Summary
Overview
Work History
Education
Skills
Timeline
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Travis Brown

Minneapolis,MN

Summary

Multi-faceted communication and marketing professional with competencies in new-age methodology. Background in audio-visual journalism and digital media marketing. Personable, self-driven and deadline oriented. Passionate to develop and realize cohesive visions with every project for maximum impact through written, video and audio mediums in the digital space

Overview

9
9
years of professional experience

Work History

Social Media Analyst II

Boston Scientific
Arden Hills, MN
05.2021 - Current
  • Social content development, strategy, and execution for the entire cardiology division.
  • Leading innovative customer connection projects, progressing presence in the social space to better connect to customer wants, needs, and communication styles.
  • Analytical collection, interpretation, and reporting on several different cadences.
  • Social listening covering our entire suite of products globally, our target audience, and crafting this into a brand story for internal stakeholders.

Client Marketing Coordinator

Waterstone Mortgage Corporation
Elk River, Minnesota
07.2020 - 05.2021
  • Develop and implement strategic social media marketing plans through Facebook, Twitter, Instagram, and LinkedIn.
  • Work in a highly regulated environment to capitalize on emerging trends in client markets, strategizing methods, and solutions.
  • Utilize Google Analytics to generate monthly performance metrics and analytical reports to review and communicate marketing campaign effectiveness.
  • Integrated CRMs into the workflow to facilitate growth and increase brand awareness by working with the sales team to build and maintain key business relationships.

Audience Engagement and Analytics Intern

Eagle Media
Fort Myers, FL
01.2020 - 07.2020
  • Cross-platform social media coordination and planning.
  • Filtered and analyzed data to produce detailed reporting and determine optimizations.
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive strategical campaigns.
  • Provided insight into audience engagement and how to connect with those audiences.

Spring Training Production Team

Boston Red Sox
Fort Myers, Florida
02.2019 - 01.2020
  • Organized video and photo shoots, production crews and players to achieve creative vision.
  • Worked in a variety of roles for live game broadcasting including camera operation, switchboard, and in-game graphics boards.
  • Worked with interns to coordinate in-game events and promotions.

Staff Member

Eagle News
Fort Myers, FL
09.2016 - 01.2020
  • Assistant News Editor from 2016 to 2018.
  • Developed and pursued stories independently and for assignment, covering a range of topics, including government and human interest.
  • Specialized in breaking news coverage.
  • Wrote, edited, and produced stories through multiple mediums, including print, audio, and video. Supervised junior staff members in editorial and mentorship roles to ensure quality and etiquette.
  • I worked in a production and technical consultation role for the broadcast team.
  • Provided support for organizational image and design aspects.

Education

Bachelor of Arts - Communication

Florida Gulf Coast University
Fort Myers, FL
07.2020

Bachelor of Arts - Journalism

Florida Gulf Coast University
Fort Myers, FL
07.2020

Skills

  • Self-driven and deadline oriented
  • Comprehensive social media and marketing knowledge
  • Proficient writer with years of experience in AP Style
  • Extensive Adobe Creative Cloud and Microsoft Office expertise
  • Google Analytics Certified

Timeline

Social Media Analyst II

Boston Scientific
05.2021 - Current

Client Marketing Coordinator

Waterstone Mortgage Corporation
07.2020 - 05.2021

Audience Engagement and Analytics Intern

Eagle Media
01.2020 - 07.2020

Spring Training Production Team

Boston Red Sox
02.2019 - 01.2020

Staff Member

Eagle News
09.2016 - 01.2020

Bachelor of Arts - Communication

Florida Gulf Coast University

Bachelor of Arts - Journalism

Florida Gulf Coast University

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Travis Brown