Tony Federico

As the owner of Dark Horse Tattoo, Coffee and Barber Co., I am responsible for overseeing all aspects of the business, including the creation of a unique and welcoming environment that blends tattoo, artistry, specialty coffee, and barbering with a vibrant community atmosphere. I have placed great importance on building the right team and nurturing an incredible culture that fuels both creativity and excellence. This foundation allows us to not only offer top-tier services but also host a variety of exciting events that engage our community and attract high-profile clients.

• Team Building and Leadership
• Creating and Nurturing a Positive Culture
• Event Planning and Community Engagement
• Business Operations and Strategy
• Client Experience
• Creative Direction
• Marketing and Branding
• Financial Oversight

As President of Sharp Consulting Group, I led a consulting firm dedicated to helping large automotive dealer groups improve performance, enhance employee satisfaction, and increase client retention. The core tenet of our approach was transparency - both in our client relationships and in the way we trained their staff to engage with their own clients. Six years after starting Sharp, I negotiated and executed the sale of the company for 19x the original investment.

Key Responsibilities:

• Performance Improvement and Strategy Development
• Client Retention Strategies
• Wealth Management Consulting
• Hiring and Training Employees
• Tailored Training Programs for Clients
• Monthly and Quarterly Assessments/Presentations

• Secured 7 new accounts, with 13 total rooftops, whereas the company-wide average was 1.3 per year during that time
• Accounts achieved an average increase of $348 per unit, or a 31% improvement.
• Evaluated the financial and insurance (F&I) performance of dealership clients, identifying key areas for improvement and growth.
• Developed customized improvement plans for clients, focusing on maximizing revenue opportunities, enhancing F&I processes, and improving overall profitability.
• Worked closely with dealership leadership teams to execute strategic initiatives, ensuring that the improvement plans were fully integrated into day-to-day operations.
• Trained dealership staff on best practices, product knowledge, and customer engagement techniques, empowering them to drive higher sales and better customer satisfaction.
• Spearheaded the creation and implementation of Illuminate, a national training program that introduced technology-based sales software into dealership sales processes, resulting in improved efficiency and sales performance.
• Monitored ongoing progress, providing continuous support and coaching to dealership staff and management to ensure sustainable growth and achievement of set targets.
• Built strong relationships with dealership partners, fostering collaboration and long-term success through tailored strategies and measurable results.
• Delivered detailed performance reports and actionable insights to senior management, tracking key performance indicators (KPIs) to evaluate the impact of development initiatives.

• Delivered a per unit improvement of $923 group-wide whereas the previous average was just $720 from the previous year before taking over, more than doubling production.
• Oversaw all aspects of the F&I department for a multi-location dealership group, managing day-to-day operations to ensure compliance, profitability, and customer satisfaction.
• Led the development and implementation of F&I strategies, including the selection and promotion of vehicle protection products, financing options, and extended warranties to maximize revenue and enhance customer experience.
• Trained, mentored, and managed a team of F&I managers, ensuring consistent application of best practices in sales, customer relations, and compliance with state and federal regulations.
• Analyzed financial performance and key metrics to identify areas of opportunity, developing action plans to improve profitability, efficiency, and customer satisfaction scores across all locations.
• Collaborated with sales, service, and management teams to integrate F&I processes seamlessly into the overall dealership operations, ensuring a smooth customer experience from initial inquiry to final sale.
• Negotiated and maintained relationships with lenders, insurance providers, and warranty companies to secure competitive financing and product offerings for customers.
• Streamlined F&I workflows and implemented technology solutions to reduce paperwork, improve processing time, and enhance overall departmental efficiency.
• Played a key role in achieving departmental sales targets, consistently driving growth in F&I income through product penetration, financing programs, and extended service agreements.
• Ensured strict adherence to all legal and regulatory requirements, overseeing the completion of all F&I documentation and maintaining an audit-ready environment.
• Regularly reported F&I performance metrics to senior management, providing actionable insights for continuous improvement and alignment with the dealership’s overall financial goals.