Trelyn Lewis
Los Angeles,CA
Summary
Solutions-oriented digital communications professional, dedicated to providing the best value to media organizations while driving growth and efficiency. Great at executing successful advertising and marketing initiatives through strategic development, project management, and collaboration.
Overview
8
8
years of professional experience
Work History
Associate Account Executive
The Walt Disney Company
Santa Monica, CA
09.2022 - Current
- Partner with Account Executives across the Disney Portfolio. Primarily collaborating on Hulu, Disney+, ABC, ESPN, and National Geographic digital and linear investments.
- Prepare presentations and proposals to pitch addressable (digital (mobile/tablet/desktop), CTV, interactive, programmatic) products and solutions.
- Aligned to National and Local advertiser accounts across the Auto, Financial Services, QSR, Retail, and Travel categories; including but not limited to Mathis Furniture, Wickman's Furniture, Howards Appliances, Toll Brothers, Jiffy Lube, Infiniti, Visit California, San Diego Tourism, Live Nation, Tik Tok, Santa Clara Valley Health, Amazon, MGM, Apple TV, Kaiser Permanente, Bahas, Chicken Salad Chick, El Pollo Loco, Nolet's, Flex Seal Superglue, Jacoby + Meyers LLP, Sweet James, California CASA Association, Oklahoma Lottery Commission, Oklahoma Department of Mental Health, and BetMGM.
- Collaborating with Account Managers and internal planning and operations teams to facilitate live demo's and onboarding for new and existing advertising accounts for Disney Campaign Manager (DCM); Disney's self service advertising platform.
- Digital Lead + Project Manager for Disney Synergy, an internal media group within the greater Disney Studios ecosystem. Responsibilities include but are not limited to project management, planning, reporting, working cross functionally with creative, marketing, AdOps, OMG23 (OMD Entertainment), and Executive Sales leadership team to facilitate delivery of theatrical release promotional material, activate cross platform media campaigns for anticipated Disney titles, and spearhead any high priority Disney Studio digital executions. To date have worked on Guardians of the Galaxy, The Little Mermaid, Elemental, Indiana Jones and Dial of The Destiny, The Haunted Mansion, Marvels, Kingdom of the Planet of the Apes, Shogun, and Wish. Upcoming rollout of Project Hulk for FX.
Solutions Specialist
Microsoft
Los Angeles, CA
06.2021 - 02.2022
- Partner with Senior Client Partners across Financial Services and Automotive advertising verticals, including but not limited to; Vertical Planning, Client pitching, Moderating Live Demo's, Establishing vertical specific workflows, Inputs for Monthly Business Updates, Creation of Tactical Recommendations, and Identifying upsell opportunities. This led to 53% growth for H1 of FY22 across FinServ LOB's and 47% growth across Autos LOB's for H1 of FY22.
- Collaborate with internal MSA leadership teams, Account teams, Ad Effectiveness, Marketing, and Ad Support teams, to produce marketing and sales content and collateral to effectively pitch and onboard advertisers and external stakeholders onto the Microsoft Audience Network platform, Microsoft's native solution.
- Help educate and train Paid Search Account Executives and Account Managers across Autos and FinServ verticals on the display and video digital investment ecosystem, which drove $5MM in net new business across Kia Motors, Toyota CA, Mitsubishi, and GM Silverado. $6MM for eHealth and United Healthcare during AEP (Open Enrollment, October - December), $3MM across Discover Student Loans and Discover Credit Cards in evergreen investment, $4MM across AMEX Travel Credit Card and Ad Practitioners.
- Developed and facilitated campaign strategy, management, and creative best practices for Mercedes 2021 Winter Sales Event resulting in $1.5MM in revenue with an additional $500K in incremental. Presented this strategy in a monthly Auto's all Hands, as a result the strategy is being adopted as a best practice across the Auto vertical and was recently replicated for Volvo and BMW Mini Superbowl planning.
- Leverage Microsoft's internal tools and reporting systems to ensure performance aligns with client KPIs and goals, to inform more tailored strategy for specific advertisers and LOBs, as well as mitigate any potential issues with creative, UET tags, and syndicated partners/publishers across the network.
- Regularly connect with M1s, M2s and greater Advertising Sales leadership to identify areas for growth and to ideate and facilitate new processes from an operational standpoint.
- Engage with technical engineering leads, product managers and product marketing managers bi-weekly to discuss algorithm updates, new and/or improved features, and overall product evolution from a competitive lens. This time is also used to ensure advertiser requests were laddered up and prioritized on the Product Roadmap for creation and implementation.
Account Manager
Pandora, Sirius XM
Chicago, IL
06.2019 - 06.2021
- Partner with Account Executives on U.S. ARMY, American Family Insurance, AllState, and Electrify America accounts.
- Utilize account planning, campaign management, reporting analysis, and customer service skills to make impact and drive revenue. To date, helped secure, $5MM across Army National, Local, and MRIP business, $3MM on the AMFAM business, and $4MM on the AllState business.
- Navigate the pre-sale and post-sale process through Direct Insertion Order and Programmatic revenue channels. Including but not limited too: creating media plans, completing proposal templates, working closely with sales leadership, development, and research teams to collect all necessary components for RFP submissions and campaign executions.
- Supported sales lead in programmatic and direct IO pitches resulting in over 65% YOY growth on the US Army account.
- Presented campaign strategy and wrap reports to agencies leads across Senior Director level to Associates.
- Collaborated with sales leads on revenue forecasting and projections for Q3 and Q4 on the AmFam account.
- Train and Manage Associate Account Managers aligned to Army book of business, including but not limited too: client communication, media planning, RFP execution and submission, working with traffickers and internal tools, and pulling 1st party and 3rd party reporting.
