Trina Chatterjee
New Brunswick,New Jersey
Summary
A media experience in Media Sales,Marketing , Branding and events . A Multi tasker , performance driven , strength lying in communication , co ordination and execution, consistently delivering projects on time and ensuring both internal and external client satisfaction .
Overview
17
17
years of professional experience
Work History
Instructional Assistant
Rutgers University
- Responsible for grading and providing customized guidance to students.
Instructional Assistant
Rutgers University
- Marketing the MCM Program
- Working in close contact with the Marketing Department & Director of Communications & Media
- Ideation and execution of events to attract students to enroll for the MCM Program
- Creating Social media posts and mailers on Rutgers sites to market the program.
STATION HEAD OF RED FM FOR EASTERN REGION OF INDIA
Digital Radio (Kolkata) Broadcasting Co.Ltd.
01.2014 - 01.2022
- Spearheaded various events and consequently IP’s on a national level, including all content, planning, execution and the P&L
- For station to be profitable
- Customized activations became one of the main forte’s of the region
- Launched audio stories which won award for the best Innovation & Narration at the New York Radio Festival Awards
- Being responsible for Marketing of the brand- As a part of Brand management, Digital marketing was a conscious focus, with successful in-house and client campaigns
- Social Media was one of the major focus for in-house marketing, and promotions of events and the brand
- Conceptualizing the matter on social media was part of the role
- Growth of revenue was achieved year on year
- Ensured generating profits year on year to make the region profitable for the organization
- Led the self-driven and motivated team to be coherent and consistent in performance
- Strategizing new methods and avenues to multiply revenue and growth of the region
- Recruitment, HR related issues, internships, was also part of the role
- Administration was one of the key responsibilities with all functions reporting
- Awarded as the “Station of the Year “multiple times
- Most promising Talent “, “Best Station for Activations “, every year.
REGION HEAD - Kolkata
Times Television Network
01.2008 - 01.2014
- Was part of the launch of a New English Channel and a Business Channel
- Was responsible for setting up the entire team, for the channel, from Revenue to office administration
- Strategy and planning played a very important role as we were new in the business, successfully devised strategies to meet organizational goals and of the brand
- Monetized non airtime properties on news channels, which again was additional revenue to the company and was also providing varied content to the channel
- Made the business model profitable in the region, with a positive P & L of the branch.
SALES MANAGER: MEDIA CONTENT & COMMUNICATIONS SERVICES PVT.LTD
01.2005 - 01.2008
- Ensured maximum revenue shares from clients, and highest spenders on the channel, were clients developed by me
- Awarded as the best salesperson of the year “East“.
Education
MASTER’S Degree - MEDIA & COMMUNICATION, Digital Media
RUTGERS UNIVERSITY, SCHOOL OF COMMUNICATION & INFORMATION
NEW BRUNSWICK, NJMASTER’S Degree - Personnel Management
PUNE UNIVERSITY
Maharashtra, IndiaBachelor of Arts - Philosophy
JADAVPUR UNIVERSITY
Kolkata, IndiaSkills
- Excel
- Word
- PowerPoint
- Salesforce
- Reports
- Data Base
- E-mailers for Marketing
- Writing Briefs
- Social Media Campaign designing
- Leadership
- Strategy
- Branding
- Event Management
- Planning
- Team Development
- PR
Timeline
STATION HEAD OF RED FM FOR EASTERN REGION OF INDIA
Digital Radio (Kolkata) Broadcasting Co.Ltd.
01.2014 - 01.2022
REGION HEAD - Kolkata
Times Television Network
01.2008 - 01.2014
SALES MANAGER: MEDIA CONTENT & COMMUNICATIONS SERVICES PVT.LTD
01.2005 - 01.2008
Instructional Assistant
Rutgers University
Instructional Assistant
Rutgers University
MASTER’S Degree - MEDIA & COMMUNICATION, Digital Media
RUTGERS UNIVERSITY, SCHOOL OF COMMUNICATION & INFORMATION
MASTER’S Degree - Personnel Management
PUNE UNIVERSITY
Bachelor of Arts - Philosophy
JADAVPUR UNIVERSITY
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