultant on a monthly retainer and hourly rate.
- Projects included Fox Soccer Channel, Fox Sports Espanol, Infant Learning Company, Innovative Direct Response, Steve Allen Media, Council Oak Books, Scoliosis Specialists, Arlene Howard PR and 90210 Dermatology.
Account PR Director
AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS (AAOS)
Rosemont, IL
2001.02 - 2004.01
- Developed and implemented media partnerships and cooperative industry projects to promote and raise awareness of the field of orthopaedics.
- Organized and facilitated the development of a media relations programs which proactively promoted orthopaedics and AAOS.
- Effectively placed orthopaedic-related stories in the top 10 media markets resulting in coverage in the New York Times, Wall Street Journal, USA Today, and Newsweek.
- Developed ongoing relationships with key health/medicine reporters and producers.
- Consistently exceeded annual placement quotas by more than 60 percent.
- Managed communication programs during crisis periods resulting in stronger positioning for AAOS.
- Managed the nomination of AAOS media and public relations programs for awards. Received recognition for contribution to award winning campaigns and projects.
- Assisted in the planning of media activities at the international meeting for orthopaedic surgeons.
- Trained orthopaedic surgeons to promote orthopaedics within their local communities by utilizing outreach programs, lectures, and special events.
- Evaluated the effectiveness of the customer service and outreach program.
- Wrote news releases, fact sheets, consumer surveys and health brochures.
Education
BA - Elementary Education
UNIVERSITY OF WISCONSIN
Madison, WISkills
- Corporate communications
- Public relations strategy
- Media relations
- Brand management
- Marketing analytics
- Client relationship management
Timeline
President/Principal
Schuetz Communications, LLC
2018.05 - Current
Director of Travel, Hospitality & Tourism Practice
Marketing Maven Public Relations
2015.08 - 2018.05
Senior Account Manager
Steinreich Communications Group
2013.02 - 2015.08
Vice President
Schuetz Communications, LLC
2012.10 - 2013.02
Freelance Public Relations/Marketing Consultant
H&M Communications
2009.05 - 2012.10
Account Director
Mulberry Street Market Intelligence
2008.03 - 2009.05
Account Director
H&M Communications
2004.01 - 2008.03
Account PR Director
AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS (AAOS)
2001.02 - 2004.01
BA - Elementary Education
UNIVERSITY OF WISCONSIN