TORRI IACOBACCI
Tampa
Summary
Dynamic marketing professional with experience at Coca-Cola Beverages Florida, excelling in event coordination and project management. Proven track record in developing impactful marketing initiatives and fostering customer relationships. Proficient in Adobe Creative Suite and skilled in budget management, driving successful activations and enhancing brand visibility.
Overview
5
5
years of professional experience
Work History
Commercial Marketing Specialist (FSOP)
Coca-Cola Beverages Florida
Tampa
10.2022 - Current
- Develop and execute local FSOP customer initiatives
- Relationship building and activation of local assets, on their own or tied to retail promotions
- Responsible for development, sourcing and execution of in-venue signage, including 20oz/Bottles to Go, Takeout/Delivery, menu boards, brand signage
- Manages activation and execution of marketing fund requests, including adherence to contractual funding agreements and other budget requirements (i.e. ordering of premiums, maintaining POS on internal store, working with internal print shop)
- Supports cross-functional team project requests (e.g. Customer Incentive Programs, Project Pin, Healthcare Heroes Program)
- Assist in the creation of toolkits, collateral material, print requests, social media graphics, and invoicing
- Assist in gathering of information, data, imagery, etc to support New Business pitches
- Create and maintain an archive of new business material and information
- Assist Sales and Franchise Development with relevant Marketing needs for FSOP Customer Marketing Agreement creation and renewal
- Assist in the planning, activation and execution of experiential events, including sampling tours, celebrations and local events (i.e. Holiday Caravan, Special Olympics, Jack in the Club, USF Bulls Market)
- Manage the promotion Agency and their involvement with the tour
- Inventory and maintain tools and equipment
- Coordinate the logistics of ordering and delivering samples to various event locations
- Maintain customer relationships via providing and creation of marketing tools for their business
- Field experience of visiting accounts, POS placement, and activations
- Assist in the execution of special projects (i.e. Coke Country, St. Pete,) designed for incidence driving
- Provide commercial terms and marketing support for CPA customers
- Developed mixology recipe cards for FSOP customers to promote Coca-Cola product usage in on-premise bar programs
Field Marketing Internship
Angel’s Envy
Louisville
06.2021 - 08.2021
- Developed and delivered an extensive social media guide and presentation to the founder of the company
- Helped plan and execute events in the Louisville market including a national activation launch event
- Developed social media “reels” for the Louisville Whiskey Guardian’s Instagram page
- Gathered and collected data of the competitors in the market into a spreadsheet that would go into collecting analytics
- Shadowed in various positions of the business grasping knowledge of how the company works
- Developed relationships
Education
Bachelor of Science - Marketing
Florida State University
Tallahassee, FLSkills
- Microsoft Office (Word, PowerPoint, Excel)
- Adobe Illustrator
- Adobe Photoshop
- CONA Invoicing
- Event coordination
- Project management
- Budget management
- Customer relationship management
Timeline
Commercial Marketing Specialist (FSOP)
Coca-Cola Beverages Florida
10.2022 - Current
Field Marketing Internship
Angel’s Envy
06.2021 - 08.2021
Bachelor of Science - Marketing
Florida State University