Tom Prior
Summary
Results-driven expert in public relations, talent strategy, and social-driven marketing, with a holistic approach to brand development. Combining a deep network of industry creatives and a broad range of experience, I offer a 360-degree perspective on crafting and elevating brand narratives that deliver lasting impact.
Overview
13
13
years of professional experience
Work History
VIP Relations & Editorial Lead
Axel Arigato
London
11.2019 - 04.2025
- Spearheaded the global talent strategy, overseeing partnerships, celebrity dressing, and strategic product seeding to elevate brand visibility and cultural relevance
- Directed and aligned the efforts of PR agencies across key international markets including London, New York, Los Angeles, Berlin, and Paris
- Directed casting for global campaigns and video content, developing a layered pool of talent to maximize budgets and impact
- Secured and negotiated dressing placements on A-List celebrities through to emerging artists, reinforcing brand presence within top-tier media and cultural moments
Contributing Writer
PAPER, British Vogue, i-D, Dazed
London & New York
02.2013 - 01.2020
- Covering fashion news, celebrity and industry interviews, and fashion show reviews for various titles on a freelance basis
Production Coordinator
Lalaland Artists
London
03.2019 - 11.2019
- Coordinated end-to-end production logistics for international fashion and editorial shoots, managing timelines, budgets, and on-the-ground execution
- Booked high-caliber cast and crew including photographers, stylists, set designers, and talent across global locations to support complex creative briefs
PR & Marketing Lead
Alexa Chung
London
08.2017 - 11.2018
- Drove the brand’s global PR strategy, shaping its public narrative and securing high-impact press opportunities for founder Alexa Chung
- Oversaw all social media content and copy, ensuring a distinct and consistent editorial voice across platforms that resonated with a global audience
- Led strategic collaboration with top-tier PR agencies in London and New York, amplifying brand presence through earned media, storytelling, and cultural relevance
Casting Associate
Sarah Murray Casting
London
08.2012 - 09.2014
- Managed casting for London Fashion Week shows, including talent booking, scheduling, and rate negotiations for leading designers such as Simone Rocha, Maison Margiela, and Paul Smith
Education
High School Diploma -
Riddlesdown College
London07-2013
Skills
- Brand & Talent Strategy
- Account Management
- Partnerships & Collaborations
- Casting Director
- Press Coverage
- Production Management
References
References available upon request.
Timeline
VIP Relations & Editorial Lead
Axel Arigato
11.2019 - 04.2025
Production Coordinator
Lalaland Artists
03.2019 - 11.2019
PR & Marketing Lead
Alexa Chung
08.2017 - 11.2018
Contributing Writer
PAPER, British Vogue, i-D, Dazed
02.2013 - 01.2020
Casting Associate
Sarah Murray Casting
08.2012 - 09.2014
High School Diploma -
Riddlesdown College