Travis Poulsen
Middlesex,NJ
Summary
Designer. Art Director. Marketer. Video Editor. Photographer. Brand Builder. Professional wearer of too many hats. For the last 15+ years, I've been helping businesses transform ideas into brands people actually notice. My experience spans everything from logos and visual identities to websites, packaging, social media campaigns, product launches, photography, video production, advertising, and AI-powered creative.
I've always been the type of person who gets bored doing just one thing. That's probably why my career has evolved into a mix of design, strategy, marketing, storytelling, and creative problem-solving. One day I'm designing a golf apparel collection, the next I'm producing content for a business launch, building a website, or creating a marketing campaign from the ground up.
At the end of the day, I just enjoy making cool stuff that helps businesses grow. If it looks good, tells a story, and gets results, I'm in.
Overview
16
16
years of professional experience
Work History
Owner & Solopreneur
PoulsenDesign LLC
United States
03.2023 - Current
- As the Owner and Lead Creative of PoulsenDesign LLC, Oversaw strategic, creative, and operational aspects of client engagements as primary business contact and hands-on creative partner. This role includes branding and visual identity development, graphic design, in-house videography, content creation, social media management, and full-scale marketing execution. Leveraged modern AI-powered creative tools and traditional design workflows to enhance creative output and optimize project performance. Executed campaign strategy, content planning, analytics, project management, and client consultation to ensure deliverables met business goals, timelines, and budgets while maintaining brand integrity.
- Developed and implemented design solutions that enhanced client satisfaction and brand identity.
- Managed project timelines and budgets to ensure on-time delivery of creative services.
- Cultivated relationships with clients, leading to repeat business and positive referrals.
Creative Director / Brand Designer | USuckatGolf & Partner Brands
USAG Apparel Co.
New Jersey, United States
04.2023 - Current
- Lead creative strategy, design, and marketing execution for USuckatGolf, an apparel and lifestyle company producing premium golf polos, head covers, towels, hats, and accessories. Expanded the brand into multiple side businesses and product categories, delivering innovative concepts that merge design, humor, and golf culture.
- Apparel & Product Design: Designed premium golf polos and accessories featuring unique, eye-catching patterns, and created wholesale custom designs for golf clubhouses and partner brands to enhance brand visibility.
- Apparel & Product Design: Designed all premium golf polos and accessories with unique, eye-catching patterns. Created wholesale custom designs for golf clubhouses and partner brands.
- Content Creation & Marketing: Managed social media scheduling and campaigns using Meta and Hootsuite, producing sales graphics and promotional content that drove engagement across digital platforms.
- E-Commerce & Web Design: Designed and developed web assets for multiple brand sites, ensuring cohesive branding and seamless shopping experiences.
- Packaging & Creative Storytelling: Designed cohesive can artwork and packaging for Drink.USuckatGolf, building a unified brand story across multiple flavors.
- Packaging & Creative Storytelling: Designed cohesive can artwork and packaging for Drink.USuckatGolf, creating a unified brand story that reinforced brand identity across multiple flavors.
- Key Strengths:
- Proven success in building and growing spin-off brands that expand revenue streams and customer engagement.
Social Media Marketing Manager
Bayshore Golf Club
Hazlet, NJ
02.2025 - Current
- Developed and executed social media campaigns to enhance brand visibility and engagement.
- Analyzed performance metrics to optimize content strategy across all social platforms.
- Collaborated with cross-functional teams to align marketing strategies with organizational goals.
- Conducted market research to identify trends and inform campaign development.
- Utilized my film & editing skills to generate business specific reels and shorts to push promotions and business exposure
Creative Director / Brand & Marketing Manager
GCode Nutrition
New Jersey, United States
10.2018 - 04.2023
- Acted as the creative and operational backbone of a growing supplement company, overseeing all aspects of branding, design, marketing, and logistics. Played a central role in establishing and expanding the brand's identity while delivering both digital and physical assets to connect with customers and athletes worldwide.
