Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Travis Sali

Springlake,MI

Summary

Proven sales leader with a track record of driving volume growth, notably achieving 30%+ growth for 2 consecutive years at Sazerac Company. Expert in strategic prospecting and territory management, leveraging Salesforce proficiency and exceptional rapport-building skills to exceed sales goals. Demonstrates a strong ability to develop and execute marketing plans, ensuring long-term business success.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Market Development Rep

Sazerac Company
08.2022 - Current
  • Collaborated with account-base to develop and execute comprehensive marketing plans for new product launches.
  • Developed plans to grow market share in a broad range of accounts.
  • Generated rapport and relationships to secure current and future business for years to come.
  • Planned out an execution strategy that made sense for my route that would grow overall sales.
  • Plan my work and work my plan in order to exceed company goals and priorities.

District Sales Manager

Henry Fox Sales Co
01.2015 - 07.2022
  • Supervised sales strategy, training, team structure and communication of regional sales program.
  • Supported individual representative performance goals and division benchmarks to maximize sales performance.
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.

Sales Representative

Henry Fox Sales Co
04.2011 - 12.2014
  • Managed the on premise business for the lakeshore accounts.
  • Drove new account acquisition, increasing revenue 100% in 20 months.
  • Adhered to company initiatives and achieved established goals.

Education

Bachelor of Arts - Film And Video Production

Grand Valley State University
Allendale, MI
05.2007

Skills

  • Data-driven decision-making
  • Objection handling
  • Salesforce proficiency
  • Strategic Prospecting
  • Planning & territory management
  • Building rapport through engagement

Certification

Certified Sommelier gain October 11th of 2010 through The Court of the Master Sommelier.

Certified Specialist of Wine gain June 21st of 2012 through the Society of Wine Educators.


Timeline

Market Development Rep

Sazerac Company
08.2022 - Current

District Sales Manager

Henry Fox Sales Co
01.2015 - 07.2022

Sales Representative

Henry Fox Sales Co
04.2011 - 12.2014

Bachelor of Arts - Film And Video Production

Grand Valley State University

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Travis Sali