Traci Estrada
Naples,FL
Summary
Goal-oriented leader with distinguished experience in beauty industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
18
18
years of professional experience
Work History
Stylist/Booth Renter, Owner
The Standard Hair Studio
Naples , FL
07.2021 - Current
- Educated customers on products to maximize benefits.
- Suggested treatments and styles to suit customer appearance and fashion choices.
- Created and monitored promotional approaches to increase sales and profit levels 100%
- Created memorable customer experiences
- Created constant looks to insure customer return
Founding Partner
Pedro Farms 317
Accra , Ghana
04.2020 - Current
- Created an organization with a mission and vision to help save under developed villages in rural parts of western Africa
- Fundraised and marketed to increase cash flow to pay for projects,ie: Water wells,school building,farming projects
Owner/Operator 2 Locations
Rocky Mountain Hair Studio Llc
Castle Rock And Denver , CO
10.2014 - 12.2021
- Trained and motivated employees to perform daily business functions to create growth
- Managed day-to-day business operations.
- Recruited, hired and trained salon staff worked to establish key internal functions and outline scope of positions for new organization.
- Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
- Maximized efficiency by coaching and mentoring staff on management principles, industry practices, company procedures and technology systems.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Created and monitored promotional approaches to increase sales and profit levels.
- Consulted with customers to assess needs and propose optimal solutions.
- Enhanced operational efficiency and productivity through staff development
District/Area Manager
Holtzman Enterprises DBA Great Clips
Denver, CO
10.2006 - 11.2013
- Managed multi-unit operations to develop teams and optimize workflows for maximum business results.
- Drove continued growth across business areas by partnering with management on revised approaches to customer service, sales and operational leadership.
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
- Opened new locations hired and trained staff
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Attracted, retained and developed top talent to enhance team performance.
- Recognized and rewarded performance to motivate continued success.
- Supported site management to empower teams with skills and knowledge to carry out day-to-day customer service takes
- Identified opportunities for growth within Local territory and collaborated with in house managers and teams to reach sales goal.
- Created and executed marketing and advertising plans to drive sales
Education
High School Diploma -
Ferguson High School
Loveland,COCometology
Cheeks Beauty Academy
Fort Collins, COSkills
- Brand growth and staff development
- Leadership
- Marketing and advertising
- Change and Growth Management
- Executive Leadership
Accomplishments
- Created and produced looks for Latino Fashion week Colorado 2020
- Editorial work published seventeen magazine May 2019
- Seven Season Styling with New York Fashion week
- Triple digit growth in negative salon market 2012
- Brand leader of the year Award
Timeline
Stylist/Booth Renter, Owner
The Standard Hair Studio
07.2021 - Current
Founding Partner
Pedro Farms 317
04.2020 - Current
Owner/Operator 2 Locations
Rocky Mountain Hair Studio Llc
10.2014 - 12.2021
District/Area Manager
Holtzman Enterprises DBA Great Clips
10.2006 - 11.2013
High School Diploma -
Ferguson High School
Cometology
Cheeks Beauty Academy