Hi, I’m
Tracy Tanner Playforth
Performance & Sales Consultant
Holly Springs,NC
Summary
Enthusiastic Performance Manager eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of client relationship building with a 99% client retention rate. Strong background in consulting, retaining and growing account base. Highly skilled in problem solving, client relations and moving the needle for clients & overall business growth. Self-starter, who is adept at time-management, creating monthly schedule & report decks for client performance reviews and sales meetings.
Overview
23
years of professional experience
4
years of post-secondary education
4
Certifications
Work History
NetsertiveRaleigh, Durham, NC
Sales Director
01.2022 - 09.2022
Job overview
- Prospect new & cultivate current relationships with Automotive partners create & consult on strategy for Search/Display/Social/Video/Connected TV / Google Vehicle Ads / SEO.
- Creative problem solving to & consulting in Analytics for dealership needs based on their current product suite & where to enhance or adjust the dealership's processes.
- Trusted advisor on quantitative & qualitative customer journey engagement.
- Manage sales leads, prospect pipeline utilizing Salesforce & SalesLoft programs & Microsoft Office programs.
- Collaboration & communication with internal teams to ensure smooth client onboarding, support, & successful account & campaign launches.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Worked with clients to increase knowledge of Digital Marketing Strategies to increase competitiveness in an everchanging market.
- Travel 70-90%.
EdmundsRaleigh
Relationship Manager
09.2018 - 01.2022
Job overview
- 99.9% Retention Rate. #1 Relationship Manager for Edmunds 2021
- Relationship manager for 240 accounts covering North & South Carolina & parts of Virginia. Key responsibilities: Retention, Upsell & Consult on Edmunds product suite and the digital strategy as it evolved in the automotive marketing space.
- Monthly performance meetings with decision makers and marketing agencies based on performance on Edmunds and performance in Google Analytics for dealerships website.
- Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
- Worked with GMs, GSM, BDMs and BDC & Sales departments to facilitate communication and deliver personalized solutions to customers.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Educated & problem solved for clients on available technological tools, enabling development and implementation of solutions to achieve sales & financial goals.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Exceeded retention goal each month. Met or exceeded monthly sales goal.
- Travel: 70-90%
Hendrick Automotive GroupDurham, North Carolina
Social Media Coordinator & Marketing Director
09.2017 - 09.2018
Job overview
- Southpoint Auto Mall Location: Acura, BMW, Porsche & Subaru
- Strategically planned, implemented and monitored accounts social media content and campaigns using complex editorial calendar.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Supported SEO initiatives to improve content, keywords and branding.
- Assessed content and tone for consistency to optimize social media accounts.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Interacted with clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Produced blog posts, pay-per-click ads and promotional content.
- Wrote social media content to increase engagement with customers.
- Strategized and developed video content for website and social media publications.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Self-employedAsheville, NC
Freelance Photographer
03.2010 - 09.2018
Job overview
- Selected and set up appropriate props, backdrops and lighting.
- Photographed high-quality images for various print and digital projects.
- Digitally edited photos to enhance appearance.
- Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
- Displayed portfolio to show off best work to potential clients and promote skills and value.
- Planned and prepared for on-location and studio shoots.
- Used image processing algorithms to reduce motion blur and enhance color, contrast and light range.
- Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
- Completed complex photo shoots at indoor and outdoor venues.
- Offered image proofs to help clients choose best photos from shoot.
AutoTrader.comAtlanta, GA
Advertising Sales Consultant
01.2001 - 03.2010
Job overview
- Retention Rate: 98-100%
- Account Base: 140 $500,000 monthly account base revenue
- Cross-sold and upsold products to customers based on solid understanding of current and forecasted needs.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Employed consultative techniques, using probing questions to overcome objections and close sales.
- Visited existing accounts to drive sales through proactive and relationship-driven contact strategies.
- Excellent with quick resolution & addressing questions or issues arising with dealership products or processes.
- Dealer Support Manager - 2001-2003
- Territory: Southwest, North West & West Coast 300+ accounts
- Account Management & Support for Dealership clients, Outside & Inside Sales Teams.
- First point of contact for troubleshooting, account management and launch & onboarding of product set for new clients.
- Research of market analytics and develop strategies to maximize products & account campaigns.
Education
University of North Carolina At AshevilleAsheville, NC
Bachelor of Arts from Photography
08.2015 - 06.2017
University Overview
- Graduated Magna Cum Laude
- Completed professional development in Art & Photography
- Capstone Project: Hallowed Grounds: Travels the country
- Member of Tau Sigma National Honor Society, Aug 2015 - June 2017
- Dean's List: Fall 2015, Spring & Fall 2016, Spring & Fall 2017
Cape Fear Community CollegeWilmington, NC
Associate of Applied Science from Paralegal
08.1998 - 12.2000
Skills
Conflict resolution skills
Client satisfaction-driven
Team leadership and collaboration
Up-selling and cross-selling techniques
Interpersonal and client communications
Opportunity creation
Relationship cultivation and retention
Account management
Sales Reporting
Sales presentations
Sales processes
Strategic account development
Relationship building and management
Written and verbal communication
Solution development
Client Relationships
Campaign development
Competitive analysis
Time management
Analytics and SEO
Project Management
Market understanding
Media relations
SEO and analytics
Digital marketing
Branding
Budgeting
Key decision making
Attention to Detail
Multitasking Abilities
Microsoft Software Proficiency
Google Suite Proficiency
Self Starter
People Person
Automotive Industry Knowledge
Self-Motivated
Certification
Google Display Ads
Community
Service Through Volunteering:
April 2022: Kipuka Olowalu, Lahaina, Hawaii
2018-2022: Pitts County Boys & Girls Club
May 2018: Ronald McDonald House
November 2017: Meals On Wheels Chapel Hill
Timeline
Google Display Ads
01-2022
Google Search Ads
01-2022
Google SEO
01-2022
Google Performance Ads
01-2022
Sales Director
Netsertive
01.2022 - 09.2022
Relationship Manager
Edmunds
09.2018 - 01.2022
Social Media Coordinator & Marketing Director
Hendrick Automotive Group
09.2017 - 09.2018
University of North Carolina At Asheville
Bachelor of Arts from Photography
08.2015 - 06.2017
Freelance Photographer
Self-employed
03.2010 - 09.2018
Advertising Sales Consultant
AutoTrader.com
01.2001 - 03.2010
Cape Fear Community College
Associate of Applied Science from Paralegal
08.1998 - 12.2000