Summary
Work History
Education
Skills
Professional Accomplishments
Timeline
Generic
Trace MacDougall

Trace MacDougall

Salisbury,MD

Summary

Results-driven Coach dedicated to building focused, high-achieving teams through goal-oriented training and mentorship. Skilled at recruiting reliable scholar-athletes for unified team culture and purpose-driven squad support. Proponent of detailed finance and resource management to maintain positive perception of program and expand competitive opportunities. Employs example-based instruction style to build trust as hands-on leader. Believes in open, constructive communication between staff and team to set clear goals and build vision of excellence.

Work History

Co-Founder & Chief Operating Officer

Edison Golf Company
Rockport, TX
09.2019 - Current
  • Developed all financial and operational systems to support multi-million dollar golf original equipment manufacturer (OEM)
  • Co-designed Edison Wedges

President & Principal Consultant

Lean Gray Matter
Salisbury, MD
04.2000 - 08.2019
  • Served golf industry (OEM / Retail / Green Grass / Instruction)
  • Specialties include: equipment design and manufacturing / budget creation & financial management / e-commerce & IT systems / Instruction curriculum generation / fitting systems / training / cost reduction & process improvement / fleet management / leadership training & professional development / succession planning

Product Manager & PGA/LPGA Tour Representative

STX, LLC
Baltimore, MD
06.1994 - 03.2000
  • Integrated Product and Process Development best practices, cutting engineering costs by 25%.
  • Supervised 30, including 8 inside & 22 outside sales personnel in the marketing & sales of all product lines, while setting up telemarketing program, developing special promotions, organizing & managing trade show participation, sourcing, creating advertising / PR campaigns, and handling new product evaluations and launches.
  • Negotiated several exclusive lines with 11 international distributors, which accounted for over 50% of gross sales volume.
  • Maximized product line margins via product pricing, cost optimization, product rationalization, long-term contracts, and raw material supplier agreements
  • Cultivated relationships on the PGA and LPGA Tours. Provided technical and fitting support to multiple tour professionals like Seve Ballesteros, Bob Estes, Peter Jacobsen, Mark Calcavecchia, Barb Mucha, Dottie Pepper, Laurie Merten, and Missy Bertiotti.

General Manager

Jay Perkins Golf Shop
Timonium, MD
12.1991 - 05.1994
  • Maximized operational excellence by mentoring personnel on management principles, industry practices, and company procedures.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Served as primary club fitting expert for various major golf brands.
  • Provided golf lessons.

Associate Program Manager

Martin Marietta Aero & Naval Systems
Middle River, MD
09.1984 - 11.1991
  • Responsible for overall governance of DOD Aircraft contract, working with the structure, processes and procedures to accomplish objectives, to include metrics of success and deliverables. Metrics included program product quality, on-time delivery, product costs, and inventory levels; inevitably driving the organization's cash flow and EBITDA.
  • Key customer interface responsible for coordination of technical issues, schedule, quality, pricing, and change management. Lead proposal process by determining pricing strategies and contract recommendations.
  • Annual program revenue scope $50M - $100M.

PGA Golf Professional & Assistant Golf Coach

MAPGA & CCBC (3 Locations)
Baltimore, MD
03.1981 - 08.1984
  • Responsible for all facets of the men's and women's golf programs. Duties included instruction, player development, practice implementation, tournament scheduling, travel logistics, recruiting & retention, academic oversight, strength training & conditioning, metrics generation & analysis, fundraising, and budget oversight.
  • Developed and maintained all recruiting documents and materials as deemed necessary and appropriate with adherence to the rules, regulations, bylaws, and interpretations of the NJCAA.
  • Supported Athletic Communications and Marketing departments in publicizing and marketing golf programs.
  • Partnered with team equipment manager to place yearly orders and organize equipment for team travel; collaborated with equipment manager for distribution of shoes and clothing.
  • Interacted with Admissions to ensure effective visits by prospective student athletes.
  • Coordinated and managed more than 20 annual corporate events, thereby generating additional revenues in excess of $250,000.
  • Expanded women's and junior golf clinic programs, increasing participation by 20%.
  • Taught over 350 private lessons to players of all levels.

Education

M.S.A. - Business Management

Central Michigan University
Mt. Pleasant, MI

Bachelor of Science - Liberal Arts And Sciences

Towson State University
Towson, MD
06.1986

Skills

  • USGA Rules of Golf Officiating
  • Certified Club Fitter for 6 major brands
  • Operations Management
  • Educational Support
  • Effective Leadership
  • Mentorship
  • Coaching & Clinics
  • Golf Instruction
  • Proficient in computer applications including POS, inventory control, accounting, handicaps, tournament programs, and MS Office

Professional Accomplishments

As a Player:

  • Qualified for PGA National Club Professional Championship (1983 – 1984)
  • Top 10 finish in MAPGA Section Championship (1984)

As a Coach:

  • Coached 3 Teams to Tournament victories
  • Coached 2 All-American Scholars and 4 All-Region NJCAA selections

Timeline

Co-Founder & Chief Operating Officer

Edison Golf Company
09.2019 - Current

President & Principal Consultant

Lean Gray Matter
04.2000 - 08.2019

Product Manager & PGA/LPGA Tour Representative

STX, LLC
06.1994 - 03.2000

General Manager

Jay Perkins Golf Shop
12.1991 - 05.1994

Associate Program Manager

Martin Marietta Aero & Naval Systems
09.1984 - 11.1991

PGA Golf Professional & Assistant Golf Coach

MAPGA & CCBC (3 Locations)
03.1981 - 08.1984

M.S.A. - Business Management

Central Michigan University

Bachelor of Science - Liberal Arts And Sciences

Towson State University

Similar Profiles

CREATE PROFILE
Trace MacDougall