Tracy Newland
Winter Garden,FL
Summary
Accomplished Director of Sales and Marketing with a proven track record at DoubleTree By Hilton Orlando At Seaworld, enhancing market share and client satisfaction through expert analytical skills and strategic sales processes. Spearheaded innovative marketing strategies and contract negotiations, achieving significant revenue growth. Renowned for fostering team development and exceeding sales targets through dynamic leadership and customer engagement.
Overview
18
18
years of professional experience
Work History
Director of Sales and Marketing
DoubleTree By Hilton Orlando At Seaworld
Orlando, FL
06.2020 - Current
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed sales and marketing data for improved strategies.
- Evaluated performance against goals and implemented appropriate development plans.
Director of Group Sales
Hilton Orlando
Orlando, FL
05.2017 - 03.2020
- Fostered a positive work environment that encouraged collaboration, innovation, and professional development within the team.
- Set ambitious goals for the department and motivated the team to achieve them through strategic planning and execution.
- Spearheaded contract negotiations with clients, securing favorable terms while maintaining profitability margins.
- Presented regular updates on group sales performance, trends, and market insights to senior management for informed decision-making processes.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with internal departments to ensure seamless event execution, enhancing client satisfaction levels.
- Led a high-performing sales team to exceed targets consistently by providing coaching and performance feedback.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Assistant Director of Group Sales
Hilton Orlando
Orlando, FL
11.2015 - 05.2017
- Oversaw the recruitment, hiring, and onboarding process for new sales managers to maintain a high-quality producing staff.
- Assisted team members in developing their skills through open communication, constructive feedback, and performance evaluations.
- Managed accounts to retain existing relationships and grow share of business.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Senior Sales Manager
Hyatt Regency Orlando
Orlando, FL
10.2013 - 10.2015
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Managed complex contract negotiations with suppliers to reduce procurement costs without compromising quality or service levels..
- Connected with prospects through trade shows, cold calling and local-area networking.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
Assistant Director of Sales
The Peabody Orlando
Orlando, FL
07.2006 - 09.2013
- Implemented successful lead generation campaigns that resulted in increased prospect inquiries and conversions.
- Monitored industry trends and competitor activity, adjusting strategies as needed to maintain a competitive edge.
- Negotiated contracts with clients, ensuring mutually beneficial terms were agreed upon.
- Developed comprehensive sales plans for achieving annual targets and driving business growth.
- Oversaw key account management, building lasting relationships with clients to secure repeat business.
- Mentored junior sales staff members, providing guidance on best practices and professional development opportunities.
- Managed a team of sales professionals, providing ongoing training and support to ensure high performance levels.
- Evaluated employee performance regularly and set individualized goals aimed at improvement while recognizing achievements.
- Established strong working relationships with external partners such as distributors or suppliers to enhance overall service offerings.
Skills
Analytical Skills
Sales Process
Contract Negotiation
Customer Satisfaction
Other Related Jobs:
National Sales Manager- Rosen Centre Hotel - November 2000-July 2006
Southeast Sales Manager- Visit Orlando - November 1999-November 2000
Sales Manager- Rosen Plaza Hotel - April 1993-November 1999
Sheraton World Resort- May 1985 - April 1993-Front desk, Reservations, Conference Center Sales
Timeline
Director of Sales and Marketing
DoubleTree By Hilton Orlando At Seaworld
06.2020 - Current
Director of Group Sales
Hilton Orlando
05.2017 - 03.2020
Assistant Director of Group Sales
Hilton Orlando
11.2015 - 05.2017
Senior Sales Manager
Hyatt Regency Orlando
10.2013 - 10.2015
Assistant Director of Sales
The Peabody Orlando
07.2006 - 09.2013