Summary
Overview
Work History
Education
Skills
Awards
Accomplishments
Affiliations
Languages
Certification
Work Availability
Work Preference
Software
Interests
Websites
Timeline
Hi, I’m

Tory Hernandez

Redondo Beach,CA
There may be people who have more talent than you, but there's no excuse for anyone to work harder than you do - and I believe that.
Derek Jeter
Tory Hernandez

Summary

Business driven operator with excellent employee development, customer service, and analytics skills coupled with more than 24 years of career experience. Proven performance in boosting operational efficiency and service levels to drive sustainable growth across sectors. Proactive leader with skills in policy, compliance, strategic planning, customer service and problem-solving. Excellent culture builder and developer of people.

Overview

20
years of professional experience

Work History

PGA TOUR Superstore

MULTI UNIT GENERAL MANAGER
04.2022 - Current

Job overview

Leadership and Management:

  • Direct store leaders and teams across multiple locations, improving team performance.
  • Establish and communicate performance goals, increasing store productivity.
  • Oversee recruitment and training, reducing staff turnover and enhancing team competency.

Operational Oversight:

  • Standardize operational procedures across stores, significantly improving compliance under California law.
  • Optimize inventory management, reducing overstock and increasing sales.
  • Manage budgets and expenses, boosting overall profitability.

Customer Experience:

  • Enhance customer service adherence to company's Six Core Values, boosting customer satisfaction scores.

Sales and Revenue Generation:

  • Develop strategies that meet sales plans and generate over $20M in sales.
  • Leverage sales data and market trends to drive expansion, adding four new store locations.

Vendor and Partner Relationships:

  • Foster strong vendor relationships, negotiating contracts to reduce costs.
  • Cultivate a culture of efficiency and transparency with vendors in merchandising, training, and product sales.

Compliance and Risk Management:

  • Ensure compliance with California laws and policies, maintaining a 100% passing rate in audits, including OSHA standards.
  • Implement risk management measures, reducing workplace incidents.

Strategic Planning and Expansion:

  • Collaborate on long-term strategies, contributing to a significant increase in market share.

Reporting and Communication:

  • Prepare performance reports that provide insights for strategic decisions and improve key performance indicators by 20%.
  • Maintain effective communication with senior management, addressing operational challenges and opportunities proactively.

Jersey Mike's

FRANCHISE OWNER
01.2015 - 03.2022

Job overview

  • Successfully launched and operated multiple high-volume Jersey Mike's franchises, consistently meeting or exceeding revenue targets.
  • Implemented strategic marketing initiatives and promotions to drive sales and increase brand awareness within local community.
  • Recruited, trained, and managed team of dedicated staff members, fostering positive work culture and ensuring exceptional service standards.
  • Maintained strict adherence to franchise standards, policies, and procedures to uphold brand integrity and ensure operational excellence.
  • Oversaw all aspects of day-to-day operations, including inventory management, scheduling, and financial reporting.

The Boras Corporation

DIRECTOR OF RECRUITING
01.2012 - 12.2014

Job overview

  • Spearheaded recruitment strategy, overseeing identification and acquisition of top-tier athletes across professional baseball
  • Established and maintained relationships with athletes, coaches, and key stakeholders to identify talent and negotiate favorable contracts on behalf of clients
  • Led a team of recruiters, providing mentorship, guidance, and support to optimize performance and achieve recruitment targets
  • Developed and implemented innovative recruitment initiatives to stay ahead of industry trends and maintain competitive edge in talent acquisition
  • Conducted extensive talent scouting and evaluation to identify promising athletes with high earning potential
  • Negotiated contracts and endorsement deals on behalf of clients, ensuring favorable terms and maximum value
  • Provided strategic guidance and career development advice to clients to maximize their potential and achieve long-term success.

