DANIELLE LICHTY
Litchfield Park,AZ
Summary
Dynamic Social Media Manager with a proven track record at Meadows Behavioral Healthcare, driving brand awareness and engagement through strategic content development and community growth. Expert in Facebook Ads Manager and cross-functional collaboration, I excel in crafting impactful campaigns that resonate with diverse audiences, optimizing performance to achieve measurable results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Social Media Manager
Meadows Behavioral Healthcare
Phoenix, AZ
10.2024 - 01.2025
- Lead multi-platform content strategy for national behavioral health network, driving brand awareness and engagement across clinical programs, alumni relations, and professional outreach initiatives.
- Develop and execute comprehensive content calendars across LinkedIn, Facebook, Instagram, and emerging platforms.
- Collaborate with clinical leadership, marketing teams, and outreach departments to create purpose-driven campaigns that resonate with patients, families, and healthcare providers.
- Coordinate multimedia asset production with designers, writers, and video teams to deliver compelling storytelling content.
- Spearhead campaigns for national awareness initiatives including Recovery Month and program launches.
- Monitor analytics and optimize engagement strategies based on performance insights.
- Provide real-time social coverage for live events, webinars, and alumni initiatives.
Director of Marketing
Aesthetics Biomedical Inc
Phoenix, AZ
09.2024 - 11.2024
- Directed integrated B2B and B2C marketing initiatives for medical aesthetics company, driving revenue growth, brand awareness, and market expansion while ensuring FDA compliance.
- Orchestrated full-funnel marketing campaigns, collaborating closely with sales teams to drive lead generation and revenue growth.
- Managed day-to-day paid social advertising operations across multiple platforms, ensuring brand consistency and ROI optimization.
- Developed and executed influencer partnership programs, securing micro and macro influencers to amplify brand reach.
- Created comprehensive content calendars and produced high-quality visual and written assets for social campaigns.
- Grew follower base across Instagram, Facebook, YouTube, LinkedIn, and TikTok through data-driven content strategies.
- Managed online community engagement, responding to comments and fostering respectful brand interactions.
- Collaborated with regulatory team to ensure all marketing materials met FDA 510K compliance standards.
- Designed graphic assets for social media, events, and promotional materials using Canva and other design tools.
- Maintained company websites and Shopify platforms, overseeing SMS and email campaign distribution.
- Generated comprehensive performance reports with actionable insights for leadership.
Marketing Manager
Aesthetics Biomedical Inc
Phoenix, AZ
01.2024 - 09.2024
- Directed integrated B2B and B2C marketing initiatives for medical aesthetics company, driving revenue growth, brand awareness, and market expansion while ensuring FDA compliance.
- Orchestrated full-funnel marketing campaigns, collaborating closely with sales teams to drive lead generation and revenue growth.
- Managed day-to-day paid social advertising operations across multiple platforms, ensuring brand consistency and ROI optimization.
- Developed and executed influencer partnership programs, securing micro and macro influencers to amplify brand reach.
- Created comprehensive content calendars and produced high-quality visual and written assets for social campaigns.
- Grew follower base across Instagram, Facebook, YouTube, LinkedIn, and TikTok through data-driven content strategies.
- Managed online community engagement, responding to comments and fostering respectful brand interactions.
- Collaborated with regulatory team to ensure all marketing materials met FDA 510K compliance standards.
- Designed graphic assets for social media, events, and promotional materials using Canva and other design tools.
- Maintained company websites and Shopify platforms, overseeing SMS and email campaign distribution.
- Generated comprehensive performance reports with actionable insights for leadership.
Director of Social Media
Unitek Learning
Phoenix, AZ
01.2023 - 01.2024
- Defined and implemented social media strategies across five educational brands (Unitek College, Provo College, Eagle Gate College, Brookline College, Unitek EMT), driving enrollment and brand awareness.
- Cultivated thriving online communities through strategic engagement and follower growth initiatives across key platforms.
- Developed innovative amplification strategies that maximized social channel impact and created new value opportunities.
- Leveraged data-driven analytics to inform strategic decisions and continuously optimize social media performance.
- Maintained consistent brand voice and personality across all content, ensuring cohesive multi-brand experiences.
- Utilized social listening tools to identify market trends and customer insights, inspiring content innovation.
- Managed social media tool stack for content scheduling, performance tracking, and community response management.
- Crafted comprehensive reputation management strategies, including review platform monitoring and escalation protocols.
- Delivered long-term strategic reports to executive leadership, outlining necessary digital marketing plan adjustments.
- Collaborated with internal stakeholders and external agencies to implement best practices and achieve exceptional results.
- Created social media best practices guides for campus leadership and brand ambassadors.
- Traveled to local events and campuses to strengthen community connections and capture authentic content.
Social Media Manager
RYNO Strategic Solutions, LLC
01.2020 - 01.2023
- Managed social media marketing operations for 65+ client accounts across diverse industries, delivering comprehensive digital marketing solutions and measurable campaign performance.
- Developed and executed social media marketing campaigns aligned with client business objectives.
- Managed Facebook paid advertising for 65+ clients, setting KPIs and measuring ROI against performance targets.
- Generated, edited, and published engaging daily content including original text, photos, videos, and curated news.
