Summary
Overview
Work History
Education
Skills
Timeline
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Tracey Ferreira

Somerset,MA

Summary

Dynamic and results-oriented professional with over 10 years of experience in health and wellness management. Demonstrated success in leading teams to exceed targets and deliver exceptional customer experiences. Skilled in developing and implementing strategies to drive sales growth and enhance customer satisfaction. Proven ability to recruit, train, and motivate high-performing teams to achieve operational excellence. Adept at fostering positive relationships with both customers and team members to drive business success. Seeking to leverage expertise in a leadership role focused on driving performance and delivering outstanding results.

Overview

11
11
years of professional experience

Work History

Studio Manager

Orangetheory Fitness
07.2017 - Current
  • Led opening of new studio, overseeing pre-sales, operations setup, and staff development
  • Managed daily operations, including scheduling, staff supervision, and customer service
  • Provided leadership by tracking key performance indicators such as memberships and retail sales
  • Oversaw hiring, onboarding, and training of studio staff
  • Expanded client base through proactive networking and industry engagement
  • Implemented social media strategies to enhance studio visibility and attract clients
  • Achieved 50% member retention through successful online campaign in 2020
  • Reduced attrition to under 3% through effective New Member Onboarding Campaign
  • Ranked in top 10% of company for Heart Monitor Sales to New Joins in 2019

General Manager

Boston Sports Clubs
01.2016 - 07.2017
  • Achieved 30% overage on membership and ancillary sales budget in 2016
  • Launched successful eight-week health initiative for Santander Bank employees
  • Provided budget advice and cost allocation guidance for 2016 and 2017
  • Implemented new amenities to boost revenue
  • Advised on new manager development
  • Collaborated with HR to promote health and wellness among employees
  • Specialized in member engagement and retention
  • Delivered monthly presentations to management and clients on various operational topics

Assistant General Manager

Boston Sports Clubs
02.2015 - 01.2016
  • Ranked 15th out of 150 clubs for member satisfaction in Q3 2015
  • Exceeded membership retention goals for Q2 and Q3 2015
  • Ensured monthly sales goals were exceeded by membership consultants
  • Managed daily operations and 30 employees, including recruitment planning
  • Acted as interim Fitness/Group Exercise Manager during recruitment phase
  • Executed member retention strategy and monitored member experience for peak efficiency

Fitness Manager

Boston Sports Clubs
07.2013 - 02.2015
  • Maintained #1 ranking for small group training sales at Town Sports International for six consecutive months
  • Achieved monthly personal training revenue goal of $30,000 on average
  • Increased personal training revenue by 30% within first three months in role
  • Oversaw teams of 15-20, ensuring accountability for sales and revenue targets
  • Promoted to Assistant General Manager in June 2014
  • Led recruitment, hiring, training, and development of new employees
  • Developed strong relationships with members, leading to increased referrals and positive word-of-mouth advertising.

Education

Bachelor of Science - Exercise Science

Bridgewater State University
Bridgewater, MA
05.2012

Skills

  • Leadership & Management
  • Sales & Revenue Generation
  • Customer Service Excellence
  • Training & Development
  • Strategic Planning & Execution
  • Retention & Engagement
  • Budget Management
  • Marketing & Promotion
  • Problem Solving & Decision Making

Timeline

Studio Manager

Orangetheory Fitness
07.2017 - Current

General Manager

Boston Sports Clubs
01.2016 - 07.2017

Assistant General Manager

Boston Sports Clubs
02.2015 - 01.2016

Fitness Manager

Boston Sports Clubs
07.2013 - 02.2015

Bachelor of Science - Exercise Science

Bridgewater State University

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Tracey Ferreira