TRACEY WILSON
Medical Sales Representative
Highland,MI
Summary
Consistently recognized for developing and implementing profitable sales and marketing programs. Successfully promotes new and existing products, gaining significant exposure and market share. My exceptional ability to hunt and cold call upon key decision-makers has led to the establishment of enduring interpersonal relationships with hospital and physician staff, including surgeons, operating room staff, purchasing agents, nurses, nursing directors, hospital administrators, office staff, outpatient surgical centers, and central processing directors. These relationships are built on a foundation of trust, honest communication, and proactive problem-solving, earning me the respect and confidence of my professional network.
Overview
16
16
years of professional experience
Work History
TERRITORY MANAGER
Richard Wolf Medical Instruments
Vernon Hills, USA
12.2017 - Current
- Company Overview: Richard Wolf GmbH is a global leader in minimally invasive surgery, dedicated to meeting the needs of surgeons, medical professionals, and patients with high-quality, precision endoscopic instruments
- Responsible for managing all sales activities and business development in Lower Michigan
- #3 Ranked Territory in the United States
- Promoted from Sales Representative to Territory Manager in 2019
- Directly manage a sales representative and service representative to drive sales targets and customer satisfaction
- Consistently achieve Directors Club status year after year
- Demonstrate consistent territory growth, even during challenging times like the Covid-19 pandemic
- Won multiple awards for exceptional sales performance and customer service
- Secured a trial at VA Ann Arbor with the Professor of Urology at the University of Michigan
- YoY growth in territory
- Richard Wolf GmbH is a global leader in minimally invasive surgery, dedicated to meeting the needs of surgeons, medical professionals, and patients with high-quality, precision endoscopic instruments
Territory Manager
Laborie Medical Technologies
Williston, USA
04.2014 - 01.2017
- Company Overview: Industry-leading manufacturer and supplier of pelvic health and gastrointestinal equipment and consumables
- Acquired Medical Measurement Systems in 2014
- Fully responsible for new business
- I built and strengthened relationships with key decision-makers and staff in all accounts
- Drove and delivered new business initiatives and results, including:
- Won contract for bladder scanners at MIU, the largest urological group in the U.S
- Won VA Indianapolis contract for bladder scanners
- Developed a relationship with St
- John by placing multiple video urodynamic systems, anorectal manometry systems, bladder scanners, and PMR systems
- Grew MI/IN territory by 30% FY2016
- Grew MI/IL territory by 20% FY2015
- Industry-leading manufacturer and supplier of pelvic health and gastrointestinal equipment and consumables
- Acquired Medical Measurement Systems in 2014
Territory Manager
Medical Measurement Systems
Dover, USA
01.2012 - 04.2014
- Company Overview: One of the world's leading companies in developing and distributing medical diagnostic systems for gastroenterology, urodynamics, and neurology
- Acquired by Laborie in 2014
- Managed key accounts
- Hospital client ranked #3 in Gastroenterology, GI Surgery, and Urology by US News Health
- Built and strengthened relationships with key decision-makers and staff on all accounts; developed new business in urology and Gastroenterology, pediatrics, and adult
- Developed new business in Indiana
- Closed $130K contract in top-ranked Pediatric Hospital
- Developed new business in the adult GI market in Cleveland, OH
- #1 ranked Sales Representative in 2013
- Won a trip to Holland
- Rescued and reacquired Cincinnati Children’s GI Department account
- One of the world's leading companies in developing and distributing medical diagnostic systems for gastroenterology, urodynamics, and neurology
- Acquired by Laborie in 2014
Clinical Educator
Olympus Gyrus ACMI
Southborough, USA
01.2009 - 12.2011
- Company Overview: Medical Device Manufacturer
- Endoscopes and Endosurgery
- Supported 20 Sales professionals in 8 states and Canada in opening new accounts and upgrading existing services
- Resolved customer challenges for SmartFlow, Solar Blue, and Dolphin Fluid Management Systems
- Ensured quality control, customer satisfaction, and improved customer service—supported product lines at conventions, including SUNA, ACOG, AUA, and Residency Skills Workshops
- Trained physicians, nurses, and technicians
- Organized presentations and meetings with the Chief of Staff, Hospital Directors, and Coordinators
- Team developed Urodynamics and Anorectal Manometry Protocol for Urology, Gynecology, and Urogynecologists
- Ranked #1 Territory in the company
- Trained staff and developed strong relationships with LUGPA groups in MI, OH, IN, IL, WI, GA, and KY
- Medical Device Manufacturer
- Endoscopes and Endosurgery
Education
Bachelor of Science - Applied Management
Grand Canyon University
Phoenix, AZ01.2025
Skills
- Collaborate with Key Opinion Leaders
- In-Service Presentations
- Client Relations
- Product Launch
- New Business Development
- Contract Negotiations
- Product Marketing
- Cold Calling
- Competitive Analysis
- Coaching & Mentoring
- Account Acquisition/Expansion
- Market Analysis
- Territory Development
- Technical Support
- Post-Sales Support
- Territory Management
Certification
- Medical Assistant, Ross Technical School, Waterford, MI
- SUNA Certification
- Gyrus-ACMI Clinical Education Certification
- Urodynamics, Fluid Management, Hysteroscopy, and Cystoscopy
- Richard Wolf Urology, GYN, and GS product lines
References
References are available upon request.
Accolades
- 2019, 2nd Runner-up Sales Representative of the Year
- 2019, Directors Club Award
- 2019, Balanced Sales Award
- 2020, Representative of the Year
- 2020, Balanced Sales Award
- 2020, Directors Club Award
- 2021, Directors Sales Excellence
- 2021, Excellence in Sales Perseverance Award
- 2021, Directors Club Award
- 2022, Directors Club Award
- 2023, 2nd Runner-up Sales Representative of the Year
- 2023, Directors Club Award
Professional Development
- HoLEP
- Endoscopy
- Hysteroscopy
- Esophageal Manometry
- Colonic Manometry
- Biofeedback
- Urodynamics
Quote
In the business world, the rearview mirror is always clearer than the windshield.
Warren Buffett
Timeline
TERRITORY MANAGER
Richard Wolf Medical Instruments
12.2017 - Current
Territory Manager
Laborie Medical Technologies
04.2014 - 01.2017
Territory Manager
Medical Measurement Systems
01.2012 - 04.2014
Clinical Educator
Olympus Gyrus ACMI
01.2009 - 12.2011
- Medical Assistant, Ross Technical School, Waterford, MI
- SUNA Certification
- Gyrus-ACMI Clinical Education Certification
- Urodynamics, Fluid Management, Hysteroscopy, and Cystoscopy
- Richard Wolf Urology, GYN, and GS product lines
Bachelor of Science - Applied Management
Grand Canyon University
Similar Profiles
TRACEY WILSONTRACEY WILSON
TERRITORY MANAGER at Richard Wolf Medical InstrumentsTERRITORY MANAGER at Richard Wolf Medical Instruments
Lindsey SchillerLindsey Schiller
Accountant at Marina Medical Instruments Inc.Accountant at Marina Medical Instruments Inc.
Lori An WentlingLori An Wentling
Production Planner at ECA Medical InstrumentsProduction Planner at ECA Medical Instruments