Tonda Sellers

• Managed administrative logistics of events planning, event booking, and event promotions
• Developed creative themes for events and created related activities to engage attendees
• Created detailed timelines and budgets for events to meet all deadlines
• Researched and identified new vendors and suppliers to obtain competitive pricing
• Developed and distributed event surveys to gather feedback and assess event success

Developed and implemented new strategies and policies to establish long-term business objectives and provide strong sustainability through building working community of thought leaders of 1,500 participants, and conferences that 400 attended.

• Cultivated strong relationships with speakers, sponsors, and exhibitors to foster collaboration with over 100 at each event.
• Facilitated communication between departmental teams and stakeholders to build brand awareness with refresh.
• Initiated strategy to drive company growth and increase market share and profitability by working with market researchers to commission research in company name and partner with larger trade show events to grow our audience by double.

• Supported sales teams with prospective speakers and sponsors as experts in their field by building awareness through brand recognition
• Maintained accurate and current space blocked in group function log and observed vendor R&D that provided 3 bids for every vendor to obtain best choice.
• Obtained conference rooming lists, monitored cut-off dates obtained rooming lists by due date, and worked with audio visual and food and beverage teams to execute excellent event.
• Managed administrative logistics of events planning, event booking, and event promotions, and used problem-solving skills to make sure all events looked as smooth as possible for attendees, speakers and sponsors.
• Trained and supervised event staff to complete tasks on time
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services

• Planned and organized seminars, meetings, and retreats
• Managed event logistics and operations
• Conferred with event staff at event site to coordinate details
• Supervised volunteers and co-workers
• Collaborated with other departments to develop integrated branding and public relations strategies