Trina Walkama
Long Beach,USA
Summary
Private Dining & Regional Event Sales Leader with 15+ years in hospitality, blending restaurant and regional sales management. Proven success in multi-unit oversight, private dining program development, and performance coaching. Deep expertise in creating sales, managing pipelines, and fostering lasting client relationships. Adept at handling regional travel and operational documentation across multiple concepts.
Overview
12
12
years of professional experience
Work History
Event Sales Manager
Meat on Ocean
Santa Monica, CA
02.2024 - Current
- Lead private dining sales in a high-volume, upscale restaurant.
- Develop detailed proposals, contracts, and operational documents.
- Utilize Tripleseat and Stripe to maintain organized sales pipelines and event profitability.
- Support regional efforts and travel locally as needed to manage client relationships.
Event Sales Manager
Water Grill South Coast Plaza
, CA
06.2022 - 02.2024
- Increased sales revenue from $3.2M to $4M through targeted strategies.
- Streamlined sales processes to improve conversion rates.
- Built lasting client relationships through exceptional service.
- Managed key accounts and consistently exceeded quarterly sales targets.
Regional Sales Manager
Landry's Inc.
10.2019 - 05.2022
- Lead Event Sales Teams across 8 restaurant locations and 6 distinct concepts.
- Developed and evaluated sales benchmarks and performance improvement plans.
- Maintained high client retention through tailored service.
- Spearheaded system implementations and hosted regional promotional events.
Regional Events Manager
Restaurants Unlimited Inc.
06.2018 - 10.2019
- Lead regional events team across CA, WA, OR, CO, and AK.
- Created training materials and reporting systems for ongoing development.
- Developed new revenue streams and collaborated with executive leadership.
- Lead program execution and menu development with chefs and directors.
Events Manager
Skates on the Bay
11.2013 - 06.2018
- Responsible for all large parties and private events.
- Designed pricing models and achieved quarterly sales goals.
- Managed all event logistics and vendor relationships.
- Attended industry events to expand promotional outreach.
Education
Associate of Arts - Liberal Arts
Chaffey College
Rancho Cucamonga, CA06.1997
Skills
- Multi-Unit Sales Oversight
- Event & Private Dining Strategy
- Sales Pipeline Management
- Contracting & Proposal Writing
- CRM & Tools (Tripleseat, Stripe, etc)
- Local & Regional Travel
- Team Training & Development
- Program Evaluation & KPIs
Timeline
Event Sales Manager
Meat on Ocean
02.2024 - Current
Event Sales Manager
Water Grill South Coast Plaza
06.2022 - 02.2024
Regional Sales Manager
Landry's Inc.
10.2019 - 05.2022
Regional Events Manager
Restaurants Unlimited Inc.
06.2018 - 10.2019
Events Manager
Skates on the Bay
11.2013 - 06.2018
Associate of Arts - Liberal Arts
Chaffey College
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