Trenton Ketchum
Groves,TX
Summary
Dynamic social media professional skilled in audience engagement, content strategy, and data analysis. Proven track record of developing effective strategies that enhance brand awareness and drive customer interaction.
I have a strong background in retail and sales, with experience delivering excellent customer service, and meeting sales goals. My ability to connect with people helps create a welcoming environment, and drive customer satisfaction.
Overview
1
1
year of professional experience
Work History
TikTok Sales/Head of Social Media
OTX Breaks
Orange, Texas
08.2025 - Current
- Developed social media content strategies for brand engagement.
- Managed daily social media postings on multiple accounts.
- Analyzed audience engagement metrics to refine content approach.
- Researched industry trends to inform social media tactics.
- Monitored competitor activity to identify new opportunities in social media.
- Tracked KPIs such as follower growth rate, post engagement rate in order measure progress towards goals.
- Identified influencers in relevant industries who could potentially collaborate with our brand in order to increase its visibility among potential customers.
- Developed and implemented strategies to increase brand awareness and engagement across all social media platforms.
- Monitored conversations, trends, and competitor activities on social media channels.
- Organized events such as webinars, live streams, online chats. to promote products or services through social networks.
- Recorded, edited, and posted all videos, while I responded to all comments and direct messages to the account.
Sales Associate
CHAMPS
Beaumont, Texas
06.2025 - 08.2025
- Assisted customers in selecting merchandise and providing product information.
- Maintained organized sales floor and restocked inventory as needed.
- Processed transactions accurately using point-of-sale systems.
- Collaborated with team members to create an inviting shopping atmosphere.
- Addressed customer inquiries and resolved issues to ensure satisfaction.
- Executed visual merchandising standards to enhance product displays.
- Supported promotional events by setting up displays and materials.
- Helped customers find specific products, answered questions, and offered product advice.
- Greeted customers and provided exceptional customer service.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Handled customer complaints in a professional manner. (emphasis on this)
- Assisted customers with product selection, sizing and styling.
Education
High School Diploma -
Port-Neches Groves
Port Neches, TX05-2025
Bachelor of Science - Psychology
Lamar University
Beaumont, TXSkills
- Social media management
- Audience engagement
- Content strategy
- Customer service
- Photo and video editing
- Critical thinking
- Managing complaints
- Data analysis
- Good with people
Timeline
TikTok Sales/Head of Social Media
OTX Breaks
08.2025 - Current
Sales Associate
CHAMPS
06.2025 - 08.2025
High School Diploma -
Port-Neches Groves
Bachelor of Science - Psychology
Lamar University