Summary
Overview
Work History
Education
Skills
Timeline
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Toni M. Estrellado

West Chester,OH

Summary

Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

30
30
years of professional experience

Work History

Retail Sales Manager

Ulta Beauty
Bridgewater Falls, Ohio
10.2021 - 09.2022
  • Coached sales associates in product specifications, sales incentives and selling techniques.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
  • Coached employees to increase statistics in Loyalty and Credit
  • Partnered with GM to develop ongoing incentives to build excitement for credit and loyalty to increase momentum to drive desired results.
  • Partnered with GM to streamline hiring and training for new hires
  • Planning Events to drive Mass Business
  • Partnered with Services Manager for Key Positions in Salon and Benefit

Student Success Team Lead

Nurtur Aveda Institutes
Loveland, OH
02.2021 - 10.2021
  • Direct and provide guidance for all 5 schools under Aveda Institutes umbrella in Student Success department
  • Provide support in developing action plans to address areas requiring improvement within departments and ensure compliance and company standards
  • Provide supportive and effective direction and leadership to all team members in Student Success departments across all 5 schools.
  • Participate and prepare all 5 locations for audits, including reaccreditation and financial, by reviewing files, attending meetings and auditing reports.

Institute Director

Aveda Fredric's Institute
West Chester, United States
04.2020 - 02.2021
  • Oversaw day-to day operations of the Institute, ensure a well-trained, empowered and motivated team, mentored and coached Institute team members regarding overall performance to assure the Institute achieves major educational goals and financial objectives.
  • Uphold the Nurtur Core Values and Aveda Success Factors
  • Supervise day-to-day operations of education, student resources, admissions, financial aid and guest care by prioritizing resources, facilitating alignment of the team, setting high expectations, inspiring commitment, encouraging mutual support, and enabling development opportunities
  • Facilitate and lead regularly scheduled meetings, huddles and one-on-ones with team members and attend leadership meetings as needed and required
  • Implement and model exceptional customer service by ensuring unparalleled experiences
  • Promote guest and student-focused environment
  • Work closely with the Human Resources Manager to facilitate effective recruiting, onboarding, conducting interviews, training new hires, coaching team members, and following disciplinary and termination procedures
  • Conduct team member annual reviews

Professional Development Manager

Aveda Fredric's Institute
West Chester, OH
08.2016 - 04.2019
  • Oversaw learning needs of Cosmetology and Esthetics students studying Cosmetology and Esthetics subjects. Insured that rules and guidelines of NACCAS were being followed and upheld.
  • Administered SAP's to insure that students were meeting minimum academic guidelines. If they were not meeting minimum standards offered guidance to get them to passing and in extreme cases come up with a more strategic plan to get them to passing.
  • Offered guidance and advice to help cultivate self-esteem and developed personalized strategies to assist students in completing the program.
  • Worked with Ohio State Board and NACCAS Accrediting Agency to insure compliance standards are being met and that Institute catalog is being followed
  • Held meetings with students and parents when necessary
  • Managed approximately 250 student throughout the year
  • Assisted in facilitating Graduation Ceremonies for both programs

Guest Care/ Guest Care Assistant Director/ Guest Care D

Aveda Fredric's Institute
West Chester, OH
07.2013 - 08.2016
  • Responsible for establishing rapport with Guests, welcoming in a timely manner.
  • Insure Guests are getting to appointments in a timely manner and enjoying their experience.
  • Insuring all operational guidelines are met
  • Partner with Aveda SDP to educate and execute new Product launch, plan and execute events in accordance with product launch
  • Responsible for scheduling to traffic needs and work flow Work with owner to insure all service needs and sales needs are being met
  • Partner with Campus Director to discuss hiring needs, topics for discussion at monthly meetings
  • Work with Students to make sure their daily needs and schedule changes are handling accordingly with solid resolution.
  • Trained and mentored new employees on industry practices and business operations.
  • Tracked key business metrics and made recommendations for proactive adjustments to policies and procedures.

Customer Service/Ballard Designs Product Specialist

Cornerstone Brands
West Chester, United States
05.2012 - 07.2013
  • Responsible for providing superior customer service to customers with one call resolution if possible.
  • Took over Ballard Parts in November, responsible for pulling and updating co-workers and customer’s alike with updated information of availability and options for resolution.
  • Partner with Supervisor to conduct monthly meetings with corporate to discuss parts and product issues.
  • Communicate effectively with warehouses to resolve issues Partner with Supervisor and Director to help define and develop guidelines for Parts department both in the Product Specialist Department and the warehouse.
  • Used consultative techniques to understand customer needs and make strategic referrals to business partners.

