Tony Platt
Creative Director/Consultant
Chicago,United States
Summary
Over the years Tony has held Creative Director positions at top creative-driven agencies in the US & Europe. If you have ever laughed at the GEICO gecko, signed on for an American Express Platinum Card, jump-started your baby’s immune system with Gerber Comfort Proteins, longed for a Volkswagen Beetle, or made a donation to World Wildlife – then you’ve likely had a glimpse at his work.
Overview
22
22
years of professional experience
Work History
Partner
Small Giant Inc
Los Angeles, CA
06.2016 - Current
- Created organization's mission and vision statements.
- Oversaw all Creative & Strategy assignments for 12 clients. Lead copywriter on majority of assignments.
- Led new business initiatives.
- Oversaw Content development for all clients
Chief Creative Officer
MXM
Los Angeles, New York, Des Moines
05.2006 - 03.2016
- Built and led staff of 140+ Creatives for clients such as Nestle, Volkswagen, Gerber, Allergan, Lowe's, Chrysler, ACLU to name a few.
- Led Content Development for all clients
- Worked across all major media channels
- Strategized and led creative brainstorms involving executives, business leaders and marketing leads.
Executive Creative Director
Grey Direct West
Los Angeles, San Francisco, CA
02.2002 - 05.2006
- Oversaw creative for Microsoft, Bank of America, Sprint, AAA, CareCredit and others for top-ranked West Coast agency.
- Oversaw full teams of writers, artists, designers and project managers.
- Increased Creative Department profitability by 220% in 2 years
Executive Creative Director
Arnold Worldwide
Boston, MA
04.2000 - 02.2002
- Created One Show/CLIO award-winning VW “Drivers Wanted” campaign, ran diverse clients such as Merck, Novartis, Volkswagen, Sprint, Snyder Communications (pharmaceutical sales) & others.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Education
Bachelor of Arts - English
Northwestern University
Evanston, ILSkills
- Strong written & verbal communications skills
- Deep experience in Digital & traditional channels, Social, Video, Email and Direct Response
- Excellent Presenter
- Conceptual thinker
- Team builder
Timeline
Partner
Small Giant Inc
06.2016 - Current
Chief Creative Officer
MXM
05.2006 - 03.2016
Executive Creative Director
Grey Direct West
02.2002 - 05.2006
Executive Creative Director
Arnold Worldwide
04.2000 - 02.2002
Bachelor of Arts - English
Northwestern University
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