TOM LAMETTA
Verona,NJ
Summary
Results-driven sales professional with extensive experience in managing regional accounts and executing retail strategies. Demonstrated ability to drive sales and distribution growth across multiple brands while maintaining positive TPM balance amid competitive market challenges.
Overview
20
20
years of professional experience
Work History
Sales Representative II
Conagra Foods
10.2021 - Current
- Managed introduction of new products, including preparation of sales presentations and contracts.
- Represented assigned products in northeast retail stores to enhance sales effectiveness.
- Achieved financial and volume targets consistently at customer and regional levels.
- Communicated brand pricing, promotional strategies, and regional initiatives across teams.
- Manage $1MM regional portfolio across 4 brands driving sales and distribution growth.
- Established relationships with UNFI category merchandisers for annual planning and expanded distribution.
- Collaborated with customers to identify product needs and preferences effectively.
- Negotiated pricing contracts with customers to optimize profit margins.
District Sales Manager
ADP
04.2021 - 09.2021
- Achieved sales targets through strategic cold outreach and effective pipeline development.
- Cultivated relationships with key decision-makers, driving territory expansion.
- Developed sales strategies to enhance client engagement and retention efforts.
- Analyzed market trends to identify opportunities for business growth.
Retail Execution Manager
Kraft Heinz
08.2017 - 07.2020
- Served as liaison between Kraft Heinz and major banners to drive sales via promotional strategies.
- Cultivated customer relationships and brokered partnerships with Acosta and Crossmark.
- Executed shelving strategies that exceeded revenue targets for Giant Eagle, Market Basket, and Weis.
- Ensured effective execution of customer agreements and enabler programs.
- Maintained communication with agency counterparts to align retail efforts.
- Collaborated with sales team to maximize growth opportunities in existing business and new innovations.
District Sales Manager
Coca-Cola Refreshments
07.2014 - 08.2016
- Oversaw territory P&L while leading 8 sales representatives to meet objectives.
- Executed pricing promotions and sales strategies, driving significant volume growth.
- Developed strategic sales plans across multiple regions to enhance market reach.
- Led sales team to optimize client engagement and improve service delivery.
- Conducted market analysis to uncover new business opportunities and emerging trends.
Sales Manager
Nordstrom
06.2006 - 07.2014
- Generated $5M+ in annual revenue; led hiring and training of sales team
- Developed sales strategies to enhance product visibility and engagement.
- Trained and mentored staff to improve sales techniques and performance.
- Led team in delivering exceptional customer service experiences.
- Oversaw merchandising, inventory management, and execution of in-store promotions
Education
Bachelor of Science - Business Management
New Jersey City University
Jersey City, NJSkills
- Field sales and account management
- Sales forecasting and analytics
- Market analysis and research
- Consumer insights and data visualization
- Nielsen, IRI, and Tableau
- Trade promotion management
- Distribution growth strategies
- Customer development
Timeline
Sales Representative II
Conagra Foods
10.2021 - Current
District Sales Manager
ADP
04.2021 - 09.2021
Retail Execution Manager
Kraft Heinz
08.2017 - 07.2020
District Sales Manager
Coca-Cola Refreshments
07.2014 - 08.2016
Sales Manager
Nordstrom
06.2006 - 07.2014
Bachelor of Science - Business Management
New Jersey City University