Travis Williamson
North Attleboro,MA
Summary
General Manager with over 10 years experience in the Beer Industry and 20 years in Customer Service looking to advance consumer marketing prowess and skill sets through managing brand initiatives at the consumer level.
Overview
4
4
years of professional experience
1
1
Certification
Work History
General Manager-Samuel Adams Boston Brewery
Boston Beer Company
11.2020 - Current
- Drive the advancement of the Samuel Adams Brand and sales dollars for the Boston Beer Company through consumer touchpoints including experiential, retail and food and beverage service.
- Lead the successful execution of numerous large-scale events and marketing initiatives, such as the brewery's packaged beer program, while ensuring alignment between the larger Samuel Adams Brand, brewery-specific goals and overall guest experience.
- Create Annual Business Plans which include all main focus areas and key marketing moments for the Samuel Adams Brewery.
- Oversee budgets and overall financial performance to aid in providing stability and long-term growth for the brewery and Boston Beer Company as a whole.
- Develop a team of 5 full-time front of house Managers as well as over 30 part-time coworkers at the original Samuel Adams Brewery, including mentorship and advancement of career growth.
- Facilitate relationships between key stakeholder departments at the Samuel Adams Brewery, leading to the smooth execution of an outward-facing consumer experience.
Assistant General Manager
Boston Beer Company
07.2020 - 11.2020
- Designed and executed an entirely-new business model for the Samuel Adams Brewery during 2020 Covid-19 closures and restrictions, including an outdoor table service model, including both food and beverage.
- Led a team of coordinator-level managers in the training and day to day operations of a new business model to achieve financial goals, city and state compliance, and overall guest experience during the 2020 Covid-19 restrictions.
- Ensured a smooth daily operation of brewery front of house service during the 2020 Covid-19 closures and restrictions
Education
Bachelor of Arts - English And Secondary Education
Doane University
Crete05.2009
Skills
- Creative Thinking
- Branding, Marketing Strategies and Product Promotion
- People Development
- Change Implementation
- Teamwork and Collaboration
- Project Management
Certification
- Certified Cicerone - [March, 2022-Present]
- Forklift Operator
- TIPS Certified Trainer
Timeline
General Manager-Samuel Adams Boston Brewery
Boston Beer Company
11.2020 - Current
Assistant General Manager
Boston Beer Company
07.2020 - 11.2020
Bachelor of Arts - English And Secondary Education
Doane University
- Certified Cicerone - [March, 2022-Present]
- Forklift Operator
- TIPS Certified Trainer
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