Trevor Rickman
Colonial Beach,VA
Summary
Professional with a robust background in sales operations and cross-functional collaboration. Expertise in delivering analytical findings and actionable recommendations to enhance ad product performance. Skilled in using CRM tools to optimize processes and drive strategic decision-making.
Overview
13
13
years of professional experience
Work History
Product Operations Analyst, Sales Operations
Trader Interactive
01.2015 - 06.2025
- Collaborated closely with cross-functional teams to ensure seamless ad product development, launch and ongoing operations. Analyzed and synthesized data to make data-driven recommendations and improvements to optimize Tradeer's ad product performance and user experience.
- Collaborated with Product Managers to define KPIs and track ad product performance while coordinating new ad product launches for successful rollout.
- Delivered analytical findings and actionable recommendations to stakeholders through in-depth reporting using Salesforce, HubSpot, and other CRM tools.
- Analyzed workflows to identify process bottlenecks affecting efficiency.
Director, Ad Operations
Bluefin Media
12.2012 - 03.2014
- Collaborated with VP of Technology to implement and optimize ad code across GC network, resulting in improved ad performance. Managed relationships with ad network and agency clients, driving strategic initiatives that significantly increased monthly revenue.
- Led Ad Operations team, serving as primary point of contact for operational issues, facilitating effective communication and timely resolution.
- Managed ad campaign execution across multiple digital platforms.
- Collaborated with sales teams to optimize client advertising strategies.
- Analyzed campaign performance data to inform strategic decisions.
Inventory/Yield Manager, Media Sales
AARP
04.2012 - 11.2012
- Managed ad impression forecasting through historical data analysis, resulting in effective inventory monetization strategies.
- Collaborated with cross-functional teams to establish pricing controls best practices, strengthening revenue streams.
- Developed comprehensive dashboard reports for key stakeholders, enabling data-driven decision-making across departments.
Education
Bachelor of Arts - Communication
George Mason University
Fairfax, VASkills
- Salesforcecom
- Salesforce administration
- Digital advertising strategy
- Google Analytics
- Account Management
- Analytical ability
- HubSpot
- SQL
- JIRA
- Power BI
- MS Office
- Data analysis
- Ad performance analysis
- CRM tools usage
- A/B testing
- Product launch management
- Relationship management
- Strategic decision-making
- Campaign execution
- Cross-functional teamwork
- Process improvement
- Problem solving
- Stakeholder involvement
- Stakeholder relations
- Product roadmapping
- Business intelligence
- Lifecycle management
- Tableau expertise
- Product strategy
- Product launches
- Pricing strategy
- Customer insight
- SQL proficiency
- Market analysis
- Sales performance analysis
- Business analysis
- Product management
- Verbal communication
- Optimization methods
- Data quality assurance
- Critical thinking
- Project management
- Multitasking Abilities
- Interpersonal skills
- Cost analysis
- Database management
- Analyze data
- Operational efficiency
- Analytical skills
- Risk assessment
- Microsoft Excel
- Organizational ability
- Report writing
HONORS & AWARDS
This Is Generative AI, LinkedIn Learning Community, Aug 2025
Timeline
Product Operations Analyst, Sales Operations
Trader Interactive
01.2015 - 06.2025
Director, Ad Operations
Bluefin Media
12.2012 - 03.2014
Inventory/Yield Manager, Media Sales
AARP
04.2012 - 11.2012
Bachelor of Arts - Communication
George Mason University