- Work cross-functionally across Programmatic Operations to troubleshoot PMPs, analyze deal health, and monitor SSP to DSP functionality as it pertains to flow of inventory; Pricing & Yield team to ensure the most efficient rates and value to the clients; Studio Resonate to manage expectations and timelines with Advertisers/Agencies to ensure accurate and efficient audio, design, copy, and custom creative production; Ad-Ops, Ad-Tech, Ad Effectiveness and the clients as needed to troubleshoot any ad creative or tech related issues impacting implementation, delivery, or reporting.
- Monitor all booked revenue; consistently tracking campaign performance and pacing; recommending and implementing optimizations, and escalating issues when applicable.
- Engage with Billing teams to produce specialized cost reports, resolve invoice inquiries, and mitigate billing discrepancies.
- Finance chair for the Pandora Chicago Mixtape Steering Committee, managing budgets and expenditures for Mixtape events and partnerships.
Programmatic Analyst
OMD
Chicago, IL
02.2018 - 06.2019
- Manage campaigns across Mcdonald's National and Local programmatic business, including; strategy development, project management, report delivery, and client communication.
- Worked with digital investment teams to manage appropriate allocation and delivery of $5MM - $8MM in national and local budgets, monitor and manage prisma, manage Salesforce at the account level, and provide accurate billable totals.
- Set up campaigns, activated deals (PA, PD, and PG), traded (1P and 2P auction and Open Exchange), and optimized (loosened frequency caps, reallocated budget, re-prioritized placements, stripped placements and duplicated lines, generalize targeting, revised blacklist, updated whitelist, troubleshoot creative, etc.) within DSPs (DV360, Verizon, The Trade Desk) and 3rd party ad servers and manual exchanges.
- Worked cross-functionally with AdOps to generate and traffic placements efficiently and accurately; with IAS to ensure tags were wrapped for brand safety, viewability thresholds were being met, and to mitigate potential ad fraud; with Programmatic Solutions and Annalect teams to ensure deals were created properly and set up correctly in the DSP.
- Partnered with various Ad-Tech (Groundtruth, Factual, Innovid, Placed, Signal, Teads, Oracle, Samba, etc.) and Publishers (DotDash, Live Nation, Pandora, iHeart, Spotify, Meredith, Conde Nast, Nativo, TripleLift, Hcode, etc) to become fluent in new features, offerings, capabilities, and troubleshoot deals.
- Maintained an excel pacing document comprised of all assigned campaigns to help inform optimizations that would drive the best results.
- Perform reporting analysis using Campaign Manager, and 3rd party measurement tools, to make sense of impression, click, and action data.
- Developed wrap reports Identifying key drivers of performance across mobile, desktop, video, and audio and opportunities for advertiser growth.
Media Specialist
Cision
Chicago, IL
06.2016 - 01.2018
- Partner with a variety of digital outlets and platforms and their respective staff as a means to facilitate strategic relationships between journalists and our marketing and pr clients.
- Assisted clients in cultivating pitching materials for journalist and bloggers when applicable.
- Regularly communicated with media outlet staff to confirm current and future media coverage; ultimately ensuring client needs were aligned to the appropriate media verticals.
- Use internal management systems and tools to track performance of campaigns, collect data, and provide insights.
Community Operations Associate
Uber
Chicago, IL
10.2015 - 05.2016
- Provided Partner Support for drivers and other contracted Uber employees. Included but not limited too: customer service, onboarding, disabling and reinstating operating privileges, partnering with Sterling to facilitate background investigations, working with billing to rectify payment disputes on and off-platform, as well as working with TechOps to troubleshoot app glitches and partner incentive codes.
- When UberEATs launched in Chicago, was reassigned to the central account management team. Facilitated onboarding for designated restaurants, processed contracts, managed restaurant and customer expectations, and worked with billing each month to actualize revenue totals and ensure payments were processed and distributed to the appropriate parties.
- Moved to COE (Center of Excellence) office to work on the Critical Response team, handling crisis communication. Worked cross-functionally with legal, claims, and SORT teams to help mitigate instances of fatalities, sexual assaults, and race and disability discrimination on the platform.
Education
B.A - Marketing Communications
Columbia College Chicago
Chicago, IL2015
Skills
- Digital Media
- Internal and External Stakeholder Communications
- Client Relationships
- Sales Marketing
- Campaign Management Optimization
- Project Management
- Asset Creative Management
- Programmatic Trading
- Paid Search Native Advertising
- Content Creation
- Working Cross-Functionally
- Strategy Planning, Development, and Execution
- Microsoft Proficiency (Excel, Word, Powerpoint)
- Google Proficiency (Docs, Sheets, Extensions, YouTube, AdWords)
Adtech - Tools
Salesforce
JIRA
DSP (DV360, Verizon, The Trade Desk) Adelphic/Viant Certified
SSP (Adswizz, Google Ads Manager, Appnexus/Xandr, Rubicon, SpotX, Pubmatic)
Microsoft Audience Network
Microsoft Outlook, Excel, Powerpoint, Word
Google Sheets, Docs, Drive, Chrome Extensions
IAS
DoubleVerify
DAM
Matterhorn
TripleLift
Prisma
Campaign Manager
Timeline
Associate Account Executive
The Walt Disney Company
09.2022 - Current
Solutions Specialist
Microsoft
06.2021 - 02.2022
Account Manager
Pandora, Sirius XM
06.2019 - 06.2021
Programmatic Analyst
OMD
02.2018 - 06.2019
Media Specialist
Cision
06.2016 - 01.2018
Community Operations Associate
Uber
10.2015 - 05.2016
B.A - Marketing Communications
Columbia College Chicago
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