TRACY SCHULT

· Coordinated and executed up to 100 corporate events annually, managing the full event lifecycle from planning and budgeting through execution and post-event follow-up.

· Managed significant event budgets with a focus on cost efficiency, vendor relationships, and strategic resource allocation.

· Developed and executed HubSpot marketing campaigns to drive event attendance, support lead generation, and enable post-event sales follow-up.

· Collaborated with sales, marketing, and cross-functional teams to align event strategies with business priorities and maximize customer and prospect engagement.

· Led trade show booth and CapEx initiatives, overseeing design, fabrication, procurement, and maintenance of branded event assets.

· Oversaw national event logistics and inventory, including shipping, materials handling, equipment, supplies, and on-site readiness.

· Managed event communications, registrations, sponsorships, intake processes, and supporting content to ensure a consistent, professional customer experience.

Maintained organized event operations, vendor coordination, and asset standards to ensure efficient, high-quality execution across a national event

• Secured new business opportunities through prospecting, persuasive presentations, negotiation, and closing of advertising partnerships.
• Drove revenue growth through consultative B2B sales, developing tailored advertising strategies aligned with client objectives and market opportunities.
• Built and maintained long-term client partnerships as a trusted advisor, consistently exceeding monthly revenue targets through retention, upselling, and account expansion.
• Designed and executed integrated advertising campaigns across print, digital, and multimedia channels to increase client visibility and drive measurable results.
• Utilized market research and performance analytics to identify growth opportunities and guide data-driven campaign recommendations.
• Managed the full sales and account lifecycle, from prospecting and proposal development through execution, optimization, renewals, and ongoing account support.
• Collaborated with creative, production, and product teams to create customized solutions and presentations that aligned with client objectives and enhanced relationships.
• Ensured accurate account management, order processing, and billing while overseeing on-time, expectation-aligned campaign delivery.

• Provided customer service support, resolving subscriber issues to enhance overall customer experience.
• Managed classified advertising sales, increasing client engagement and satisfaction.
• Ensured quality control of advertisements, maintaining publishing accuracy and compliance.

• Managed patient intake and registration, ensuring seamless access to emergency and specialty care services.
• Maintained accurate, confidential patient records to support quality care and compliance.
• Coordinated hospital operations in high-pressure environments, enhancing response time and service delivery.