Travis Cooper
Sugar Hill,GA
Summary
Digital Marketing Leader with a comprehensive background spanning seven years in Pay-Per-Click, Social Media Marketing, and Media Buying. Proven ability to drive growth and effectively lead digital media teams.
Overview
7
7
years of professional experience
Work History
Consultant, Paid Media
GREYSTAR PROPERTY MANAGEMENT
Remote
05.2023 - 10.2023
- Reduced cost per acquisition by implementing automated bidding strategies based on performance insights.
- Streamlined reporting processes for improved efficiency in communicating results to stakeholders.
- Optimized ad spend for maximum ROI with thorough keyword research and bid adjustments.
- Leveraged advanced targeting options in Google Ads and Bing Ads platforms for precise reach of desired audiences.
- Developed a cohesive SEM strategy, integrating paid search, display advertising, and remarketing tactics.
Paid Media Specialist
Optimal Digital Marketing
03.2021 - 05.2023
- Executed SEM documents such as keyword generation, ad copywriting, and performance reporting
- Formulated testing structures to optimize campaigns and achieve performance objectives
- Collaborated with the Growth Marketing Team to strategize and analyze ROI for media management offerings
- Managed an annual portfolio of approximately $750K.
Paid Media Manager
DONLON AGENCY
09.2020 - 03.2021
- Managed multiple social media platforms for increased engagement and audience growth.
- Increased website traffic through effective content creation and search engine optimization strategies.
- Trained team members on best practices in social media management, enhancing overall team performance.
- Coordinated promotional events to generate buzz around new product launches or initiatives.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Developed customized paid advertising campaigns for maximum return on investment.
Paid Media Consultant
TELEMUNDO
04.2020 - 09.2020
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Assisted in new business acquisition by contributing expertise during sales pitches and proposal development processes.
Paid Media Manager
Adhere Creative
03.2019 - 03.2020
- Conducted deep data analysis to inform clients of strategic marketing insights
- Executed SEM plans and formulated testing structures for optimization
- Collaborated with the Director of Digital Marketing to strategize and analyze ROI for PPC management offerings
- Managed an annual portfolio of approximately $450K.
Advertising Consultant
FINISH STRONG SPORTS
Houston, TX
05.2016 - 05.2019
- Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
- Negotiated contracts with media outlets, securing competitive rates for ad placements on behalf of clients.
- Worked closely with account management teams to ensure seamless execution of campaigns from concept development to final implementation stages.
- Managed multiple advertising projects simultaneously, ensuring timely delivery and high-quality results.
Paid Media Manager
Strike Marketing
09.2017 - 03.2019
- Administered overall strategic direction and execution of paid search network accounts
- Supervised copywriting and design teams to implement optimization strategies
- Generated performance and forecasting reports for executive team across managed accounts
- Managed an annual portfolio of approximately $1.5M.
Skills
- LinkedIn Advertising
- Programmatic Buying
- Facebook Ads Management
- Search engine marketing
- Google Ads Expertise
- Client Communication
- Keyword Research
- Competitor Analysis
- Video Advertising
- Conversion Rate Optimization
Additional Skills
Facebook, Twitter, Instagram, Spotify, Snapchat, YouTube, Vimeo, LinkedIn, Google Ads, Ad Roll, Bing Ads, Quantcast, Centuro/Basis(Connected TV), HubSpot Sprinklr, Salesforce Radian6, SocialOomph, Hootsuite, WordPress, LinkedIn Publishing, Live Writer, Bit.ly, Google Analytics, Clicky, Mint, KISSmetrics, Google Data Studio, Instapages, ClickFunnels, UnBounce, SEMRush, SPyFu, Looker Studio, American Sinus Institute, The Huntsman Cancer Foundation, Rutgers Cancer Institute (NJ), Georgetown University, Planned Parenthood Gulf Coast, The Houston Zoo, Theatre Under the Stars, Redi Clinic, Lynchburg Hell Cats, Houston Dynamo, The Houston Center for ENT, PHP SYSTEMS AND DESIGN, CAMP Construction, Greystar Property Management, Crunch Fitness & Edge Fitness, Dynamic Dental, Allied Reliability, Texas Waste Co., Elevate Marketplace, Ford Raptor Lights, Lice Clinics of America
Client History
American Sinus Institute, The Huntsman Cancer Foundation, Rutgers Cancer Institute (NJ), Georgetown University, Planned Parenthood Gulf Coast, The Houston Zoo, Theatre Under the Stars, Redi Clinic, Lynchburg Hell Cats, Houston Dynamo, The Houston Center for ENT, PHP SYSTEMS AND DESIGN, CAMP Construction, Greystar Property Management, Crunch Fitness & Edge Fitness, Dynamic Dental, Allied Reliability, Texas Waste Co., Elevate Marketplace, Ford Raptor Lights, and Lice Clinics of America.
Timeline
Consultant, Paid Media
GREYSTAR PROPERTY MANAGEMENT
05.2023 - 10.2023
Paid Media Specialist
Optimal Digital Marketing
03.2021 - 05.2023
Paid Media Manager
DONLON AGENCY
09.2020 - 03.2021
Paid Media Consultant
TELEMUNDO
04.2020 - 09.2020
Paid Media Manager
Adhere Creative
03.2019 - 03.2020
Paid Media Manager
Strike Marketing
09.2017 - 03.2019
Advertising Consultant
FINISH STRONG SPORTS
05.2016 - 05.2019