Driven to continue designing technology solutions to solve strategic, logistic, and communication problems through a deep understanding of clients’ business, robust technical knowledge, and creative passion. I’m a strategist, technologist, and problem solver inspired by emerging technologies, culture and marketing trends.
Overview
12
12
years of professional experience
Work History
Senior Staff Product Manager
SiriusXM
Austin, TX & New York, NY
07.2023 - Current
Lead Product Manager across our content discovery experience for pages and content sets on SiriusXM's website, app, and connected TV apps spanning across Channels, Live Content, Sports, Leagues and Teams. Notable feature results:
Product lead across our page header redesign resulting in:
+18% increase in Library adds
+32.9% increase in Notification icon selection
Improved Play button CTR validated through A/B testing
Channel Sampler: +21.76% lift in listening time (+8.55 minutes average)
Onboarding enhancements: +1.14% lift in global days active, driving sustained engagement beyond Day 0
Senior Product Manager
Disney Streaming
New York, NY
05.2018 - 07.2023
Lead product manager on NHL.com and the NHL mobile apps across iOS and Android. Notable product launches include playlist video player functionality for all app highlights, a rich interactive data visualization called GameFlow, personalized paywalls, and numerous OS level app additions like widget, CarPlay and Android Auto functionality. Growth and engagement metrics include:
NHL app visitation up +13% YoY with increase in sessions per use
Playlist video player attributed to video streams up in NHL app +15% YoY
Gamecenter redesign led to Gamecenter pages being in the top 3 of our highest trafficked pages overall
App rating improvements: iOS improved from 4.1 to 4.7. Android improved from 3.9 to 4.5
Most recent major launches: Dancing with the Stars on Disney+, New Product launch of Star+ in Latin America in September of 2021. Responsibilities included: onboarding experience, app navigation, profiles & accounts, live playback.
Actively working on Hulu, Disney+, and Star+ sports and live playback features as Product Owner
Product Strategist
KBS Agency (now Forsman & Bodenfors)
New York, NY
09.2014 - 05.2018
Ran multiple cross-functional teams on the implementation of products and new features for BMW, Hershey’s, Windstream and PODS. Most notably the BMW BYO Configurator + Web Services rebuild and PODS website redesign. PODS redesign was a total overhaul of their website and microservices that powered their residential and business website along with their international pages and quote generator.
Developer
iris worldwide
New York, NY
06.2013 - 08.2013
Coded, tested and deployed seasonal email campaigns.
Maintained and updated pages for French's, Frank's Red Hot, Lysol, and other Reckitt Benckiser brand properties. Managed content population and weekly deployments through our CMS.