Tracy Keith
Norton,OH
Summary
Dynamic marketing leader with a proven track record at Adams, Gut & Associates, enhancing customer engagement and market share through innovative marketing initiatives and effective CRM management. Skilled in content strategy and creative direction, Excel in developing impactful marketing campaigns and fostering strong client relations. Demonstrated ability to deliver exceptional results under tight deadlines, showcasing both strategic and interpersonal prowess.
Overview
13
13
years of professional experience
Work History
Director of Marketing and Client Relations
Adams, Gut & Associates
01.2021 - 08.2024
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Executed successful marketing initiatives, enhancing company reputation and customer engagement.
- Presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Organized and executed robust, creative experiential marketing events.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Organized team building retreats twice a year.
- Planned and arranged A/A+ client events quarterly.
- Client Gifting
- Professional & Personal travel arrangements for 3 Wealth Management Reps.
- Management of Professional & Personal Outlook Calenders for 3 Wealth Management Reps,
- CRM system for client relationships - appointments, demographics.
- Branding and signage for office
Promotions Team Member
Summit Main Stage
03.2011 - 01.2016
- Streamlined event setup process, ensuring timely and efficient execution of promotions.
- Strengthened relationships with clients, securing repeat bookings for future promotions.
- Maximized event attendance by utilizing social media platforms to create buzz around upcoming promotions.
- Delivered exceptional results under tight deadlines by remaining focused on objectives and adapting quickly to changing circumstances.
- Collaborated with marketing department for the successful implementation of promotional campaigns.
- Expanded brand reach by establishing positive connections with potential customers at events.
- Increased brand awareness through effective distribution of promotional materials.
- Greeted customers warmly and pleasantly answered inquiries.
- Provided exceptional customer service to drive satisfaction.
- Organized and stocked merchandise to keep necessary levels for sales demand.
- Developed creative displays and signage to draw customers to products.
Education
Associate of Arts - Travel & Hospitality Management
Hammel Business College
Akron 12-1991
High School Diploma -
Norton High School
Norton, OH06-1989
Skills
- Content Strategy
- Creative Direction
- CRM Management
- Product marketing
- Mobile marketing
- Customer Segmentation
- Media Planning
- Branding
- Campaign Management
- Marketing campaign development
- Digital Marketing
Timeline
Director of Marketing and Client Relations
Adams, Gut & Associates
01.2021 - 08.2024
Promotions Team Member
Summit Main Stage
03.2011 - 01.2016
Associate of Arts - Travel & Hospitality Management
Hammel Business College
High School Diploma -
Norton High School
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