Tracey Lynn Conrad
New Kent,VA
Summary
Outgoing and detail-oriented wine and spirits sales representative with experience on both the supplier and distributor sides. Strong communication and relationship building skills with proven success in driving brand awareness and sales. Ability to handle multiple projects simultaneously with a high degree of accuracy. WSET Level 2 certifications in both wine and spirits with an eagerness to learn.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales Representative- On Premise, Casinos, Resorts
Cork Distributors
04.2023 - 06.2024
- Increased sales revenue by identifying and targeting high-potential accounts including casinos, bars and restaurants
- Increased repeat business with key accounts through regular communication, site visits and relationship building
- Organized and submitted monthly RFQs for MGM, Resorts World and Station Casinos
- Set up and managed shared excel sheet with MGM purchasing department to support daily bids and consistent pricing across properties
- Performed wine demos for Eataly at Park MGM to drive sales and educate consumers
- Worked evenings and weekends to meet with buyers and managers
- Led and supported supplier work withs to drive brand awareness and sales
Sales Representative
WineSociety
10.2018 - 04.2023
- Led launch of WineSociety in California
- Educated industry professionals on bottle-alternative wine packaging and trends
- Managed distributor relations including monthly meetings with corporate executives and presentations to sales team
- Participated in distributor work withs
- Opened new accounts and secured new placements
- Was key account manager for chain accounts including Whole Foods, Albertsons, Vons, Pavilions
- Performed weekly wine tastings and demos at Whole Foods, Albertsons, Vons, Pavilions
- Increased POS placements in grocery stores including shelf talkers, floor displays, cold box placements
- Built relationships with chain managers through weekly site visits and communication
- Set up and executed booths at wine festivals and trade shows
- Generated weekly and monthly sales reports for CA market and reported to CEO
- Worked directly with CEO and marketing department to analyze industry trends
- Participated in design meeting for packaging and marketing materials
Education
Bachelor of Science -
The Ohio State University
Columbus, OHSkills
- Outgoing personality with excellent communication and interpersonal skills
- Highly organized with strong attention to detail
- Thrives in a fast-paced environment
- Excels at multi-tasking
- Computer Proficiency and Microsoft Office
- Team-oriented
- Key account management
- Adaptability and flexibility
- Relationship building
- Tastings and demos
Certification
WSET Level 2 Award in Wines
WSET Level 2 Award in Spirits
Timeline
Sales Representative- On Premise, Casinos, Resorts
Cork Distributors
04.2023 - 06.2024
Sales Representative
WineSociety
10.2018 - 04.2023
Bachelor of Science -
The Ohio State University
WSET Level 2 Award in Wines
WSET Level 2 Award in Spirits
Similar Profiles
Andrea SwansonAndrea Swanson
Key Account Manager at Cork DistributorsKey Account Manager at Cork Distributors
Justin CopelandJustin Copeland
Kitchen Manager at Fork N CorkKitchen Manager at Fork N Cork
Lee HammonsLee Hammons
Liquor Store Clerk at Cork and BarrelLiquor Store Clerk at Cork and Barrel