Traci McKeithen
Slidell,LA
Summary
I am an industrious and experienced sales manager with a proven track record of achieving targets. My leadership capabilities, coupled with a comprehensive understanding of customer psychology and the sales cycle, enable me to effectively mentor teams, resolve conflicts, and drive company growth.
Overview
39
39
years of professional experience
Work History
Sr Sales Manager
Clipper Magazine
04.2014 - Current
- Overseeing local and regional sales, promotions and campaigns
- Planning and directing the hiring and training of new Sales Representatives
- Directing and coordinating all sales activities locally and regionally
- Preparing sales budgets and projections and approving expenditures
- Tracking and analyzing sales statistics based on key quantitative metrics
- Handling and resolving customer complaints regarding a product or service
- Setting discount rates and determining price schedules
- Advising distributors and dealers on policies and Standard Operating Procedures (SOPs)
- Serving as the face of the organization to internal and external partners
- Making data-informed decisions to drive performance and resource allocation
- Developing and maintaining relationships with key clients
- Setting sales quotas and goals
- Overseeing and directing performance of the sales team
- Identifying emerging markets to find new sales opportunities
- Defining and executing territory sales plans.
Account Executive/Sales Training Coordinator
Clipper Magazine
05.2008 - 04.2014
- Sell advertising space to a diverse group of clients
- Monitor and provide constructive suggestions for increasing magazine's growth and standing in the market
- Build lasting relationships with important community advertisers, which result in measurable revenue growth
- Support the sales process by seeking out potential business opportunities and staying up-to-date on industry information
- Research contact, product, and general information on prospective advertisers
- Serve as primary contact for clients and advertising agencies on requests and inquiries regarding schedules, invoices, pricing, etc
- Manage customer account database and maintain client contracts and files
- Interact with multiple departments including Production, Credit, Accounting and Marketing
- Conduct ongoing monitoring of competitor's brands
- Manage territory forecasting, revenue, and prospect reports
- Prepare and maintain sales and marketing materials for sales team to teach and train to our companies' specifications.
Marketing Director
Wick Communications/St. Tammany News
12.1997 - 05.2008
- Responsible for setting the company’s marketing strategies, carrying out the marketing and promotional activities as well as managing staff
- Worked with managers from other departments, dealt with senior executives within the company, customers and suppliers
- Traveled when necessary to meet with employees or customers who work in a different location, as well as budget & growth meetings 1-2 times/year
- Maintained and increased account list to ensure monthly goals were obtained.
Chiropractic Assistant/Administrative
Jacobs Chiropractic Clinic
10.1989 - 12.1997
Physical Therapy Assistant/Billing/Insurance/Receptionist
Belcher Physical Therapy Center
12.1985 - 10.1989
Education
High School Diploma -
Bogalusa High School
Bogalusa, LA05.1986
Skills
- Sales Coaching
- Negotiation expertise
- Rapport and relationship building
- Performance tracking and evaluations
Accomplishments
Clipper Magazine -
- 2009 Received Rookie Salesperson of the Year Award
- 2010 Top 25 in Sales
- 2011 Promoted to Local Sales Training Coordinator
- 2011 Top 25 in Sales
- 2012 Top 25 in Sales
- 2014 Promoted to Area Sales Manager
- 2021 Finalist in Sales Manager of the Year
- 2022 Sales Manager of the Year
References
Available Upon Request
Timeline
Sr Sales Manager
Clipper Magazine
04.2014 - Current
Account Executive/Sales Training Coordinator
Clipper Magazine
05.2008 - 04.2014
Marketing Director
Wick Communications/St. Tammany News
12.1997 - 05.2008
Chiropractic Assistant/Administrative
Jacobs Chiropractic Clinic
10.1989 - 12.1997
Physical Therapy Assistant/Billing/Insurance/Receptionist
Belcher Physical Therapy Center
12.1985 - 10.1989
High School Diploma -
Bogalusa High School
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