Summary
Overview
Work History
Education
Previous Experience
Community Service
Personal Information
Timeline
Generic

Traci Cooley

Memphis,Tennessee

Summary

20+ years of diverse experience with retail pioneers (Dollar General, Target, Best Buy, Sam's Club, JC Penney) Expertise in planning, forecasting, budgeting, operations management, P&L, payroll/labor, and expense control Well-versed in sales management, customer service, customer loyalty, and all aspects of the customer experience Proficient in loss prevention, inventory control, shrink reduction, investigations, risk management, and more

Overview

23
23
years of professional experience

Work History

Regional Director

DOLLAR GENERAL
06.2024 - Current
  • Promoted to take over a struggling MS/LA region after success as a regional AP manager and district manager (below).
  • Accountable for every aspect of the business in a region with 197 stores, including planning, people, product, process, P&L, and project management.
  • Provide leadership and support to a team of 2000+ including 11 district managers.
  • Built a talented team, established significantly higher standards, and greatly improved performance metrics.
  • Quickly filled key vacant roles - elevated staffing metrics from 'critical' to 'green' in the first 30 days.
  • Implemented new directives that nearly doubled the region's overall performance scorecard.
  • Delivered a +2.4% overall sales increase and a +3% vendor sales increase.
  • Instituted strict controls on payroll and other operating costs - reduced overall expenses by 40%.
  • Built an outstanding culture with a high level of communication, accountability, engagement, and retention.
  • Successfully lowered the annual store management turnover rate by 33%.

Community Service Volunteer

01.2003 - Current
  • Extensive community service & volunteer experience with nonprofit organizations such as Stewpot Community Services.
  • Served as an advocate for battered women since 2001.

Regional Asset Protection Manager

DOLLAR GENERAL
03.2021 - 05.2024
  • Promoted after 8-9 months as a district manager (below).
  • Oversaw every aspect of loss prevention in a TN/AR region including internal and external investigations, apprehensions, fraud detection, recoveries, case closures, shrink control, cash control, safety, security, risk management, crisis management, auditing, training, compliance, and much more.
  • Introduced new strategies and systems that reduced inventory shrink by more than 2 percentage points.
  • Investigated and successfully prosecuted approximately 500 loss prevention cases.
  • Developed and maintained very strong relationships with corporate partners and local law enforcement.

District Manager

DOLLAR GENERAL
06.2020 - 03.2021
  • Quickly turned around a Nashville district that was struggling in multiple areas, including 'red' customer service scores.
  • Turned the district completely around - raised customer satisfaction scores from 'red' to 'green' in 30 days.
  • Drove the district's Customer First program from 78% to a perfect 100%.
  • Improved Fresh OHA from 72% to 95% over a 90-day period - a major internal focus.
  • Maximized efficiency and productivity in every location - increased bottom-line profitability by 9%.
  • Successfully lifted the district off the regional list of high-risk districts.
  • Hand-picked by the RVP to lead the self-checkout rollout for the region - oversaw installations and training.

General Manager

JC PENNEY
01.2020 - 06.2020
  • Led 6 salaried managers and 4 leads in a high-volume location in Greenwood, MS ($51M in sales) during the pandemic.
  • Guided the team through the first few months of the pandemic - managed fluctuating regulations.
  • Maximized efficiency by consolidating multiple accounting/payroll/data programs into a centralized system.

Club Manager

SAM'S CLUB
01.2016 - 01.2019
  • Turned around a struggling location in Meridian, MS.
  • Led a team of 200+ including 8 salaried managers and 14 leads.
  • Drove sales to $107M - improved from 463rd to 1st for KPI results and credit acquisition in the first 4 months.
  • Increased the membership renewal rate by 45% and new membership sales by 6%.
  • Implemented new loss prevention controls and reduced inventory shrink by 11% over the first 2 years.

District Asset Protection Manager

TARGET
01.2012 - 01.2016
  • Promoted to oversee every aspect of loss prevention in a TN district with 22 stores.
  • Led 4 asset protection managers.
  • Developed a new training program that helped multi-unit AP managers reduce shrink by 5-6% annually.
  • Identified, investigated, and closed several large-scale internal and external theft cases.
  • Hand-picked to help roll out new AP policies, processes, and safety programs in a region with 244 stores.

Store Director

TARGET
01.2007 - 01.2012
  • Led 12 salaried managers, 10 department leads, and 213 associates in a Louisiana store with $95M in annual volume.
  • Grew sales 4-6% per year and created a training program that helped reduce shrink by up to 4% annually.

General Manager and District Loss Prevention Manager

BEST BUY
  • Previously advanced through the ranks at Best Buy to general manager and district loss prevention manager.
  • Reduced inventory shrink by 4.2%, accidents & injuries by 19%, and LP management turnover by 15% in a district with 15 stores.

Education

Master of Business Administration -

Liberty University

Bachelor of Arts -

Beulah Heights University

Loss Prevention Certification -

Wicklander-Zulawski

Previous Experience

Best Buy, General Manager and District Loss Prevention Manager, Reduced inventory shrink by 4.2%, accidents & injuries by 19%, and LP management turnover by 15%.

Community Service

  • Stewpot Community Services, 01/01/03, Present
  • Big Sister Little Sister, 01/01/99, Present
  • Advocate for Battered Women, 01/01/01, Present

Personal Information

Total Experience: 20+ years of diverse experience with retail pioneers (Dollar General, Target, Best Buy, Sam's Club, JC Penney)

Timeline

Regional Director

DOLLAR GENERAL
06.2024 - Current

Regional Asset Protection Manager

DOLLAR GENERAL
03.2021 - 05.2024

District Manager

DOLLAR GENERAL
06.2020 - 03.2021

General Manager

JC PENNEY
01.2020 - 06.2020

Club Manager

SAM'S CLUB
01.2016 - 01.2019

District Asset Protection Manager

TARGET
01.2012 - 01.2016

Store Director

TARGET
01.2007 - 01.2012

Community Service Volunteer

01.2003 - Current

General Manager and District Loss Prevention Manager

BEST BUY

Master of Business Administration -

Liberty University

Bachelor of Arts -

Beulah Heights University

Loss Prevention Certification -

Wicklander-Zulawski

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Traci Cooley