Tommy Gonzalez
Portales
Summary
Dynamic cannabis professional with a proven track record at Strawberry Fields, consistently ranking in the top 3 for sales. Expert in product knowledge and compliance, I developed a VIP loyalty program that boosted repeat customers by 42%. Adept at training and customer service, I excel in creating tailored recommendations that enhance client satisfaction.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Budtender / Keyholder
Strawberry Fields
Denver
01.2022 - Current
- Consistently ranked Top 3 in sales out of 20+ budtenders, averaging $18K–$22K/month in personal sales.
- Mastered Metrc seed-to-sale tracking, conducting daily inventory audits with 100% compliance.
- Trained 12 new hires on POS (Flowhub), product knowledge, and de-escalation tactics.
- Curated strain-specific recommendations based on medical conditions, leading to 4.9/5 customer satisfaction scores.
- Led 'Terpene Tuesday' educational pop-ups, increasing mid-week foot traffic by 28%.
Senior Budtender
OSO Cannabis Company
Portales
06.2021 - 12.2021
- Managed high-value inventory, reducing shrinkage to <0.3% through meticulous cycle counts.
- Developed VIP loyalty program, growing repeat customer rate by 42% in 6 months.
- Specialized in extracts & edibles, conducting daily demos for Rove, Olio, and Wana products.
- Handled cash reconciliation and safe drops with zero discrepancies over 6 months.
Customer Service Specialist (Cannabis-Adjacent)
Teleperformance
Amarillo
03.2019 - 05.2021
- Supported cannabis tech platform clients (confidential), troubleshooting CRM issues for dispensary owners.
- Handled 150+ daily interactions with empathy, maintaining 98% CSAT during peak COVID demand.
- Cross-trained on HIPAA & PCI compliance, translating directly to dispensary privacy protocols.
Education
Associate Degree in Nursing (ADN) -
Joyce University
Draper, UT12.2026
High School Diploma -
Santa Ana
El Salvador12.2018
Skills
- Product Knowledge
- Strains & Terpenes
- POS Systems
- Compliance
- Sales Techniques
- Inventory
Websites
Personal Information
Date of Birth: 11/07/97
Certification
- Colorado MED Badge, Active
- Cannabis Training University – Budtender Certification, 2021
- Responsible Vendor Training, Renewed 2025
- First Aid / CPR, American Red Cross
Why Hire
- Future RN = trusted medical cannabis advisor for patients with chronic pain, anxiety, epilepsy, etc.
- Denver-based with deep roots in the local cannabis scene
- Zero compliance violations in 3+ years
- Flexible availability (open/close, weekends, 4/20 crunch)
- References available from Strawberry Fields GM & OSO owner
Cannabis Industry Skills
- Product Knowledge: Flower, pre-rolls, concentrates, edibles, topicals, tinctures, RSO
- Strains & Terpenes: Sativa/Indica/Hybrid profiles, limonene, myrcene, linalool effects
- POS Systems: Flowhub, Dutchie, Treez, Leaflogix
- Compliance: METRC, MED Badge, BioTrack, ID verification, 4473 forms
- Sales Techniques: Upselling, bundling, consult-based selling
- Inventory: Seed-to-sale, waste logs, vault security
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Budtender / Keyholder
Strawberry Fields
01.2022 - Current
Senior Budtender
OSO Cannabis Company
06.2021 - 12.2021
Customer Service Specialist (Cannabis-Adjacent)
Teleperformance
03.2019 - 05.2021
Associate Degree in Nursing (ADN) -
Joyce University
High School Diploma -
Santa Ana