Anthony "Tony" Webb
Sacramento,CA
Summary
Dynamic operations, training, sales, and business development leader with 30+ years of experience driving growth in the industry. Expertise includes: relationship building, training, development, P&L management, culinary operations, R & D, customer service, contract negotiations, and multi-site operations management. Dedicated to building sales, and motivating high performing teams that consistently exceed company expectations in performance and profits by putting people first and foremost and leading by example. Experienced sales and restaurant executive with outstanding operational management skills and proven track record in the following broad-based competencies: Team Member Development Restaurant Openings Menu Engineering Management Development & Training Case Count Building Organization & Re-engineering Processes System Implementations Sales Building & Budgeting Photo and Video Development Purchasing Strategic Business Planning
Overview
20
20
years of professional experience
1
1
Certification
Work History
Vice President of Sales
Portillo Sales and Marketing
01.2023 - Current
- Developed and executed strategic sales initiatives to drive revenue growth across multiple segments.
- Led cross-functional teams to enhance collaboration and streamline sales processes.
- Created bundled and cook out training to enhance productivity and multi-item sales per customer visit
- Established key performance indicators through CRM to measure team effectiveness and drive accountability. Increased input 230%
- Created and directed training programs for sales staff, enhancing skills and improving overall team performance.
- Cultivated strong relationships with key clients, resulting in increased customer loyalty and retention rates.
- Implemented CRM tools to optimize lead management and improve forecasting accuracy.
- Increased sales revenue by developing and implementing innovative sales strategies.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Spearheaded expansion into new territories, establishing a strong presence in untapped markets.
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
Regional Chain Specialist/Client Manager
AFFINITY GROUP WEST
11.2017 - 01.2023
- Affinity Group is a nationwide food broker, representing over 120 manufactures and 4.2 billion in annual sales. Reporting directly to the Northern California President and currently managing multi-unit restaurants and a business development team of seven. Heavy focus on training and developing a sales force of 10 to close sales and grow additional revenue for our division.
- Finished 2021 with a $12.5 million increase in sales, in addition to $18.2 million increase from 2020. Target to finish 2022 at $5 million in personal sales from a starting balance of 3 million in the first year.
- Developed customized private label opportunities with nationwide concepts such as, Black Bear Diner, Round Table Pizza, Pizza Twist, Beach Hut Deli, and Jimboy's Tacos.
- Integral part of Affinity Northern California 2021, 11.4% sales increase over sales prior to Covid.
- Developed and trained local states on sales platforms in process of performing nationwide.
- Received sales awards from multiple manufacturers including: Smithfield, Bunge, King & Prince (4 straight years Broker of the Year), Kerry Foods and Kronos.
- Represented Kerry Foods as Client Manager for the Western division (13 states), at a performance rate of 16% sales increase 2020, and 32% increase 2021.
District Sales Manager
PERFORMANCE FOOD GROUP
11.2015 - 11.2017
- With the team at Performance, answering to the Vice President of Sales, handling a 9 person sales team with a territory footprint of Reno/Tahoe to the Oregon border and as far south as Fresno. Responsibilities also included: training of new sales associates, conduct monthly sales meetings and yearly budgets for the entire sales force, as well as point person for several branded lines.
- 2017 Circle of Excellence Award given to myself as a director, and the 3 additional national awards given to members of my team.
- 2016 district sales growth of 18% over prior year, with OPCO on the decline at down 1%.
Director of Culinary Operations and Development
TAHOE JOE’S FAMOUS STEAKHOUSE
08.2005 - 08.2015
- Working with a fairly new established corporation, my past experience in both larger corporations and privately owned companies allow me the freedom and knowledge to support and improve all facets of our restaurants. Below is an abbreviated list of some of the accomplishments during my tenure with Tahoe Joe’s;
- Developed training manuals, creating training procedures and testing for all team members
- Organized and executed training for restaurant openings
- Created and rolled out a “Certified Trainer” program
- Coordinated several openings with trainers and systems
- Enhanced menus for all meal periods
- Created new recipe and plate presentation standards
- Successfully created Limited Time Offers that surpassed all prior LTO’s
- Secured purchasing contracts to maintain improving costs during trying economic times
- Enhanced menu engineering to save over $800,000 in the past 12 months.
- Introduction and training of kitchen digital display systems to all locations
Education
Business Management
Yuba College
Marysville, California, CASkills
- Proficient in Microsoft Office and POS systems
- Sales pipeline management
- Sales presentations
- Product positioning
- CRM management
- Sales team leadership
- Sales planning
- Client development
- Market penetration strategies
Accomplishments
- Achieved a 10,000% increase in yearly sales in Northern California market in under two years.
Certification
King & Prince Broker of the Year (4 Wins), Circle of Excellence Award (Performance Food Service), Joe’s Hero Award (Tahoe Joe’s), Manager & Director of the Year (Lyon’s of California), Servsafe Trainer Certification, Award Winning Recipe (Darden Restaurants), Certified District Trainer (Red Robin), Numerous Sales, Profit, and Increase Records
Timeline
Vice President of Sales
Portillo Sales and Marketing
01.2023 - Current
Regional Chain Specialist/Client Manager
AFFINITY GROUP WEST
11.2017 - 01.2023
District Sales Manager
PERFORMANCE FOOD GROUP
11.2015 - 11.2017
Director of Culinary Operations and Development
TAHOE JOE’S FAMOUS STEAKHOUSE
08.2005 - 08.2015
Business Management
Yuba College
Community Involvement
For the past decade, read to under privileged schools as the Cat in the Hat for Dr Seuss's Birthday.
Create free Halloween and Christmas displays for families during the holiday season.
Support Sacramento feed the hungry with donations each month.
Volunteer at Mustard Seed throughout the year with special events and feeding for children.