- Analyzed digital marketing plans to identify strategic weaknesses and provide actionable improvement recommendations.
- Collaborated with SEO, PPC, design, and marketing teams to ensure cross-channel brand consistency.
- Monitored social media trends and provided clients with timely insights relevant to their marketing activities.
- Designed and optimized social media account layouts, including profile elements and visual branding.
- Implemented new features including promotions, competitions, and engagement campaigns to build brand awareness.
- Provided timely customer service through social media channels, responding to queries and monitoring reviews.
Social Media Marketing Manager
Envida Social
Scottsdale, AZ
02.2019 - 01.2020
- Directed social media strategy and execution for multiple client accounts, managing creative direction and delivering measurable campaign results.
- Provided advanced account management and coordination between clients and internal agency teams.
- Directed brand strategy for graphics and video production teams.
- Created and presented comprehensive social media and digital strategies across varied industries.
- Built interactive online communities and grew follower bases through strategic engagement initiatives.
- Managed daily client social media interactions and content creation across all platforms.
- Executed online contests and giveaways, tracking and reporting results.
- Administered Facebook and LinkedIn advertising platforms for business clients.
- Analyzed and reported monthly social campaign performance using proprietary tools.
- Managed paid media budgets and collaborated with teams on online advertising campaign execution.
Account Manager / Social Media Manager
Loud Rumor
Scottsdale, AZ
01.2019 - 01.2020
- Managed client relationships and digital advertising campaigns, ensuring seamless communication and successful campaign delivery within budget parameters.
- Consulted with clients to understand objectives and maintained ongoing communication throughout campaigns.
- Built and managed Facebook advertising campaigns, email automation, and integrated marketing initiatives.
- Tracked and analyzed web metrics including conversion rates, click-through rates, and ROI.
- Collaborated with creative teams to formulate comprehensive marketing strategies aligned with client goals.
- Managed campaign budgets, timelines, and production schedules to meet deadlines and financial targets.
- Created client reports and marketing plans, monitoring campaign effectiveness through measurement tools.
- Facilitated communication between clients and internal teams using workflow management software.
- Conducted industry research and competitive analysis to inform strategy development.
Social Media Support Specialist
U-Haul International, Inc
Phoenix, AZ
01.2017 - 01.2018
- Monitored and managed U-Haul's social media presence across multiple platforms, driving customer engagement and brand sentiment.
- Proactively monitored and responded to customer inquiries across Facebook, Twitter, YouTube, Pinterest, and blogs.
- Engaged in community outreach to increase following and foster dialogue with existing and prospective customers.
- Analyzed social media content for brand sentiment, relevance, influence, and engagement frequency.
- Identified customer service opportunities and discussion trends to improve product and service offerings.
- Created regular content based on industry events, company news, and customer reviews.
Social Media Associate
G/O Digital
Phoenix, AZ
01.2014 - 01.2015
- Collaborated with social media specialists on client campaigns, contributing to strategy development, content creation, and performance reporting.
- Supported all aspects of client social media campaigns including strategy, content curation, and community management.
- Created and proofed content with attention to detail and creative excellence.
- Adapted quickly across varied client industries and prioritized multiple concurrent projects.
- Contributed to social media tool setup, QA processes, and client reporting.
Education
Bachelor of Arts - English
Arizona State University
Skills
- Strategic Planning
- Social Media Strategy
- Content Development
- Campaign Management
- Brand Positioning
- Community Growth
- Facebook Ads Manager
- LinkedIn Advertising
- Social listening tools
- CMS platforms
- Canva
- B2B & B2C Marketing
- Influencer Partnerships
- Paid Social Advertising
- SEO/SEM Integration
- Email & SMS Campaigns
- Cross-Functional Collaboration
- Team Empowerment
- Stakeholder Management
- Agency Relations
- Performance Reporting
- Paid advertising
Certification
- Marketing with Canva
- Introduction to Social Media Marketing
- Social Media Management
- Canva Essentials
- Canva for Work
Core Competencies
Social Media Strategy, Content Development, Campaign Management, Brand Positioning, Community Growth, Facebook Ads Manager, LinkedIn Advertising, Google Analytics, Social Listening Tools, Shopify, CMS Platforms, Canva, B2B & B2C Marketing, Influencer Partnerships, Paid Social Advertising, SEO/SEM Integration, Email & SMS Campaigns, Cross-Functional Collaboration, Team Empowerment, Stakeholder Management, Agency Relations, Performance Reporting
Timeline
Social Media Manager
Meadows Behavioral Healthcare
10.2024 - 01.2025
Director of Marketing
Aesthetics Biomedical Inc
09.2024 - 11.2024
Marketing Manager
Aesthetics Biomedical Inc
01.2024 - 09.2024
Director of Social Media
Unitek Learning
01.2023 - 01.2024
Social Media Manager
RYNO Strategic Solutions, LLC
01.2020 - 01.2023
Social Media Marketing Manager
Envida Social
02.2019 - 01.2020
Account Manager / Social Media Manager
Loud Rumor
01.2019 - 01.2020
Social Media Support Specialist
U-Haul International, Inc
01.2017 - 01.2018
Social Media Associate
G/O Digital
01.2014 - 01.2015
Bachelor of Arts - English
Arizona State University