Aoife O'Sullivan
Henrico,USA
Summary
Seasoned Director of Sales and Operations at VA Fitness Group, adept in optimizing customer engagement and leading sales teams to surpass targets. Skilled in conflict resolution and team leadership, I have successfully forged strategic partnerships and enhanced brand visibility, achieving significant growth in membership and sales. My approach combines effective communication with sales funnel management to drive success.
Inspirational Fitness Coordinator skilled in scheduling exercises and performing fitness management. Offering many years of experience overseeing all aspects of fitness center and performing associated administrative functions.
Overview
7
7
years of professional experience
Work History
Director of Sales and Operations
VA Fitness Group
Richmond, VA
04.2024 - Current
- Developed and implemented strategies to achieve regional sales goals for Row House Midlothian and Row House Willow Lawn.
- Analyzed customer data and identified areas of improvement in service delivery.
- Implemented cost-saving measures within the studios while maintaining high levels of customer satisfaction.
- Established key relationships with members and neighboring small business owners and chambers.
- Monitored market trends, competitive activities, pricing strategies, promotional campaigns and advertising initiatives within the region.
- Managed budgets for all regional operations including staffing costs, marketing expenses and travel costs.
- Developed strategic partnerships with vendors in order to secure favorable terms on products and services needed by the organization, including some bartering of services.
- Organized and attended trade shows, conferences and seminars as part of an overall strategy to increase brand awareness within the target audience.
- Coached, developed and motivated team to achieve revenue goals.
- Supported sales team members to drive growth and development.
Lead Coach/Studio Manager
Row House Short Pump
Richmond, US
06.2021 - 02.2024
- Oversaw all personnel in day-to-day studio activities.
- Daily sales meeting with Xponential Corporate Regional sales Manager
- Achieved consistent sales targets in membership and retail monthly.
- Coordinated monthly class formats, coach allocations, and ensured timely updates on digital platforms.
- Directed professional development for an 8-member team.
- Facilitated effective communication during head coach sessions.
- Guided diverse rowing-based group sessions accommodating 25 members.
- Managed relations between corporate executives and studio team members.
- Managed recruitment of trainee coaches.
- Evaluated performance of sales and front desk staff.
- Overseeing sales team performance to achieve corporate-set goals.
- Developed and maintained the front desk schedule.
- Handled the upkeep of studio gear and sourced general supplies.
- Served as key liaison for outsourced work.
- Focused on retaining memberships.
- Developed unique offers to enhance member benefits.
- Designed various community-focused classes.
- Increased audience engagement and brand visibility across social platforms.
Group Exercise Director
The Fitness Equation
South Riding, US
01.2018 - 06.2021
- Responsible for group exercise department, overseeing 30 group exercise instructors teaching all formats including Les Mills, Mind Body, Cycle, General Group Ex and small group training classes
- Implemented structured timetable accommodating 70+ classes per week.
- Ensured accurate schedule and attendance management.
- Consistently managed digital platforms to relay latest updates on class schedules and related announcements.
- Processed and ensured accuracy of Group Ex staff payroll.
- Organized promotional events within and outside the fitness center.
- Cultivated business relationships in the local area.
- Conducted maintenance on equipment.
- Ensured staff certifications remain current.
- Teaching a variety of group ex classes inc, CX WORX, HIIT, Barre, Cycle, Strength and Conditioning, Small Group Training on Queenax, TRX
Row Coach
Ashburn, US
- Delivered Rowing classes to support participants in skill development.
Group Fitness Instructor
Lansdowne Resort and Spa
Loudoun, US
- Taught high-energy, instructor-led exercise classes designed to improve cardiovascular health, muscular strength, and flexibility.
- Developed class plans for each session based on fitness level of participants.
- Demonstrated proper form and technique for exercises to ensure safety of participants.
- Encouraged members to reach their fitness goals through motivation and positive reinforcement.
- Provided personalized attention to individuals in the class to accommodate all levels of skill and ability.
- Incorporated different types of equipment into routines such as weights, bands, balls.
- Adapted instructions according to individual's physical limitations or special needs.
- Collaborated with other instructors in developing new ideas for choreography or teaching strategies.
Education
Bachelors - Business
Portobello College
Dublin, IrelandSkills
- Optimizing Customer Engagement
- Sales leadership and training
- Conflict Resolution Skills
- Strong Detail Orientation
- Prioritization and Multitasking
- Team Leadership
- Effective Communication
- Effective Scheduling
- Social Media Strategy
- Employee Onboarding
- Sales Coaching
- Sales funnel management
Otherroles
- Row Coach, Row House Ashburn, Ashburn, VA
- Row Coach, Row House Swift Creek, Richmond, VA
- Group Fitness Instructor, Lansdowne Resort and Spa, Loudoun, VA
- Personal Trainer/Group Trainer, Ashburn Fitness, Ashburn, VA
- Group Exercise Instructor, Ashburn Fitness, Ashburn, VA
- Small Group Trainer, John Rolfe YMCA, Richmond, VA
- Small Group Trainer, Pheonix Martial Arts, Richmond, VA
- Functional training instructor, Niche Pilates, Richmond, VA
- Group Exercise Coordinator, John Rolfe YMCA, Richmond, VA
Timeline
Director of Sales and Operations
VA Fitness Group
04.2024 - Current
Lead Coach/Studio Manager
Row House Short Pump
06.2021 - 02.2024
Group Exercise Director
The Fitness Equation
01.2018 - 06.2021
Row Coach
Group Fitness Instructor
Lansdowne Resort and Spa
Bachelors - Business
Portobello College
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