Sales Agent

LIBERTY NATIONAL LIFE INSURANCE
Loveland, OH
04.2011 - 09.2011
  • Held Major Lines License that includes Health, Accident and Life.
  • Performed cold-calling and follow-ups with leads to secure new revenue
  • Time management skills used daily to plan day to day travel and map out businesses.
  • Proficient at building relationships and presenting self in professional and friendly manner to all types of business.
  • Provided superior service to customers by quickly and courteously responding to requests, inquiries, suggestions and concerns

Store Director

SEPHORA
Lexington, KY
09.2009 - 02.2011
  • Responsible for driving sales and monitoring sales concentration of business trends.
  • In October of 2009 one of 4 stores out of 250+ to win company - wide contest which was achieved by beating previous years' sales by highest percentage over goal.
  • While overseeing sales exceeded December 2009 by over 10%.
  • During Fiscal Year 2010 made or exceeded sales goal 10 out of 12 months, and 2010 was highest volume year since location's opening.
  • Partnered with brand representatives to schedule and oversee training as well as holding conversations with top 10 brand reps insuring their training and sales goals are being met, if not worked together to come up with plan of action to set them up for success.
  • Actively recruited and interviewed potential candidates for all positions, and maintained bench candidates.
  • Had 2nd lowest turn in district coming in at .14%, company goal was 34% or lower.
  • Scheduled to appropriate payroll dollars and achieved payroll goals all 4 quarters of 2010.
  • Conducted regular performance evaluations for staff members, identifying areas for growth and development.
  • Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed.

Skin lead/Specialist

SEPHORA
Lexington, KY
06.2008 - 09.2009
  • Responsible for driving skincare business and maintaining concentration of business at 30%.
  • In doing so organized and executed most successful store event in February 2009 since opening with largest number of booking and lowest concentration of cancellations.
  • Divided separate brands into various owners and performing monthly report cards to insure visual guidelines are being maintained, product knowledge and training is current and thorough, finally check for knowledge concerning inventory levels and top sellers.

Assistant Manager

CHICO’s
Lexington, KY
01.2005 - 01.2008
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
  • Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
  • Developed strong clientele contacts and relationships, booked sales appointments on a regular basis.
  • Became first employee to become part of the Comma Club, earning a thousand or more dollars commission in one month.

Store Manager

Ann Taylor
Lexington, KY
01.2003 - 01.2005
  • Responsible for meeting and exceeding sales goals.
  • Recruited and developed talented individuals to share and assist in these goals.
  • Strategically scheduled sales team to maximize sales productivity and non sales productive hours.
  • Responsible for maintaining payroll control.
  • Oversaw visual execution of the sales floor and inventory control.

Sr. Assistant Manager

Ann Taylor
Cincinnati, OH
01.2002 - 01.2003
  • Assisted store manager in all aspects, responsible for running store in her absence.
  • Recruited and performed initial interview with potential candidates.
  • Held training seminars for new associates.
  • Sent to various store locations to troubleshoot and assist their management team in day to day routine.
  • Area of expertise was reorganization of back room area in order to streamline flow and maximize the use of time and dollars.
  • Asked by the Regional Manager to assist in training of a new management team in Indianapolis.
  • Assisted in planning and executing inventory.

Assistant Manager

Ann Taylor
Cincinnati, OH
01.2001 - 01.2002
  • Responsible for maintaining store operations, conducted monthly Operational Assessments of store operations, i.e...Loss Prevention, Payroll Compliance, Office and Sales Floor Safety Standards and Paperwork.
  • Provide excellent client service, locate unavailable items and follow up on online orders.
  • Helped execute and plan inventory.

Sales Representative

Delta Air Lines
Cincinnati, OH
01.1997 - 01.2001
  • Booked and sold space for international and domestic travel.
  • Answered questions and concerns, responsible for being familiar with policies and procedures concerning said travel.
  • Provided information concerning partnered members.
  • Applied and chosen to work for one of the few positions in International Special Member Services.

Assistant Manager

Gap Kids
Cincinnati, OH
01.1995 - 01.1997

Assistant Manager

Talbot's Kids
Cincinnati, OH
01.1996 - 01.1996

Assistant Manager

Charter Club
Cincinnati, OH
01.1993 - 01.1996

Education

B.A - Psychology, Marketing and Communications

University of Dayton
Dayton, OH
05.1993

Skills

  • Detail-Oriented
  • Educational Material Organization
  • Training Needs Analysis
  • Verbal and Written Communication
  • Customer Service
  • Staff Development
  • Staff Leadership

Timeline

Retail Sales Manager

Ulta Beauty
10.2021 - 09.2022

Student Success Team Lead

Nurtur Aveda Institutes
02.2021 - 10.2021

Institute Director

Aveda Fredric's Institute
04.2020 - 02.2021

Professional Development Manager

Aveda Fredric's Institute
08.2016 - 04.2019

Guest Care/ Guest Care Assistant Director/ Guest Care D

Aveda Fredric's Institute
07.2013 - 08.2016

Customer Service/Ballard Designs Product Specialist

Cornerstone Brands
05.2012 - 07.2013

Sales Agent

LIBERTY NATIONAL LIFE INSURANCE
04.2011 - 09.2011

Store Director

SEPHORA
09.2009 - 02.2011

Skin lead/Specialist

SEPHORA
06.2008 - 09.2009

Assistant Manager

CHICO’s
01.2005 - 01.2008

Store Manager

Ann Taylor
01.2003 - 01.2005

Sr. Assistant Manager

Ann Taylor
01.2002 - 01.2003

Assistant Manager

Ann Taylor
01.2001 - 01.2002

Sales Representative

Delta Air Lines
01.1997 - 01.2001

Assistant Manager

Talbot's Kids
01.1996 - 01.1996

Assistant Manager

Gap Kids
01.1995 - 01.1997

Assistant Manager

Charter Club
01.1993 - 01.1996

B.A - Psychology, Marketing and Communications

University of Dayton

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Toni M. Estrellado