Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

TRICIA CLIFTON

President & CEO
Wylie,TX

Summary

Results driven CEO with broad-based experience in multiple arenas both corporate and non-profit. Demonstrated record of accomplishment developing and maintaining healthy and flourishing working environments that foster growth, creativity and performance. Skilled strategist who transforms plans into workable solutions and benchmarks performance against key operational targets and goals. A proactive change agent who works as a team builder, consultant, media relations liaison, public affairs professional and key strategy lead. Experienced brand ambassador, responsible for a robust portfolio of brands and oversight of reputation management in local and global communities. Director and conductor of planned community involvement and sponsorship programs increase brand identity and awareness of organizational missions.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

President & CEO

COURT APPOINTED SPECIAL ADVOCATES of COLLIN COUNTY, CASA
McKinney, TX
04.2018 - Current
  • Transformed operations- injected new sense of direction and pioneered series of growth strategies to reposition organization for success.
  • Revised financial management policies and procedures and executed innovative techniques for securing funds through donor cultivation, community engagement, grant writing, strategic partnerships and fundraising events.
  • Increased annual operating revenue 20% to over $2M in 2020, 2019 and 2021(projected) from 2018. Solicited and authorized successful requests for proposals and grant applications; secured government funds to support business operations and maintaining consistent service delivery.
  • Managed stewardship and relationships with over 750 community members, corporate, and private foundations. Expanded organization’s involvement through close interaction with federal, state and governmental agencies, and stakeholders which lead to $2.1M in government funding over 3 years for advocacy program.
  • Led $1.2M capital campaign to renovate training and office facilities to grow advocacy program; surpassed goal by 117% in one year while simultaneously achieving revenue growth of 20% year over year.
  • Developed procedures and internal controls for accounting and record keeping new streamlined process which has increased productivity and overall operational efficiency.
  • Spearheaded and implemented highly successful volunteer recruitment and training program- including all supporting policies and procedures, relative community centered curriculum and data ensuring volunteer experience is productive, rewarding, and safe.
  • Recruit, hire, retain, and relieve staff; supervised department heads while overseeing promotions, disciplinary actions, terminations, and exit interviews, in accordance with personnel policies and procedures.
  • Involved in numerous board positions and committee participation that aides in moving CASA's mission forward and assisting in building stronger presence in community represented.

Director of Corporate Responsibility

WORLDVENTURES HOLDINGS
Plano, TX
06.2017 - 04.2018
  • Develop and maintain company’s corporate sponsorship programs – aligning house of brands and executive strategy, prioritizing reputation and SEO globally by collaborating with public and government relations teams to ensure company goals for brand reputation and brand awareness are in alignment with key stakeholders, memberships and associations.
  • Monitor global industry trends via media outlets and shift priorities as needed to align current and future state brand marketing opportunities.
  • Support Global Philanthropy team’s management of portfolio of relationships and grants by conducting research and due diligence along with preparing grant profiles
  • Respond to internal and external inquires including general requests and grant agreement documentation.
  • Represented and served as public relations/media spokesperson by drafting media materials- press releases, media alerts, speaking points, articles for international circulation. Built and strengthened relationships with members of media in order to promote positive coverage.
  • Cultivate and strengthen strategic relationships and partnerships between Holdings, employee’s and field in local and global communities by generating sponsorships and relationships with NGO's and local non profit entities to give back to local communities.
  • Managed media relations and campaigns to address public communications in crisis situations.
  • Consulted with social marketing team to manage marketing copy, images, videos, emails and other collateral across platforms driving 60% increased consumer engagement.