Angels Baseball, LP

MANAGER OF BASEBALL OPERATIONS
02.2005 - 12.2011

Job overview

  • Assisted General Manager in all aspects of baseball operations, including player personnel decisions, scouting, and player development
  • Conducted player evaluations and contributed to roster decisions through advanced statistical analysis and scouting reports
  • Negotiated player contracts, trades, and acquisitions to strengthen team's roster and competitive position
  • Collaborated with coaching staff and front office personnel to develop and implement strategic plans to improve team performance and achieve organizational goals
  • Assisted in development and implementation of player development programs to maximize potential of prospects and minor league players.

Education

Arizona State University
Tempe, AZ

Bachelor of Arts from Walter Cronkite School of Broadcast Journalism
01.2001

Skills

  • Arbitration & Litigation
  • Coaching and Mentoring
  • Compliance (California) Law Expertise
  • Contract Negotiation
  • Financial & Budget Management
  • Golf Instruction/Club Fitting/Club Repair
  • Human Resources Management
  • KPI/Data/Performance Metrics Analysis
  • Logistics Management
  • Recruitment and Retention
  • Strategic Business Development & Planning
  • Territory Expansion

Awards

2023 PGA TOUR Superstore Core Value Winner for demonstrating "Putting People First."

Accomplishments

  • Pioneered and established the inaugural franchise locations for Jersey Mike's corporate in the Bay Area, transforming them into a lucrative, seven-figure revenue enterprise. Spearheaded end-to-end operations, from scouting prime locations and negotiating lease agreements to overseeing construction buildout, acquiring and allocating appliances, stang, and comprehensive financial, personnel, and asset management.
  • Innovated and introduced the inaugural Mock Arbitration Course for the Sports Law program at Arizona State University. Orchestrated eight live hearings on campus, utilizing real case studies of contemporary relevance. Offered aspiring law students in the sports industry an immersive experiential process to present their cases before a three-person panel of judges, enhancing their practical skills and preparing them for real-world legal scenarios.
  • Spearheaded successful fundraising efforts, securing seed investment for an online startup company. Pioneered a groundbreaking model in the Virtual Fantasy Sports realm, integrating advanced statistical algorithms into a fully automated engine. This innovative approach produced daily results of a comprehensive baseball simulation, positioning the company at the forefront of the industry.
  • Pioneered and established the first-ever open invitation baseball scout schools, catering to aspiring talent evaluators and scouts. Introduced a platform that had previously been exclusively invite-only by Major League Baseball, addressing a signicant gap in the market for students seeking education in talent evaluation. Successfully orchestrated multiple schools across various locations, resulting in over $225,000 in revenue generation over a two-year period.
  • Played a pivotal role as the lead in-house representative in securing a significant arbitration victory for the Angels Baseball club, resulting in savings of $4,000,000 for the organization. From inception to trial, conducted comprehensive research, analysis, and strategic planning. Provided expert recommendations, skillfully negotiated, and effectively litigated to achieve a favorable outcome for the team, successfully countering excessive financial demands from one of its star players.


Affiliations

  • Board Member for the PGA TOUR Superstore Diversity, Equity & Inclusion (DEI) Council
  • Los Verdes Mens Golf Club
  • Major League Baseball Players Association

Languages

Spanish
Elementary

Certification

Major League Baseball Certified Agent

Trackman

Foresight Sports

V1 Sports

PGA TOUR Club Builder

PGA TOUR Club Fitter

Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureHealthcare benefits

Software

Microsoft Office

Sales Force (OMS)

SAP

SPS

Interests

Baseball

Golf

Reading

Current Events

Timeline

MULTI UNIT GENERAL MANAGER

PGA TOUR Superstore
04.2022 - Current

FRANCHISE OWNER

Jersey Mike's
01.2015 - 03.2022

DIRECTOR OF RECRUITING

The Boras Corporation
01.2012 - 12.2014

MANAGER OF BASEBALL OPERATIONS

Angels Baseball, LP
02.2005 - 12.2011

Arizona State University

Bachelor of Arts from Walter Cronkite School of Broadcast Journalism
Tory Hernandez