- Brand Development & Design: Created and maintained brand guidelines, designed supplement labels, and developed promotional items such as apparel and training accessories to strengthen brand recognition.
- Digital Marketing: Built and managed the company website, designed marketing campaigns, and developed digital assets to drive brand growth across social media and online communities.
- Digital Marketing: Built and managed company website, designed targeted marketing campaigns, and developed digital assets to enhance brand visibility across social media and online communities.
- Event & Logistics Management: Planned and executed tradeshow operations, including booth design and logistics, to maximize brand exposure and engage potential customers.
- Key Strengths:
- End-to-end project execution: from concept, design, and production to logistics and delivery.
- Expertise in Adobe Creative Suite, video production/editing, branding, and digital marketing.
Junior Designer
Cotopaxi Custom Design & Manufacturing
Carlstadt, New Jersey, United States
10.2016 - 10.2018
- Collaborated with sales teams and designers to create promotional books and branded collateral for giveaways, product launches, corporate events, and in-house amenities, ensuring alignment with in-house SOPs and meeting strict deadlines. Developed creative mockups, met strict deadlines, and aligned with in-house SOPs. Engaged with clients to understand needs and deliver design solutions that supported product development through custom branding and packaging. Contributed to Cotopaxi's mission by designing promotional products that fostered brand-consumer connections.
- Collaborated with design team to create custom product prototypes based on client specifications.
- Assisted in preparing design presentations using Adobe Creative Suite and other visualization tools.
- Supported project management by tracking timelines and coordinating deliverables among team members.
Creative Marketing & Brand Designer / Content Producer
Universal Nutrition
New Jersey, United States
10.2010 - 09.2016
- Collaborated closely with Marketing, Sales, and Design teams to elevate multiple supplement brands within a highly competitive industry. Designed and updated labels (nutritional/supplement facts), prepress, digital design (web banners, rebranding assets), and created social media content. Partnered with sponsored athletes to create authentic, lifestyle-driven media content across global locations. Produced, filmed, and edited high-performing content for YouTube and social platforms, blending education, entertainment, and product integration. Led rebrand initiatives for a flagship natural supplement line, ensuring consistency across packaging and digital assets.
- Documented training and competitions in various countries with sponsored powerlifters and bodybuilders to document training, competitions, and lifestyle, producing compelling media for brand storytelling.
- Produced and refined athlete-focused video content hundreds of athlete-focused videos, from instructional content to documentary-style features, resulting in increased global reach and community engagement.
- Cultivated a strong global network within bodybuilding and strength subculture, establishing valuable industry relationships and enhancing brand advocacy.
Education
BFA - Visual Arts & Graphic Design
Kean College Of New Jersey
Union, New Jersey, United States05-2011
Skills
- Advertising
- Digital Marketing
- E-commerce
- Video/Editing
- Campaign Strategy
- Adobe Creative Suite
- Packaging Design
- Product Design
- Social Media Marketing
- Web Design
- Product Development
- Leveraging AI Tools & Prompting
- Marketing Collateral
- Client relations
- Business operations
- Networking skills
- Brand development & Identitiy
Accomplishments
- ADCNJ- Student Scholarship (2011)
- Packaging Design Scholarship- Brand/Identity Design (2011)
Timeline
Social Media Marketing Manager
Bayshore Golf Club
02.2025 - Current
Creative Director / Brand Designer | USuckatGolf & Partner Brands
USAG Apparel Co.
04.2023 - Current
Owner & Solopreneur
PoulsenDesign LLC
03.2023 - Current
Creative Director / Brand & Marketing Manager
GCode Nutrition
10.2018 - 04.2023
Junior Designer
Cotopaxi Custom Design & Manufacturing
10.2016 - 10.2018
Creative Marketing & Brand Designer / Content Producer
Universal Nutrition
10.2010 - 09.2016
BFA - Visual Arts & Graphic Design
Kean College Of New Jersey
AWARDS
ADCNJ Student Scholarship 2011, Packaging Design Schoilarship Brand/ Identity Package Design Scholarship 2011