Global Program Director

WORLDVENTURES FOUNDATION
Plano, TX
02.2016 - 06.2017
  • Responsible for CSR strategy, activation, and activities.
  • Lead global expansion of WorldVentures volunteer opportunities through event-driven volunteer initiatives.
  • Managed complex, international cross-team production timelines while maintaining broad understanding of organizational goals.
  • Affiliate and stakeholder management worldwide.
  • Liaised with third-party organizations, NGOs and Regional Managers increasing WVFs impact, imprint and visibility including but not limited to research, vetting of partners, financial oversight, event collaboration and ongoing communication and promotion.
  • Established and maintained essential relationships with multiple leadership levels as well as key leaders/Reps in market to identify “lead volunteers,” program affiliates as well as to obtain buy-in and community engagement around world.
  • Oversaw quality assessment of all programming, analyze and share quarterly results and organizational impact while also partnering with Research & Analytics for ongoing analysis of market to determine future needs for Programs.
  • Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.

Regional Director of Field

MOTHERS AGAINST DRUNK DRIVING
Irving, TX
04.2014 - 02.2016
  • Managed and implemented complex projects while providing collaborative guidance and direction to Executive and Affiliate Directors, field employees and volunteers regarding fiscal responsibility, fundraising, human resources, victim services oversight, capacity building, public policy support, media management, crisis management, grant management, underage drinking prevention, fund development and staff & volunteer management for mountain region, which included 8 states.
  • Facilitated new business development and developed sponsorship and revenue campaigns generating $3 million including locating, securing, and managing various grant and foundation revenue.
  • Developed financial plans and budgets while continuously monitoring financial feasibility and P &L, ensuring adequate operational revenue for the development of core programs/services to fulfill MADD’s mission and maintain a balanced budget.
  • Served as point of contact for crisis management and media alerts.
  • Established annual goals and objectives for State/Affiliate Executive Directors in accordance with MADD’s strategic plan Partnered with elected officials to combine efforts to support, draft or push legislation that supports MADDs mission.
  • Visited sites periodically to view service levels and adherence to service standards and attend and supervise fundraising and special events.

National Program Director

BACK ON MY FEET
Richardson, Texas
05.2012 - 04.2014

● Consultant in decision making alongside COO, and CEO regarding program direction and initiatives (e.g. Goal setting process, programmatic changes and short/long term strategic planning) nationwide.

● Program staff recruitment (national and local) screening, interviewing and hiring qualified candidates as well as termination.

● Successfully organized and facilitated fundraising activities such as races, golf tournaments and banquets

Education

Master of Arts - Professional Counseling

AMBERTON UNIVERSITY
01.2006 - 01.2008

Bachelor of Arts - Psychology

UNIVERSITY OF NORTH TEXAS
01.1999 - 01.2003

Skills

    Strategic Planning & Leadership

Productivity & Efficiency Improvement

Program Oversight

Succession Planning & Development

Brand Protection & Recognition

Employee Relations, Diversity & Inclusion

Crisis Management & Media Relations

Revenue Growth & Fundraising

Grants

Affiliations

FBI Leadership Program, Dallas, Alumni

Region 3 Foster Care Consortium, Advisory Committee Co-Chair (2020-current)

Plano ISD Education Foundation Board Member (July 2020-August 2021)

Young Entrepreneurs Program, Committee Member City of Murphy (April 2020-current)

Congressional Youth Advisory Council, Representative Van Taylor, Committee Member (2019-2020)

It’s Lonely on the Top Leadership Group Alumni (2020)

Leadership Plano Class 36 Graduate and Alumni (2018-2019)

Sunnyvale ISD- Alumni of the Year (2018)

Timeline

President & CEO

COURT APPOINTED SPECIAL ADVOCATES of COLLIN COUNTY, CASA
04.2018 - Current

Director of Corporate Responsibility

WORLDVENTURES HOLDINGS
06.2017 - 04.2018

Global Program Director

WORLDVENTURES FOUNDATION
02.2016 - 06.2017

Regional Director of Field

MOTHERS AGAINST DRUNK DRIVING
04.2014 - 02.2016

National Program Director

BACK ON MY FEET
05.2012 - 04.2014

Master of Arts - Professional Counseling

AMBERTON UNIVERSITY
01.2006 - 01.2008

Bachelor of Arts - Psychology

UNIVERSITY OF NORTH TEXAS
01.1999 - 01.2003
TRICIA CLIFTONPresident & CEO